🔹 Job Title: Reseller Marketing Manager
🔹 Company: Bose Corporation
🔹 Location: Sydney, Australia
🔹 Job Type: Full-time
🔹 Category: 🤝 Partner & Channel Marketing
As the Reseller Marketing Manager at Bose Corporation, you'll develop and execute marketing strategies for strategic reseller accounts throughout Australia and New Zealand. You'll collaborate with cross-functional teams to drive Bose product consideration and conversion at partner retailers, optimize marketing investments, and deliver sell-through results that meet or exceed targets. This role sits within the ANZ Marketing Team based in Sydney and serves as a crucial link between Bose and its retail partners.
ASSUMPTION: This role is focused on B2B marketing with retail partners rather than direct-to-consumer marketing, based on the emphasis on reseller relationships throughout the description.
✅ Develop and execute data-driven marketing strategies for specified resellers
✅ Align investments with targeted sell-through results and strategic objectives
✅ Drive integration across internal touchpoints to ensure reseller marketing plans align with overall strategy
✅ Champion shopper-focused category growth through thought leadership
✅ Manage marketing budget and deliver performance metrics on investments
✅ Partner with Global Omnichannel team to develop best-in-class content for resellers
✅ Collaborate with partnerships team on co-marketing opportunities
✅ Own relationships with reseller marketing teams
✅ Build strong internal and external partnerships that drive mutually beneficial results
✅ Represent Marketing's interests during annual negotiations and planning cycles
✅ Drive structured communication plans with resellers to increase engagement
✅ Identify opportunities and drive progress in reseller data maturity
✅ Utilize consumer insights and competitive intelligence to maximize marketing ROI
✅ Define, monitor, and improve performance metrics including SEO, paid search, media network performance, reviews, content health score, and sell-through
Education: Bachelor's degree in marketing, business management, or similar field
Experience: 5+ years in trade/reseller marketing or digital marketing roles
Skills:
ASSUMPTION: While not explicitly stated, this role likely requires strong analytical skills given the emphasis on data-driven decision making and performance metrics throughout the description.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Marketing manager roles in Sydney typically offer competitive packages for experienced professionals, but no specific details were provided in the listing.
Industry Position: Bose is a premium audio equipment manufacturer with a strong global presence in the consumer electronics industry, known for high-quality sound systems, headphones, and speakers.
Company Size: Large, established corporation with nearly 60 years in business
Company Stage: Mature company with established brand and market presence
ASSUMPTION: While specific company size metrics aren't provided, Bose is known as a major player in the audio industry with global operations, suggesting a well-established enterprise-level organization.
Career Level: Mid to Senior-level position
Reporting Structure: Not specified, but likely reports to a marketing director or head of ANZ marketing
Team Size/Composition: Not specified, but mentions working within the ANZ Marketing Team
Growth Opportunities: Not explicitly stated, but suggests potential for growth through cross-functional exposure and strategic responsibility
ASSUMPTION: This appears to be a mid to senior-level position based on the required experience (5+ years) and level of strategic responsibility described. The cross-functional nature provides exposure across the organization that could lead to career advancement.
Office Type: In-office with some required business travel within the region
Geographic Context: Based in Sydney, Australia - a major business hub with a strong retail sector
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: Role covers the Australia/New Zealand (ANZ) region, requiring understanding of both markets
ASSUMPTION: While the listing explicitly states working from the Sydney office with regional travel, it doesn't specify work schedule details, so standard business hours are assumed.
Typical Process: Consumer electronics and marketing roles typically involve resume screening, phone interviews, and multiple rounds of in-person or virtual interviews with team members and potential stakeholders
Key Assessment Areas: Marketing strategy expertise, analytical capabilities, relationship management skills, track record of delivering measurable results
Application Tips: Highlight specific examples of successful reseller marketing initiatives, measurable results from past campaigns, and experience optimizing marketing performance across digital channels
ATS Keywords: reseller marketing, trade marketing, retail partnerships, sell-through, digital marketing, SEO, paid search, media network, consumer journey, data-driven marketing
ASSUMPTION: These insights are based on industry standards for similar marketing roles and the specific emphasis in the job description on measurable results and partner relationship management.
While not explicitly mentioned, this role likely requires familiarity with:
ASSUMPTION: These tools and technologies are standard in reseller marketing roles with the analytical focus described in the listing, though specific platforms aren't mentioned.
Company Values: The listing emphasizes passion for sound quality, bold marketing, storytelling, and customer-focused innovation
Work Style: Collaborative, data-driven, action-oriented, with comfort in calculated risk-taking and continuous learning
Self-Assessment: Candidates should consider if they:
ASSUMPTION: The cultural elements are derived directly from the "What Drives You" section, which outlines the mindset and approach Bose is seeking.
ASSUMPTION: These challenges are inferred from the role responsibilities and common dynamics in channel marketing positions, particularly the need to influence without direct authority when working with external partners.
This Reseller Marketing Manager role differs from other marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry role delineations in consumer electronics marketing.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in reseller marketing roles.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity:
For ATS optimization, ensure your resume includes terms like "reseller marketing," "trade marketing," "data-driven marketing strategy," "retail partnerships," and "marketing performance analytics."