🔹 Job Title: Senior Field Marketing Manager - North America
🔹 Company: ON24
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 📍 Field Marketing
ON24 is seeking a data-driven Senior Field Marketing Manager to lead North America field marketing initiatives that support the company's sales teams. This role combines strategic planning with tactical execution to drive pipeline growth through integrated marketing programs, events, and targeted campaigns. The ideal candidate will thrive in a fast-paced environment, balancing strategic thinking with hands-on implementation.
ASSUMPTION: This is a senior marketing role with both strategic and tactical responsibilities, requiring autonomous decision-making while collaborating across departments.
Education: BA/BS in marketing, business, economics, or equivalent quantitative discipline
Experience: 7+ years of marketing experience in B2B SaaS with 3+ years of field or event marketing experience
Skills:
Salary Range: $110,000-$125,000
Benefits: Not specifically detailed in the listing
Industry Comparison: This salary range aligns with market rates for senior field marketing positions in the B2B SaaS industry, particularly for companies with a national or global presence.
ASSUMPTION: While specific benefits aren't listed, B2B SaaS companies of ON24's size typically offer comprehensive benefits packages that may include health insurance, retirement plans, paid time off, and possibly remote work flexibility.
Industry Position: ON24 is a leader in the intelligent engagement platform space, helping businesses leverage AI for revenue growth through personalized content experiences and data-driven insights.
Company Size: Enterprise-level company with global operations and offices across major regions including San Francisco (HQ), London, Singapore, and Sydney.
Company Stage: Established company serving major enterprise clients, including 3 of the 5 largest global technology companies, asset management firms, healthcare companies, and industrial companies.
ASSUMPTION: Based on its global footprint and enterprise client base, ON24 appears to be a well-established, mature company rather than an early-stage startup.
Career Level: Senior individual contributor with strategic planning and execution responsibilities
Reporting Structure: Likely reports to a Director or VP of Marketing with dotted-line relationships to sales leadership
Team Size/Composition: Not specified, but likely works within a broader marketing team structure
Growth Opportunities: Potential advancement paths could include Director of Field Marketing, Regional Marketing Director, or specialized leadership in event marketing strategy
ASSUMPTION: Based on the senior-level designation and breadth of responsibilities, this role likely has significant autonomy and potential for upward mobility within the marketing organization.
Office Type: Potentially remote-friendly (#LI-Remote tag suggests remote work is possible)
Geographic Context: The role covers North America, with ON24's headquarters in San Francisco. The U.S. technology sector offers competitive compensation and career advancement opportunities.
Work Schedule: Standard full-time schedule, likely with flexibility given the field marketing nature of the role
Regional Considerations: May require occasional travel throughout North America for field marketing events and team meetings
ASSUMPTION: Given the "#LI-Remote" tag and the North America-wide scope, this position likely allows for remote work with potential travel requirements for events and key meetings.
Typical Process: B2B SaaS marketing roles at this level typically involve initial screening, panel interviews with marketing leadership, potentially a marketing plan presentation or case study, and final rounds with cross-functional stakeholders.
Key Assessment Areas: Strategic thinking, campaign planning, ROI measurement, cross-functional collaboration skills, prior field marketing results, and data-driven decision making.
Application Tips:
ATS Keywords: Field marketing, demand generation, event marketing, pipeline contribution, marketing ROI, SFDC, Salesforce reporting, B2B marketing, SaaS marketing, sales enablement, marketing analytics, campaign management, ON24
ASSUMPTION: These insights are based on standard practices for senior marketing positions in B2B SaaS companies and may vary based on ON24's specific hiring processes.
ASSUMPTION: While only Salesforce and DOMO are explicitly mentioned, a senior field marketing role typically requires proficiency with marketing automation, email marketing, and project management tools. Experience with ON24's own platform would be particularly valuable given the company's solution.
Company Values: Innovation, data-driven decision making, collaboration across teams, and customer success appear to be core values.
Work Style: Fast-paced, dynamic environment requiring self-starters who can balance strategic thinking with tactical execution. The role demands both independent work and cross-functional collaboration.
Self-Assessment Questions:
ASSUMPTION: These cultural elements are inferred from the description's emphasis on being a "data-driven self-starter" who can "think and act strategically" while also "digging in with the team to get things done" in a "fast-paced, dynamic environment."
ASSUMPTION: These challenges are identified based on the scope of responsibilities and the regional coverage mentioned in the job description. The actual challenges may vary based on ON24's specific organizational structure and market conditions.
This Senior Field Marketing Manager role has broader strategic responsibilities than typical Field Marketing Manager positions, which often focus more on execution. Compared to a Regional Marketing Director, this role has more hands-on execution requirements but similar strategic planning elements. Unlike pure Demand Generation roles, this position places greater emphasis on in-person engagement and field activities rather than solely digital campaigns.
ASSUMPTION: This comparison is based on standard B2B SaaS marketing organizational structures and role delineations in the industry.
ASSUMPTION: These project examples are based on the responsibilities outlined in the job description and typical field marketing activities in B2B SaaS companies.
ASSUMPTION: These questions are suggested based on the role type and company information provided, and should be adapted based on the specific interview context and the candidate's background.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.