Content Marketing Manager (m/f/d)
Pitch📌 Core Information
🔹 Job Title: Content Marketing Manager (m/f/d)
🔹 Company: Pitch
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Not specified
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As Content Marketing Manager at Pitch, you'll define and lead the company's content marketing strategy across multiple channels. This role combines strategic thinking with hands-on content creation to drive engagement across the entire customer lifecycle. You'll own content initiatives from ideation to publishing, experiment with different formats, and optimize content efficiency while measuring impact.
ASSUMPTION: Based on the job description, this appears to be a senior individual contributor role that involves both strategy and execution, without direct reports explicitly mentioned.
📋 Key Responsibilities
✅ Define Pitch's content marketing approach and lead all content initiatives from ideation to publishing
✅ Design content experiences across the entire customer lifecycle for different target personas
✅ Develop and maintain a content calendar across social media, blog, website, and campaigns
✅ Experiment with new content opportunities (landing pages, thought leadership, gated content)
✅ Improve content efficiency through repurposing, adaptation, and customer story collection
✅ Write engaging copy and brief others for content creation
✅ Measure and report on content marketing impact
✅ Manage website content in a CMS and suggest website improvements
🎯 Required Qualifications
Education: Not specified
Experience: Experienced content marketer (years not specified)
Skills:
- Content strategy development and copywriting
- Understanding of different personas and channel-specific content
- Experience with product-led and sales-assisted growth models
- Content project research and prioritization (SEO, customer collateral, campaigns)
- Content marketing measurement and reporting
- CMS management and website content publishing
- Self-starter mentality with ability to work without established playbooks
ASSUMPTION: While years of experience aren't explicitly stated, the "experienced" requirement and breadth of responsibilities suggest this is likely a mid to senior-level role requiring at least 3-5 years of relevant content marketing experience.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Content Marketing Manager roles in Berlin typically range from €50,000-€75,000 annually depending on experience level and company size.
ASSUMPTION: Salary estimate is based on typical market rates for similar roles in Berlin's tech sector. As a technology company, Pitch likely offers standard tech industry benefits such as health insurance, retirement plans, and potentially equity, but these are not confirmed in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Pitch is a presentation software company that competes in the productivity and collaboration tools space.
Company Size: Growth-stage technology company
Company Stage: Scale-up/Growth stage
ASSUMPTION: Company information is based on Pitch's market presence as a presentation software platform. The growth stage is inferred from the job description mentioning both product-led and sales-assisted growth strategies, indicating a company that has established product-market fit and is scaling operations.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Likely reports to Marketing Director or VP of Marketing
Team Size/Composition: Not specified, but role appears to involve working with other contributors for content creation
Growth Opportunities: Potential growth into Director of Content, broader marketing leadership, or content strategy leadership
ASSUMPTION: Career level and reporting structure are inferred from the scope of responsibilities and strategic nature of the role. The job requires defining approach and strategy, suggesting a position with significant autonomy and responsibility.
🌍 Location & Work Environment
Office Type: Not specified (likely office-based or hybrid in Berlin)
Geographic Context: Berlin is Germany's startup hub with a vibrant tech ecosystem, international community, and relatively affordable cost of living compared to other European tech centers
Work Schedule: Not specified (likely standard business hours)
Regional Considerations: Berlin offers excellent public transportation, a diverse international community, and doesn't always require German language fluency for tech roles
ASSUMPTION: Work environment details are based on standard practices in Berlin's tech industry. The (m/f/d) in the job title indicates German equal opportunity employment practices (male/female/diverse).
💼 Interview & Application Insights
Typical Process: Initial screening call, portfolio review, marketing strategy discussion, team/cultural fit interview
Key Assessment Areas: Content strategy development, writing skills, persona understanding, channel expertise, measurement approach
Application Tips: Showcase content pieces you've created, provide metrics on content performance, demonstrate understanding of both B2B SaaS content and product-led growth models
ATS Keywords: content marketing, content strategy, persona development, customer lifecycle, B2B content, SaaS marketing, content calendar, SEO, thought leadership, CMS
ASSUMPTION: These insights are based on standard hiring practices for content marketing roles in technology companies, not specific confirmed processes at Pitch.
🛠️ Tools & Technologies
Content Management Systems (CMS), Social Media Management Tools, SEO Tools, Analytics Platforms, Landing Page Builders
ASSUMPTION: These tools are commonly used in content marketing roles in tech companies. The job description mentions CMS experience specifically, while other tools are standard for the responsibilities described.
👔 Cultural Fit Considerations
Company Values: Innovation, experimentation, efficiency, self-direction
Work Style: Self-starter, strategic thinker, hands-on executor, collaborative with cross-functional teams
Self-Assessment: Do you thrive in environments with autonomy? Are you comfortable building strategies without established playbooks? Can you balance strategic thinking with hands-on content creation?
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on experimentation, self-starting, and building without an existing playbook. The mixed requirement of strategy and execution suggests a culture that values both thinking and doing.
⚠️ Potential Challenges
This role requires balancing strategic planning with hands-on execution, managing content across multiple channels simultaneously, and serving different personas across the customer lifecycle. You'll need to demonstrate impact in both product-led (self-serve) and sales-assisted contexts, which requires versatility in content approach.
ASSUMPTION: These challenges are based on the breadth of responsibilities in the job description, particularly the dual focus on strategy and execution across multiple channels and personas.
📈 Similar Roles Comparison
Unlike pure content writers, this role includes significant strategic elements. Compared to a Content Strategist, this position requires more hands-on creation. The role includes aspects of SEO, product marketing, and customer lifecycle marketing, making it broader than specialized content positions focused on specific channels or segments.
ASSUMPTION: This comparison is based on standard industry role delineations and the comprehensive nature of responsibilities listed in this job description.
📝 Sample Projects
- Developing a quarterly content calendar aligned with product releases and marketing campaigns
- Creating persona-specific thought leadership content targeting enterprise decision-makers
- Building a repository of customer success stories that can be repurposed across channels
- Designing and implementing an SEO content strategy to increase organic traffic
- Developing landing page content for specific use cases and target personas
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common content marketing initiatives in SaaS companies.
❓ Key Questions to Ask During Interview
- How does content marketing currently integrate with other marketing functions and sales at Pitch?
- What are the key personas Pitch targets, and how do their content needs differ?
- How does Pitch measure content marketing success across different initiatives?
- What's the balance between creating new content versus optimizing existing assets?
- How does content support both self-serve users and higher-value commercial leads?
- What content experiments have yielded the most interesting insights so far?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research Pitch's content marketing efforts by reviewing their blog, social media, and website
- Prepare a portfolio of your content work with clear metrics on performance
- Tailor your resume to highlight experience with persona-based content, customer lifecycle marketing, and content strategy
- Include relevant keywords in your application: content marketing, content strategy, customer lifecycle, persona development, SEO
- Prepare to discuss your approach to measuring content marketing impact and how you balance strategic planning with tactical execution
- Consider preparing a brief sample content strategy that demonstrates your understanding of Pitch's market and product