🔹 Job Title: Senior Growth Marketing CRM Manager (DACH)
🔹 Company: Wise
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing, 🚀 Growth Marketing
As a Senior Growth Marketing CRM Manager for the DACH region (Germany, Austria, Switzerland) at Wise, you will be responsible for driving the company's growth strategy in these key European markets. You'll focus primarily on Switzerland and Germany, managing multi-channel marketing campaigns, fostering partnerships, and implementing strategies to increase transaction volume while keeping Wise customers at the heart of everything you do.
ASSUMPTION: Based on the job title and description, this is a senior-level marketing role with specific regional focus. The CRM component suggests customer relationship management will be a key aspect, though this isn't explicitly detailed in the original listing.
ASSUMPTION: The responsibilities focus on growth marketing within the DACH region, but the CRM component mentioned in the title suggests the role will likely involve customer lifecycle marketing, though specific CRM tasks aren't explicitly outlined in the original listing.
Education: Not specified
Experience: 4-5 years of growth marketing experience in the DACH region
Skills:
Desirable Qualifications:
ASSUMPTION: While no specific educational requirements are mentioned, the seniority level and technical skills required suggest that a bachelor's degree or equivalent experience in marketing, business, or related field would be expected.
Salary Range: £57,500 - £77,000
Benefits: Not specified in detail
Industry Comparison: This salary range is competitive for a senior marketing position in London, particularly in the fintech sector. The range provides room for negotiation based on experience and specific qualifications.
ASSUMPTION: While specific benefits aren't listed, as a global fintech company, Wise likely offers standard benefits such as health insurance, retirement plans, and potentially equity or stock options. The company also emphasizes diversity and inclusion, suggesting a positive work culture.
Industry Position: Wise (formerly TransferWise) is a leading fintech company focused on international money transfers and multi-currency accounts. They're disrupting traditional banking by offering faster, cheaper international money transfers and financial services.
Company Size: Large-scale fintech with global operations
Company Stage: Established growth-stage company with international presence
ASSUMPTION: Information about Wise being a leader in the money transfer space is inferred from their company description stating they're "building the best way to move and manage the world's money." The company size and stage are inferred from their global presence and established market position.
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified, but likely working within a cross-functional growth marketing team
Growth Opportunities: Potential path to leadership positions as the listing mentions team leadership experience as desirable for long-term
ASSUMPTION: The seniority level is explicitly stated in the title. Growth opportunities are inferred from the mention of team leadership being relevant for the long term, suggesting potential advancement into management roles.
Office Type: Not specified, likely office-based or hybrid
Geographic Context: London is a major global financial hub with a thriving fintech scene. The role focuses on the DACH market (Germany, Switzerland, Austria) but is based in London.
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: This role requires understanding multiple markets (DACH region) while being based in the UK, potentially involving travel to target markets.
ASSUMPTION: The work arrangement isn't explicitly stated, but given the cross-regional focus and collaborative nature of the role, it's likely to be office-based or hybrid rather than fully remote. Regular travel to DACH countries may be required though not explicitly mentioned.
Typical Process: Fintech companies like Wise typically have multi-stage interview processes including initial screening, technical/case interviews focusing on marketing expertise, and cultural fit assessments.
Key Assessment Areas: Growth marketing expertise, regional market knowledge, analytical capabilities, cross-functional collaboration skills, and cultural alignment with Wise's mission.
Application Tips: Emphasize your DACH market expertise, quantifiable marketing achievements, and experience with full-funnel marketing strategies. Highlight your data-driven approach with specific examples.
ATS Keywords: growth marketing, DACH, multi-channel campaigns, CRM, user acquisition, retention, market penetration, German, analytics, fintech, full-funnel marketing
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles in fintech companies and not specifically outlined in the job description.
The role may involve working with:
ASSUMPTION: While some tools (Looker, GA, MixPanel, SQL) are mentioned as desirable skills, others are industry-standard tools typically used in growth marketing and CRM roles. The specific CRM platforms are not mentioned in the original listing.
Company Values: Wise emphasizes building financial services that are "fair, accessible, and affordable for people and businesses worldwide." They value diversity, equity, and inclusion.
Work Style: Collaborative, customer-centric, data-driven, with emphasis on cross-functional teamwork and independent problem-solving.
Self-Assessment:
ASSUMPTION: Company values are inferred from the company description which emphasizes their mission and states they are "building money without borders — without judgement or prejudice." Work style is inferred from the collaborative nature of the responsibilities listed.
ASSUMPTION: These challenges are inferred based on the regional focus of the role and the complexities typically associated with cross-market growth marketing in fintech.
This role differs from general marketing roles by its specific regional focus (DACH) and growth specialization. Unlike purely brand-focused roles, this position emphasizes measurable growth outcomes. Compared to product marketing roles, this position has broader strategic responsibility for market development. The CRM focus suggests deeper involvement in customer lifecycle and retention than a typical acquisition-only marketing role.
ASSUMPTION: This comparison is based on standard differentiation between marketing specializations and not explicitly stated in the job description.
ASSUMPTION: These projects are illustrative examples based on the responsibilities described in the job listing and common growth marketing initiatives in financial services.
ASSUMPTION: These questions are suggested based on the role's regional growth focus and would help candidates better understand expectations and working environment at Wise.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.