Sales Enablement Marketing Manager

📌 Core Information

🔹 Job Title: Sales Enablement Marketing Manager
🔹 Company: Evelyn Partners
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🚀 Sales & Marketing

📌 Essential Job Details

🚀 Job Overview

The Sales Enablement Marketing Manager is responsible for developing and executing marketing activities and materials to support Evelyn Partners' practitioners in converting leads. This role involves understanding the sales process, identifying opportunities for marketing support, and creating compelling marketing and pitch materials to guide leads through the sales funnel and drive business growth.

📋 Key Responsibilities

• Target Audience Insight: Use insight from practitioners and the market to understand the key needs of prospects in different target audience groups, and define the messaging needed to convert leads into clients.
• Content Creation: Develop and maintain a comprehensive, modular library of pitch pack materials, case studies, and other sales collateral published to practitioners via the Seismic platform.
• Content Adoption and Development: Work with the front office to drive adoption of the pitch pack, case studies, and sales collateral materials by practitioners, and use feedback to continually improve the materials.
• Lead Nurturing: Develop marketing strategies to nurture leads through the sales funnel, partnering with the new business team and Head of Trading Performance.
• Bespoke Pitch Materials: Develop a process to support practitioners with bespoke pitch materials for higher value opportunities.
• Performance Metrics: Develop and track KPIs for the adoption of sales materials and their impact on prospect conversion, as well as for lead nurturing marketing initiatives.

🎯 Required Qualifications

Education: Not specified
Experience: Proven experience in prospect marketing and sales conversion marketing, or a related field.
Skills: Strong understanding of market dynamics, customer behaviour, and sales process methodologies; ability to write compelling and on-brand pitch pack and sales collateral content; experience in working with a technology platform like Seismic; excellent communication and collaboration skills; proficiency in data analysis; and a forward-thinking mindset with a can-do attitude.

💰 Compensation & Benefits

Salary Range: Not specified
Benefits: Competitive salary, private medical insurance, life assurance, pension contribution, hybrid working model, generous holiday package, option to purchase additional holiday, and shared parental leave. The salary range is not provided, but the listed benefits suggest this is a mid-to-senior level role with a competitive compensation package.

📌 Applicant Insights

🔍 Company Context

Industry Position: Evelyn Partners is a leading force in UK wealth management and professional services, with a legacy spanning over 180 years. Company Size: Based on the company's long history and broad service offerings, Evelyn Partners is likely a large, established organization. Company Stage: As a long-standing wealth management firm, Evelyn Partners is likely in the growth or enterprise stage of its lifecycle.

📊 Role Analysis

Career Level: This role appears to be at the mid-to-senior level, given the breadth of responsibilities and required experience. Reporting Structure: The Sales Enablement Marketing Manager likely reports to a marketing or sales leadership role, with potential collaboration with the business development team. Team Size/Composition: The size and composition of the team this role works with is not specified, but it is likely part of a larger marketing or sales enablement function. Growth Opportunities: This role offers the opportunity to grow within the marketing and sales enablement functions, potentially leading to more strategic or managerial positions.

🌍 Location & Work Environment

Office Type: Based on the mention of a "hybrid working model", this role likely involves a mix of in-office and remote work. Geographic Context: London is a major financial and business hub in the UK, offering a diverse talent pool and access to a range of industry resources. Work Schedule: The job description does not specify work schedule requirements, but a full-time role in the financial services industry typically involves standard business hours. Regional Considerations: As a leading UK-based firm, Evelyn Partners may have a strong local presence and reputation, which could be important for candidates considering this role.

💼 Interview & Application Insights

Typical Process: The interview process for this role is likely to include an initial phone or video screening, followed by in-person or virtual interviews with the hiring manager and potentially other team members. Key Assessment Areas: Employers will likely evaluate candidates' marketing and sales enablement expertise, content creation skills, data analysis capabilities, and ability to collaborate effectively with cross-functional teams. Application Tips: Applicants should highlight their relevant experience in prospect marketing, sales conversion, and content creation, as well as their understanding of the sales process and ability to use data to drive marketing strategy. ATS Keywords: Relevant keywords for this role may include "sales enablement", "content creation", "pitch materials", "lead nurturing", "Seismic", "data analysis", and "marketing strategy".

🛠️ Tools & Technologies

The job description specifically mentions experience with the Seismic platform, which is a leading sales enablement and content management system. Other relevant tools and technologies may include CRM systems, marketing automation platforms, data analytics software, and presentation/document creation tools.

👔 Cultural Fit Considerations

Company Values: As a long-standing wealth management firm, Evelyn Partners likely values professionalism, integrity, client-centricity, and a commitment to helping clients achieve their financial goals. Work Style: The role requires a collaborative approach, as the Sales Enablement Marketing Manager will need to work closely with practitioners and cross-functional teams. A forward-thinking mindset and a can-do attitude are also essential. Self-Assessment: Candidates should consider whether they thrive in a hybrid work environment, enjoy a collaborative culture, and are passionate about using marketing and sales enablement to drive business growth.

⚠️ Potential Challenges

The role involves managing multiple responsibilities, including content creation, lead nurturing, and performance tracking. Balancing these tasks and meeting deadlines may require strong time management and prioritization skills.

📈 Similar Roles Comparison

Similar roles in the sales and marketing field may include Content Marketing Manager, Sales Enablement Specialist, or Marketing Coordinator. These roles typically involve creating and distributing marketing content to support the sales process, but the Sales Enablement Marketing Manager position at Evelyn Partners has a more direct focus on driving sales conversion through targeted marketing efforts.

📝 Sample Projects

Sample projects for this role may include:

• Conducting market research and customer interviews to develop audience-specific messaging for pitch materials
• Designing and maintaining a comprehensive library of sales collateral, such as case studies, presentations, and brochures
• Implementing a lead nurturing email campaign to guide prospects through the sales funnel
• Analyzing data from the Seismic platform to identify opportunities for improving the adoption and impact of sales enablement materials

❓ Key Questions to Ask During Interview

• Can you describe the typical sales process at Evelyn Partners and how the sales enablement function supports it?
• What are the key metrics you use to measure the success of the sales enablement program, and how do you track and report on them?
• How does the sales enablement team collaborate with the broader marketing and business development functions?
• What are the biggest challenges you've faced in driving adoption of sales enablement materials, and how have you overcome them?
• Can you share examples of how the sales enablement content has been instrumental in closing deals or nurturing leads?
• What opportunities for growth and development do you see for someone in this role?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To pursue this opportunity effectively, applicants should thoroughly review the job description, update their resume to highlight relevant experience and skills, and prepare thoughtful questions for the interview process. When applying, be sure to include keywords from the job listing and this enhanced description to optimize for any applicant tracking systems. Good luck with your application!