Senior Digital Strategist (CRO)
Power Digital📌 Core Information
🔹 Job Title: Senior Digital Strategist (CRO)
🔹 Company: Power Digital
🔹 Location: United States (Remote Available)
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing, 🧪 Conversion Rate Optimization (CRO)
📌 Essential Job Details
🚀 Job Overview
As a Senior Digital Strategist specializing in Conversion Rate Optimization (CRO) at Power Digital, you'll play a dual role focused on driving new business sales with personal quotas while simultaneously developing and refining the company's CRO offering. You'll leverage your expertise in digital marketing analytics and sales acumen to forge strategic relationships with decision-makers, working independently to increase revenue and adoption of CRO services across the client portfolio. This role combines technical marketing knowledge with business development responsibilities in a tech-enabled growth marketing firm that serves leading and emerging companies worldwide.
ASSUMPTION: Based on the description mentioning both sales quotas and strategy development responsibilities, this appears to be a hybrid role combining business development and strategic leadership for the CRO practice area rather than a purely technical or operational position.
📋 Key Responsibilities
- ✅ Drive independent new business sales with a personal quota for CRO services
- ✅ Own, develop, test, and iterate the CRO business offering
- ✅ Employ AI technologies to enhance and optimize business processes
- ✅ Utilize Power Digital's Nova ecosystem for your department
- ✅ Become an expert in Power Digital's unique value proposition
- ✅ Identify, pursue, engage, and connect with prospective buyers using data and technology tools
- ✅ Drive prospective client meetings with focus on the CRO offering
- ✅ Reach and exceed sales quotas while contributing to team goals
- ✅ Travel to client meetings and collaborate with colleagues as required
- ✅ Generate new revenue through events, networking, cold-calling, and thought leadership
- ✅ Act as connective tissue between Power teams and advertisers
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in CRO/analytics/marketing within a marketing agency or similar environment
Skills:
- Analytics and data-focused mindset in marketing
- Proven track record in sales and business development
- Excellent communication and collaboration abilities
- Data-driven decision making
- Proactive approach to business building
- Ability to cultivate strategic brand-level connections
- Resilience and determination in relationship building
- Critical thinking and autonomy
- Deep knowledge of the digital marketing industry
ASSUMPTION: While not explicitly stated, this role likely requires a bachelor's degree given the senior level and the technical/analytical nature of CRO work in enterprise environments.
💰 Compensation & Benefits
Salary Range: Base salary + commission (specific amounts not specified)
Benefits:
- Robust Medical, Dental, Vision insurance (up to 100% employer contribution for employee premium)
- 401(k) plan with 4% employer contribution matching
- Unlimited Time Off available from day one
- Up to 4 hours quarterly paid Volunteer Time Off (VTO)
- Flexible work environment: remote, in-office, or hybrid options
- $100 one-time Work From Home stipend
- Employee Assistance Program (EAP)
- 12 observed US holidays + 2 mental health recharge days annually
- Growth and leadership opportunities
- Employee development programs (Hedgehog and Vital 5s)
- Quarterly performance awards with prize money
- Participation in company DEI initiatives
Industry Comparison: The benefits package is competitive within the digital marketing agency space, with the unlimited PTO, flexible work arrangements, and 401(k) matching standing out as particularly strong offerings. The commission structure suggests opportunity for high earners to significantly increase total compensation.
ASSUMPTION: For a Senior Digital Strategist with CRO specialization and sales responsibilities, total on-target earnings likely fall in the $90,000-$150,000 range depending on commission performance, based on industry standards for similar hybrid strategy-sales roles in digital marketing agencies.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm offering full-service marketing solutions to leading and emerging companies globally. They operate at the intersection of marketing, consulting, and data intelligence with a proprietary technology platform (nova) that analyzes businesses through first-party data.
Company Size: Not explicitly stated, but description indicates a substantial operation managing "billions in media" with multiple service lines.
Company Stage: Established growth company with mature service offerings across multiple marketing disciplines.
ASSUMPTION: Based on the breadth of services and mention of managing billions in media spend, Power Digital appears to be a mid-to-large sized agency likely with 100+ employees across its service areas, though exact headcount is not provided.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not explicitly stated
Team Size/Composition: Not specified, but references to collaboration with CRO, Strategy, and Sales teams suggest cross-functional interaction
Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership within a rapidly growing firm" and ongoing employee development programs
ASSUMPTION: This appears to be an individual contributor role with significant autonomy that likely reports to a director or VP of business development or CRO services. The emphasis on both sales and strategy suggests potential paths toward either sales leadership or practice leadership depending on performance and interests.
🌍 Location & Work Environment
Office Type: 100% remote, in-office, or hybrid options available (fully flexible)
Geographic Context: United States-wide position with no specific location requirement beyond legal eligibility to work in the U.S.
Work Schedule: Not specifically mentioned, though sales quotas and KPIs suggest results-oriented rather than time-based evaluation
Regional Considerations: As a remote-friendly role, candidates from any region in the U.S. can apply regardless of proximity to company offices
ASSUMPTION: Given the sales requirements and client meeting aspects, some travel may be expected even for remote employees, and time zone alignment with major U.S. business hubs would likely be advantageous despite the flexibility in work location.
