Senior Field Marketer (German speaking)

🚀 Job Overview

As a Senior Field Marketer focused on the DACH region (Germany, Austria, Switzerland), you'll develop and execute Bloomreach's regional marketing strategy while driving growth for the Discovery product across EMEA. This 12-month maternity cover position requires a German-speaking marketing professional who can own accounts, contacts, and marketing execution to help Bloomreach meet ambitious growth targets. You'll collaborate with Events, Digital, Brand, and Partnerships teams while managing the regional marketing budget for partner, customer, and prospect activities.

📋 Key Responsibilities

✅ Create, own and execute the regional marketing strategy for all Bloomreach products in the DACH region

✅ Report on sales and marketing KPIs and analyze the end-to-end sales pipeline for the region

✅ Create and run regionalized campaigns including dinners, workshops, webinars, direct mail campaigns, emails, and landing pages

✅ Align with Channel/Sales teams to deliver priority campaigns and initiatives

✅ Lead evaluation and analysis of marketing performance in the region and recommend improvements

✅ Expand Bloomreach Discovery product footprint across all of EMEA

✅ Manage marketing budget allocation across partner, customer, and prospect activities

🎯 Required Qualifications

Education: Not specified

Experience: Not explicitly specified, though experience with B2B SaaS and/or ecommerce is preferred

Skills:

• Fluency in German and English (required)
• Deep knowledge of DACH region culture, languages, and marketing ecosystem
• Strong communication skills
• Strong project management skills
• Self-starting, enthusiastic approach with ability to take innovative approaches
• Experience with Hubspot, Salesforce, and WordPress (preferred)

ASSUMPTION: While not explicitly stated, this appears to be a mid to senior-level role based on the scope of responsibilities, strategic ownership, and required regional expertise.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Restricted Stock Units or Stock Options (subject to role, seniority, and location)
• Company performance bonus
• Professional education budget ($1,500 annually)
• Employee Assistance Program with counselors
• Calm app subscription
• Quarterly "DisConnect" days off
• Extended parental leave (up to 26 weeks for Primary Caregivers)
• Work anniversary celebrations
• Flexible working hours
• Virtual-first work environment with Bloomreach Hubs across three continents
• 5 paid volunteer days

Industry Comparison: The benefits package appears competitive for the SaaS industry with equity components, personal development funding, and strong work-life balance provisions.

ASSUMPTION: Some benefits may be subject to employment type, location, or tenure as indicated in the original listing with (*) markers.

🔍 Company Context

Industry Position: Bloomreach is a leading AI-driven commerce experience platform serving over 1,400 global brands, including Bosch, Puma, and Marks & Spencer. The company provides personalized marketing, product discovery, content management, and conversational shopping solutions.

Company Size: Mid-sized enterprise with global reach

Company Stage: Growth-stage, venture capital-backed SaaS company

ASSUMPTION: The company size is inferred from their client base (1,400 global brands) and global presence mentioned in the listing. The growth stage is explicitly mentioned as "venture capital backed" in the job description.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to Associate Director of Demand Generation

Team Size/Composition: Part of the EMEA Demand Generation team within Bloomreach's Marketing department, working alongside Digital, Events, and Field Marketing professionals

Growth Opportunities: Potential for contract extension or conversion to permanent role; opportunity to gain cross-functional marketing experience and potentially expand beyond the initial regional focus

ASSUMPTION: The career level is inferred from the strategic nature of the responsibilities and the regional ownership aspect. Growth opportunities are based on the explicit mention of possible contract extension/conversion and the cross-functional exposure described.

🌍 Location & Work Environment

Office Type: Remote, virtual-first with access to Bloomreach Hubs across three continents

Geographic Context: Primary focus on DACH region (Germany, Austria, Switzerland) with extended responsibility for Discovery product across all of EMEA

Work Schedule: Flexible working hours to accommodate individual working styles

Regional Considerations: Must have cultural and language understanding of the DACH region; professional fluency in German is essential for this role

ASSUMPTION: While the role is remote, there may be occasional travel required for in-person events, though this isn't explicitly stated in the job description.

