🔹 Job Title: Senior Field & Channel Marketing Manager, Federal
🔹 Company: Abnormal Security
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🏪 Trade Marketing, 🤝 Partner & Channel Marketing
As a Senior Field & Channel Marketing Manager for the Federal sector at Abnormal Security, you'll drive strategic marketing initiatives targeting government agencies. This dynamic role blends field marketing, channel partnership development, and demand generation to support sales objectives within the federal space. You'll create and execute marketing programs including trade shows, conferences, executive events, and digital campaigns designed specifically for federal customers. Working at the intersection of sales and marketing, you'll be critical in generating pipeline and advancing Abnormal Security's FedRAMP-certified solutions in the government sector.
ASSUMPTION: Based on the job description mentioning 10-15% travel, we assume this is primarily a remote or hybrid position with occasional travel requirements for events and key meetings.
Strategic Planning and Execution
✅ Develop and implement federal-specific marketing strategies and programs that generate qualified leads and pipeline growth
✅ Collaborate with sales and channel teams to create and execute region-specific marketing plans
✅ Define and implement Federal-specific marketing campaigns
✅ Partner with various stakeholders to support regional goals
Event and Campaign Management
✅ Plan, manage, and execute field events, webinars, and campaigns targeting federal agencies
✅ Manage event logistics, budgets, messaging, and follow-up processes
✅ Drive sales participation in marketing programs and events
✅ Attend key events as a brand advocate and educate attendees on product offerings
Channel Partner Engagement
✅ Design and execute co-marketing initiatives with channel partners to drive joint pipeline growth
✅ Develop marketing materials and tools for partner-led activities
Content and Messaging
✅ Tailor content and messaging for federal buyers focused on compliance, security, and mission-driven outcomes
✅ Manage development of communication tools and materials (invitations, emails, presentations, etc.)
✅ Ensure marketing aligns with federal government regulations
Performance Measurement and Budget Management
✅ Set targets, track, measure, and analyze program impact on lead funnel and pipeline
✅ Analyze campaign results and recommend optimizations
✅ Manage and allocate quarterly marketing budgets efficiently
Collaboration and Alignment
✅ Partner with sales teams to ensure marketing aligns with sales priorities
✅ Adapt global campaigns for federal audience in collaboration with corporate marketing
Education: Bachelor's degree preferred but not explicitly required
Experience: 5+ years of high-tech marketing experience (preferably in cybersecurity); 2+ years of federal government marketing experience
Skills:
ASSUMPTION: While a Bachelor's degree is mentioned as "nice to have," the emphasis on experience and skills suggests candidates with equivalent experience but without formal degrees would still be considered.
Salary Range: $144,500 - $195,500 USD
Benefits: Bonus eligibility, Restricted Stock Units (RSUs), comprehensive benefits package (details available on company benefits page)
Industry Comparison: This compensation range is competitive for senior marketing roles in the cybersecurity industry, particularly for positions focused on the federal sector which often command premium salaries due to specialized knowledge requirements.
ASSUMPTION: Based on the provided salary range and benefits information, this appears to be a well-compensated role compared to similar positions in the cybersecurity industry, reflecting the specialized federal market expertise required.
Industry Position: Abnormal Security is a cybersecurity company specializing in email security solutions that has achieved "in process" status for FedRAMP certification, positioning them to serve U.S. federal agencies.
Company Size: Not specified
Company Stage: Growth-stage technology company expanding into the federal market
ASSUMPTION: Based on the FedRAMP certification pursuit and expansion into federal markets, Abnormal Security appears to be in a growth phase, likely a scale-up company rather than an early-stage startup or established enterprise.
Career Level: Senior
Reporting Structure: Likely reports to a Marketing Director or VP of Marketing
Team Size/Composition: Not specified, but would collaborate across sales, channel, and corporate marketing teams
Growth Opportunities: Potential advancement into marketing leadership roles, director-level positions, or specialized federal sector leadership
ASSUMPTION: The reporting structure is not explicitly stated but based on the seniority level and scope of responsibility, this role likely reports to a marketing director or VP level. The growth potential comes from the company's expanding federal presence and FedRAMP certification process.
Office Type: Likely remote or hybrid with 10-15% travel requirement
Geographic Context: United States-based role with focus on federal sector, suggesting potential alignment with government hubs like Washington D.C., Northern Virginia, and Maryland
Work Schedule: Standard full-time schedule with flexibility to accommodate events and partner meetings
Regional Considerations: May require understanding of and ability to travel to key federal agency locations and government contractor hubs
ASSUMPTION: While the job posting doesn't explicitly state remote/hybrid status, the 10-15% travel requirement and U.S.-wide location suggest this is not a fully in-office position. The federal focus implies potential benefit for candidates near government centers.
Typical Process: Initial screening, marketing-focused interviews, possible presentation of past federal marketing campaigns, meetings with sales leadership, final rounds with senior marketing leadership
Key Assessment Areas: Federal marketing expertise, event planning experience, ability to work with sales teams, measurable campaign results, strategic thinking, execution capabilities
Application Tips: Highlight specific federal marketing campaigns, quantify previous marketing results, demonstrate understanding of the federal procurement process, emphasize cross-functional collaboration skills
ATS Keywords: Federal marketing, channel marketing, field marketing, cybersecurity marketing, demand generation, event management, government, FedRAMP, ABM (Account-Based Marketing), pipeline generation
ASSUMPTION: These interview insights are based on standard practices for senior marketing roles in technology companies selling to federal agencies, not specifically stated processes at Abnormal Security.
Salesforce, Marketo, business intelligence tools, event management platforms, webinar platforms, ABM tools, content management systems, budget tracking software
ASSUMPTION: While Salesforce and Marketo are mentioned as "nice to have" skills, these are industry-standard marketing tools. Additional tools listed are common in enterprise B2B marketing roles focused on field and channel activities.
Company Values: Dynamic, energetic work environment with emphasis on autonomy and ownership
Work Style: Fast-paced, results-oriented, collaborative across teams, self-driven with ability to execute independently
Self-Assessment: Consider your comfort with metrics-driven marketing, ability to work autonomously, experience with federal clients, and willingness to take ownership of projects from conception to completion
ASSUMPTION: These cultural elements are inferred from phrases in the job posting such as "dynamic, energetic, and organized," "owner mentality," and emphasis on self-driven execution in a "fast-paced environment."
The role requires balancing multiple stakeholders including sales teams, channel partners, and corporate marketing. Managing federal-specific marketing programs while aligning with corporate initiatives may present coordination challenges. The need to demonstrate measurable ROI from marketing activities adds pressure to deliver quantifiable results. Travel requirements and potentially tight government procurement timelines may create scheduling complexities.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and the specialized nature of federal marketing, which typically involves longer sales cycles and complex stakeholder management.
This position differs from general field marketing roles by its federal specialization, requiring knowledge of government procurement processes. Compared to other channel marketing positions, it has a stronger event focus and segment specialization. Unlike corporate demand generation roles, this position requires more in-person engagement and partner coordination. The role carries more autonomy than typical marketing manager positions, with explicit responsibility for budget management and program ROI.
ASSUMPTION: This comparison is based on standard industry patterns for federal marketing roles versus general B2B marketing positions.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common federal marketing activities in the cybersecurity space.
ASSUMPTION: These questions are suggested based on typical federal marketing roles and would need to be adapted for specific interview contexts.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.