(Senior) Growth Marketer - SEO/Content (m/w/d)
Project A Services GmbH & Co. KG📌 Core Information
🔹 Job Title: (Senior) Growth Marketer - SEO/Content (m/w/d)
🔹 Company: Project A Services GmbH & Co. KG
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🔍 SEO & Content Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As a (Senior) Growth Marketer specializing in SEO/Content at Project A, you'll join a data-driven marketing team that supports portfolio companies across performance marketing, customer engagement, content marketing, and above-the-line initiatives. You'll develop and implement data-driven SEO and content strategies to drive growth for various portfolio companies in Berlin's dynamic startup ecosystem.
ASSUMPTION: Based on the job description mentioning "senior" in parentheses, this appears to be a role that could be filled at either mid or senior level depending on the candidate's experience. The position likely involves working with multiple portfolio companies as part of Project A's venture capital and operational support model.
📋 Key Responsibilities
- ✅ Conceptualize and implement data-driven SEO and content measures for various portfolio companies
- ✅ Develop scalable SEO strategies (on-page & off-page) including link building
- ✅ Optimize website content, landing pages, and technical performance in collaboration with developers
- ✅ Conduct keyword research and technical SEO analyses
- ✅ Present ROI of SEO activities and develop forecasting models
- ✅ Monitor and optimize relevant performance indicators
- ✅ Collaborate with data teams for precise tracking and advanced analytics
🎯 Required Qualifications
Education: Not specified
Experience: Solid professional experience in SEO and content marketing, ideally in a startup environment
Skills:
- Good understanding of growth marketing in B2C and B2B contexts
- Knowledge of current SEO and content strategies
- Data affinity and experience with relevant tools (Ahrefs, Sistrix, Screaming Frog, Google Analytics)
- Cross-functional collaboration and stakeholder management abilities
- Adaptability in fast-paced environments
- Fluent German and English language skills (required)
- EU work authorization (required)
ASSUMPTION: While specific years of experience aren't mentioned, the inclusion of "(Senior)" in the title suggests that candidates with more extensive experience may be considered for a senior-level position. The requirement for tool expertise indicates this is not an entry-level role.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Leadership opportunities in exciting projects
- Collaboration with expert colleagues from diverse international backgrounds
- Career development through varied projects and tailored training
- Research & development budget for exploring new technologies and improving processes
- Networking opportunities at regular events
- Autonomy and creative freedom in project implementation
Industry Comparison: Not specified
ASSUMPTION: While the salary is not explicitly stated, Project A is a well-established venture capital firm in Berlin, suggesting competitive compensation in line with the German tech ecosystem standards for SEO/content marketing roles.
📌 Applicant Insights
🔍 Company Context
Industry Position: Project A is a venture capital firm that provides both funding and operational support to portfolio companies, acting as a service partner for early-stage startups.
Company Size: Medium-sized organization supporting multiple portfolio companies
Company Stage: Established venture capital and operational support company
ASSUMPTION: Based on Project A's reputation in the Berlin ecosystem, they are an established VC firm that combines investment with hands-on operational support. The job posting mentions working with portfolio companies, which aligns with their known business model of investing in and supporting startups.
📊 Role Analysis
Career Level: Mid to Senior level (based on "(Senior)" in the title)
Reporting Structure: Not specified
Team Size/Composition: Part of the marketing team, working cross-functionally with developers and data teams
Growth Opportunities: Career advancement through diverse projects, networking, and tailored training programs
ASSUMPTION: Given Project A's operational model, this role likely involves working with multiple portfolio companies rather than focusing on a single product, offering diverse experience across different business models and industries.
🌍 Location & Work Environment
Office Type: In-office (Berlin office specifically mentioned as required)
Geographic Context: Berlin is Germany's startup hub with a vibrant tech ecosystem and relatively affordable cost of living compared to other European tech centers.
Work Schedule: Not specified
Regional Considerations: German language fluency is required, indicating work in a bilingual German-English environment typical for Berlin's international tech scene.
ASSUMPTION: The job posting explicitly states they're looking for support in the Berlin office and requires EU work authorization, indicating this is not a remote position.