💼 Interview & Application Insights
Typical Process: For senior digital marketing roles with sales components, candidates typically experience:
- Initial screening call with HR/recruiting
- Technical/skills assessment related to CRO knowledge
- Panel interview with potential team members
- Sales pitch exercise or demonstration
- Final interview with leadership
Key Assessment Areas:
- Sales track record and business development capabilities
- Technical knowledge of CRO principles and methodologies
- Strategic thinking and business acumen
- Communication and relationship-building skills
- Analytical capabilities and data interpretation
Application Tips:
- Quantify past sales performance and revenue generation
- Highlight specific CRO projects and their measurable impact
- Demonstrate both technical expertise and business acumen
- Showcase experience developing or refining service offerings
- Emphasize client relationship management successes
ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, Analytics, Sales, Revenue Generation, Digital Marketing, Growth Marketing, Client Acquisition, Business Development, Data Analysis, User Experience, Testing Methodology, Client Strategy
ASSUMPTION: These insights are based on standard industry practices for similar roles in digital marketing agencies and may vary based on Power Digital's specific hiring processes.
🛠️ Tools & Technologies
While specific tools aren't explicitly mentioned beyond the company's proprietary "nova" technology platform, professionals in CRO roles typically work with:
- A/B testing platforms (Optimizely, VWO, Google Optimize)
- Analytics tools (Google Analytics, Adobe Analytics)
- Heat mapping and user behavior tools (Hotjar, FullStory, Crazy Egg)
- CRM systems (Salesforce, HubSpot)
- Data visualization tools (Tableau, Data Studio)
- Collaboration and project management software
ASSUMPTION: Given the emphasis on the company's proprietary nova platform, familiarity with custom analytics dashboards and willingness to learn proprietary systems would be advantageous. The specific third-party tools listed here are industry standards but aren't explicitly mentioned in the posting.
👔 Cultural Fit Considerations
Company Values: The listing emphasizes being a "people-first firm" that values diversity, integrity, autonomy, and grit. They describe themselves as having "growth-obsessed experts who demand innovation and results."
Work Style: Autonomous, results-driven, and collaborative. The role requires independent work with cross-functional partnerships, strategic thinking, and a proactive mindset.
Self-Assessment Questions:
- Do I thrive in autonomous environments with clear performance metrics?
- Am I comfortable balancing technical marketing expertise with business development responsibilities?
- Do I enjoy the dual challenge of maintaining sales quotas while developing strategic offerings?
- Am I energized by connecting with potential clients and building relationships?
- Do I have the resilience to handle the rejection inherent in sales processes?
ASSUMPTION: Based on the emphasis on autonomy, results, and the dual nature of the role, this position would best suit someone who enjoys independence, has an entrepreneurial mindset, and can balance the technical aspects of CRO with the interpersonal demands of business development.
⚠️ Potential Challenges
- Balancing the technical expertise needed for CRO with sales and business development responsibilities
- Meeting specific monthly sales quotas ($15,000 Monthly GP, 2+ deals/month) while maintaining strategic focus
- Managing a high volume of discovery calls, appraisals, and proposals simultaneously
- Developing and refining service offerings while also selling them
- The need to be both a subject matter expert and effective salesperson
- Potential travel requirements while maintaining productivity
ASSUMPTION: These challenges are identified based on the dual nature of the role combining sales quotas with strategic development responsibilities, which requires balancing potentially competing priorities and diverse skill sets.
📈 Similar Roles Comparison
This Senior Digital Strategist (CRO) role differs from similar positions in several ways:
- vs. Pure CRO Specialist: Adds significant sales responsibilities and business development not typically found in technical CRO roles
- vs. Business Development Manager: Requires deeper technical expertise in CRO methodologies and digital marketing analytics
- vs. Digital Marketing Strategist: More specialized in conversion optimization rather than broader digital marketing, with explicit sales targets
- vs. Account Manager: More focused on new business acquisition rather than existing client management, with strategic service development responsibilities
ASSUMPTION: This comparison is based on standard industry role definitions and the specific hybrid nature of this position as described in the listing.
📝 Sample Projects
Based on the role description, potential projects might include:
- CRO Service Offering Enhancement: Developing new testing methodologies or service packages that differentiate Power Digital's CRO capabilities in the marketplace
- Sales Pipeline Development: Building a targeted prospect list of companies that could benefit from CRO services and executing outreach campaigns
- Cross-Sell Strategy: Creating frameworks to identify CRO opportunities within existing Power Digital clients served by other service lines
- Thought Leadership Content: Developing case studies, webinars, or speaking engagements that showcase CRO expertise and generate leads
- Nova Integration for CRO: Collaborating on ways to leverage the company's proprietary platform to enhance CRO offerings or sales processes
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and aren't explicitly mentioned in the job posting.
❓ Key Questions to Ask During Interview
- "What does success look like in the first 90 days for this position beyond the stated KPIs?"
- "How is the CRO offering currently positioned within Power Digital's service mix, and what's your vision for its growth?"
- "Could you describe how the Nova platform specifically supports or enhances CRO services for clients?"
- "What's the typical collaboration process between the CRO team and other service departments when developing integrated strategies?"
- "How do you balance the expectations for new business development with the need to continuously refine and improve the CRO offering?"
- "What distinguishes Power Digital's approach to CRO from competitors in the market?"
ASSUMPTION: These questions are suggested based on the hybrid nature of the role and would need to be adapted to the specific interview context and conversation flow.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Highlight both CRO expertise and sales/business development achievements with quantifiable results. Include specific A/B testing initiatives, conversion improvements, and revenue generation metrics.
- Portfolio Development: Prepare case studies demonstrating successful CRO interventions and their business impact.
- LinkedIn Alignment: Ensure your LinkedIn profile reflects both technical CRO expertise and business development capabilities.
- ATS Preparation: Include key terms like "Conversion Rate Optimization," "A/B testing," "sales quota attainment," "business development," and "digital strategy" in your application materials.
- Interview Preparation: Be ready to discuss both technical CRO methodologies and your sales approach/process. Consider preparing a brief case study presentation showing how you've driven business results through CRO.
- Research: Review Power Digital's client portfolio, case studies, and approach to understand their positioning in the market and how their nova platform differentiates them.