💼 Interview & Application Insights

Typical Process: For SaaS marketing roles, expect initial screening, marketing-specific discussions, cross-functional team interviews, and possibly a marketing strategy presentation or case study

Key Assessment Areas: Regional market knowledge, campaign execution experience, strategic thinking, cross-functional collaboration skills, and German language proficiency

Application Tips: Highlight any experience with event marketing, campaign management, and regional market expertise in DACH countries; showcase measurable marketing results and pipeline generation achievements

ATS Keywords: field marketing, DACH, German, campaign management, demand generation, B2B marketing, SaaS marketing, regional marketing, event marketing, pipeline generation, Hubspot, Salesforce

ASSUMPTION: These insights are based on industry standards for field marketing roles in SaaS companies and the specific requirements detailed in the job description.

🛠️ Tools & Technologies

• Hubspot
• Salesforce
• WordPress
• Marketing automation platforms
• Campaign management tools
• Data analytics and reporting tools

ASSUMPTION: While Hubspot, Salesforce, and WordPress are explicitly mentioned as preferred experience, the other tools are standard in field marketing roles and likely relevant based on the mentioned responsibilities.

👔 Cultural Fit Considerations

Company Values: Bloomreach mentions having 5 core values and 10 key behaviors embedded in recruitment, onboarding, feedback, and development processes

Work Style: Fast-paced, high autonomy ("freedom and trust") with corresponding expectations for responsibility and results; emphasis on collaboration across functional teams

Self-Assessment Questions:

• Are you comfortable working independently with minimal oversight in a results-oriented environment?
• Do you thrive in cross-functional collaboration requiring coordination across multiple teams?
• Are you passionate about ecommerce, personalization, and AI technologies?
• Can you balance strategic thinking with hands-on execution of marketing campaigns?

ASSUMPTION: The cultural elements are derived from the company's description of its working environment and the expectations set for the role. The specific 5 values aren't detailed in the job posting but are referenced.

⚠️ Potential Challenges

• Managing dual focus between DACH-specific responsibilities and EMEA-wide expansion of the Discovery product
• Navigating temporary role status while demonstrating value for potential extension/conversion
• Executing region-specific marketing with cultural nuance while aligning with global brand strategy
• Working remotely while building effective relationships with regional partners and stakeholders
• Balancing budget allocation across different marketing activities to maximize ROI

ASSUMPTION: These challenges are inferred from the dual regional focus, contract nature of the role, and remote working environment described in the job listing.

📈 Similar Roles Comparison

This Senior Field Marketer role differs from typical field marketing positions in several ways:

• Regional Specialization: Requires specific cultural and language expertise for DACH region versus general field marketing roles
• Dual Focus: Combines regional ownership with product-specific expansion across a broader territory (Discovery product across EMEA)
• Contract Nature: 12-month maternity cover with potential for extension/conversion versus typical permanent roles
• Strategic Ownership: Includes full budget control and strategy development rather than just tactical execution common in some field marketing positions

ASSUMPTION: This comparison is based on standard field marketing role structures in the SaaS industry and the specific responsibilities outlined in this job description.

📝 Sample Projects

• Developing a quarterly campaign strategy targeting top ecommerce retailers in the DACH region, including digital touchpoints, in-person events, and partner activations
• Creating and executing an executive dinner series in key German cities to showcase Bloomreach Discovery's AI capabilities to potential enterprise clients
• Designing a multichannel lead generation campaign for Bloomreach Discovery across EMEA markets with regionalized messaging and assets
• Building a partner enablement program to increase Discovery product awareness and adoption through the DACH partner ecosystem
• Analyzing marketing performance data to optimize campaign ROI and improve sales pipeline quality

ASSUMPTION: These sample projects are derived from the described responsibilities and would be typical for a field marketer focused on the stated objectives.

❓ Key Questions to Ask During Interview

• What are the specific growth targets for the DACH region, and how does the Discovery product expansion fit into Bloomreach's overall EMEA strategy?
• How is success measured for this role, and what would be the key milestones in the first 3, 6, and 12 months?
• What is the current state of Bloomreach's brand awareness and market penetration in the DACH region compared to other European markets?
• How does the field marketing function collaborate with sales teams to ensure alignment and pipeline conversion?
• What resources and team support will be available for executing regional campaigns and events?
• What would be the evaluation criteria for potentially extending or converting this contract role to a permanent position?

ASSUMPTION: These questions are suggested based on the role description and would be appropriate for evaluating fit and demonstrating strategic thinking in an interview context.