💼 Interview & Application Insights
Typical Process: Initial screening, technical SEO assessment, case study or presentation on content/SEO strategy, cultural fit interviews
Key Assessment Areas: SEO technical knowledge, content strategy skills, analytical abilities, stakeholder management, adaptability, German and English communication skills
Application Tips: Highlight measurable SEO results from previous roles, demonstrate understanding of both technical SEO and content marketing, showcase experience working with development teams
ATS Keywords: SEO, content marketing, growth marketing, Ahrefs, Sistrix, Screaming Frog, Google Analytics, B2B, B2C, keyword research, link building, technical SEO, data-driven, stakeholder management
ASSUMPTION: These insights are based on standard practices for SEO/content marketing roles in German tech companies and venture capital operational teams.
🛠️ Tools & Technologies
- SEO Tools: Ahrefs, Sistrix, Screaming Frog
- Analytics: Google Analytics
- Likely additional tools: Google Search Console, SEMrush, content management systems, performance tracking dashboards
ASSUMPTION: While only four tools are explicitly mentioned, professionals in this field typically use additional SEO, content management, and analytics tools. The job posting's emphasis on data-driven approaches suggests familiarity with broader marketing technology stacks would be valuable.
👔 Cultural Fit Considerations
Company Values: Diversity and inclusion, autonomy, creativity, continuous learning, collaboration, and knowledge sharing
Work Style: Data-driven, collaborative across functions, fast-paced, adaptable, autonomous with clear ownership
Self-Assessment:
- Are you comfortable working in a multilingual environment requiring German and English fluency?
- Do you thrive in a fast-paced environment working across multiple portfolio companies?
- Are you passionate about both technical SEO and content strategy?
- Do you enjoy collaborative work with developers and data teams?
ASSUMPTION: The company values are inferred from the explicit mentions of diversity and inclusion in the job posting, as well as the emphasis on autonomy, collaboration with experts, and learning opportunities mentioned in the benefits section.
⚠️ Potential Challenges
Working across multiple portfolio companies may require context-switching between different business models, industries, and stakeholders. The role combines both technical SEO expertise and content marketing skills, which requires breadth of knowledge. Being in a venture capital operational team means potentially dealing with companies at different growth stages with varying resources and priorities.
ASSUMPTION: These potential challenges are based on the nature of Project A's business model as a venture capital firm providing operational support to multiple portfolio companies.
📈 Similar Roles Comparison
Unlike in-house SEO specialists who focus on a single company, this role involves providing SEO expertise across multiple portfolio companies. Compared to agency SEO consultants, this position likely offers deeper integration with each business while maintaining variety. The role combines elements of consultant, strategist, and hands-on implementer, requiring versatility beyond what might be expected in traditional corporate SEO positions.
ASSUMPTION: This comparison is based on standard industry structures for SEO roles across in-house, agency, and consulting environments.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit for an e-commerce portfolio company and collaborating with their development team to implement improvements
- Designing and executing a content strategy to improve organic traffic for a B2B SaaS portfolio company
- Building a scalable link building program that can be adapted across multiple portfolio companies
- Developing SEO forecasting models to demonstrate potential ROI and secure resources from portfolio company leadership
- Setting up proper tracking and analytics infrastructure to measure SEO performance across different business models
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the typical needs of venture-backed companies at various growth stages.
❓ Key Questions to Ask During Interview
- How many portfolio companies would I be supporting simultaneously, and how is time allocation typically managed?
- What are the primary growth objectives for the portfolio companies I'd be supporting?
- How does Project A measure success for this role, both internally and for portfolio companies?
- What resources are available for implementing SEO recommendations when working with early-stage companies?
- How does the team balance standardized approaches across companies with customization for each business model?
- What opportunities exist for professional development and specialization within Project A?
ASSUMPTION: These questions are suggested based on the venture capital operational support model and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Customize your resume to highlight relevant SEO and content marketing experience, ensuring it includes key terms like "SEO strategy," "content optimization," "keyword research," and specific tools mentioned (Ahrefs, Sistrix, etc.)
2. Prepare a portfolio or case studies demonstrating measurable SEO results from previous roles, particularly showing your ability to develop strategies and demonstrate ROI
3. Ensure your application materials showcase your fluency in both German and English, as this is a hard requirement
4. Research Project A's portfolio companies to understand the types of businesses you might support
5. Prepare to discuss specific technical SEO challenges you've faced and how you've collaborated with developers to implement solutions
6. If you don't have EU work authorization, confirm your eligibility before applying as this is a stated requirement
7. Connect with current or former Project A employees on professional networks to gain insights into the company culture and interview process