UI/UX Developer (HubSpot CMS) - PH

🚀 Job Overview

As a UI/UX Developer specializing in HubSpot CMS, you'll create engaging digital experiences for Australia's largest property investment company. This role combines creative design with technical development, focusing on implementing responsive websites, landing pages, and email templates that enhance the user experience and drive conversions throughout the marketing and sales funnel.

ASSUMPTION: Based on the job description, this role sits at the intersection of design and development within the marketing department, serving as a key technical resource for digital marketing initiatives.

📋 Key Responsibilities

• ✅ Design and develop responsive, conversion-optimized landing pages, websites, and email templates within HubSpot CMS
• ✅ Customize themes and modules using HubL, HTML, CSS, and JavaScript
• ✅ Implement interactive UI elements to improve user experience
• ✅ Optimize website speed, accessibility, and overall performance
• ✅ Develop custom HubSpot templates, modules, and themes
• ✅ Ensure seamless integration of HubSpot pages with CRM workflows and lead capture forms
• ✅ Collaborate with marketing teams to conduct A/B tests and improve conversion rates
• ✅ Maintain consistency in branding and design across all HubSpot assets
• ✅ Work closely with marketing and sales teams to align website and campaign assets with business goals
• ✅ Analyze user behavior, heatmaps, and session recordings to identify UX improvements
• ✅ Stay updated on HubSpot CMS updates, best practices, and current UI/UX trends
• ✅ Troubleshoot website bugs, performance issues, and integration challenges

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 5 years of experience in UI/UX development, with strong emphasis on HubSpot CMS, HubL, and custom module development

Skills:

• Proficiency in HubSpot CMS, HubL, and custom module development
• Experience with JavaScript frameworks (e.g., React, Vue) or back-end integrations
• Familiarity with the HubSpot API and custom integrations
• Experience with email template coding using HubSpot Email Drag-and-Drop Editor or MJML
• Proficiency in HTML, CSS (SCSS/Tailwind), and JavaScript (jQuery; React is a plus)
• Ability to design intuitive, user-friendly, mobile-responsive interfaces
• Experience with wireframing and design tools such as Figma, Adobe XD, or Sketch
• Understanding of conversion rate optimization (CRO), A/B testing, and user behavior analytics
• Familiarity with SEO best practices for website performance

ASSUMPTION: While no formal education requirements are mentioned, the technical nature and seniority level of this role would typically require at least a bachelor's degree in web development, design, or a related field, or equivalent practical experience.

💰 Compensation & Benefits

Salary Range: 80,000 - 100,000 PHP per month (based on experience)

Benefits:

• Full-time remote work
• Day shift, Sydney Australian Time zone
• 28 days of paid leave per year
• Annual performance bonus
• Health Maintenance Organization (HMO) coverage

Industry Comparison: This salary range (approximately 1,450-1,800 USD monthly) is competitive for a senior-level UI/UX Developer position based in the Philippines working for an Australian company.

ASSUMPTION: The salary is presented in Philippine Peso (PHP) as the position appears to be targeting candidates based in the Philippines who will work remotely for the Australian company.

🔍 Company Context

Industry Position: Freedom Property Investors is described as "the largest and number one property investment company in Australia," with offices in Sydney and Melbourne CBDs.

Company Size: Over 300 full-time staff across Australia.

Company Stage: Established and growing company with 25+ years of combined leadership experience, serving over 10,000 members.

Recognition: Awarded the 3rd fastest-growing business in Australia across all industries according to the Australian Financial Review.

Reputation: 1,800+ positive Google reviews with a 4.8-star rating.

ASSUMPTION: Based on the description as "the largest" property investment company with 300+ staff, this appears to be a well-established, mature company in a growth phase rather than a startup.

📊 Role Analysis

Career Level: Senior-level position (based on the 5+ years of experience requirement)

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Not explicitly stated, but the company's growth trajectory suggests potential for advancement

ASSUMPTION: Given the specialized nature of the role and seniority level, this position likely reports to a Director of Marketing, Digital Marketing Manager, or similar leadership role, and may involve collaboration with cross-functional teams.

🌍 Location & Work Environment

Office Type: Full-time remote

Geographic Context: While the company is based in Australia (Sydney/Melbourne), this position appears to be targeting candidates in the Philippines (indicated by the "-PH" in the job title and salary in PHP).

Work Schedule: Day shift, aligned with Sydney, Australian time zone

Regional Considerations: Working in Australian time zone will require Philippines-based employees to adjust their working hours to accommodate the time difference (typically 2-3 hours ahead of the Philippines).

ASSUMPTION: The position is designed as a remote role specifically targeting Filipino talent, likely as part of a distributed team strategy to leverage tech talent in the Philippines while maintaining alignment with Australian business hours.

💼 Interview & Application Insights

Typical Process: For UI/UX Developer roles specializing in HubSpot, the interview process typically includes:

1. Initial screening call/interview
2. Technical assessment or portfolio review of previous HubSpot CMS work
3. Design/development challenge related to HubSpot implementation
4. Cultural fit interview with team members
5. Final interview with hiring manager or leadership

Key Assessment Areas:

• HubSpot CMS technical proficiency and practical experience
• UI/UX design capabilities and understanding of conversion principles
• Front-end development skills (HTML, CSS, JavaScript)
• Problem-solving approach to technical challenges
• Communication skills and ability to collaborate with marketing teams

Application Tips:

• Highlight specific HubSpot CMS projects and custom implementations
• Showcase before/after examples of UI improvements that led to conversion increases
• Emphasize experience with email template development specifically
• Include metrics that demonstrate the impact of your design/development work
• Prepare a portfolio that demonstrates HubSpot-specific capabilities

ATS Keywords: HubSpot CMS, HubL, Custom Modules, CMS Hub, Email Template Development, MJML, Responsive Design, React, API Integration, CRO, Mobile-Responsive, Conversion Optimization, Web Performance, Marketing Automation

ASSUMPTION: These insights are based on standard industry practices for HubSpot specialist roles and may vary based on the company's specific hiring processes.

🛠️ Tools & Technologies

• CMS Platform: HubSpot CMS Hub
• Languages: HubL, HTML, CSS (SCSS/Tailwind), JavaScript
• Frameworks: jQuery, React, Vue
• Email Development: HubSpot Email Drag-and-Drop Editor, MJML
• Design Tools: Figma, Adobe XD, Sketch
• Integration: HubSpot API, CRM data syncing
• Technical Environment: Windows 11 or MacOS 13+, 8GB RAM minimum, 256GB Storage minimum, Dual Core CPU minimum
• Communication Hardware: HD Webcam (720p), Noise-cancelling headset (preferred)
• Internet Requirements: 50 Mbps minimum

ASSUMPTION: While some tools are explicitly mentioned, others like analytics tools (Google Analytics, Hotjar, etc.) would likely be part of the role's toolkit based on the responsibilities related to user behavior analysis and conversion optimization.

👔 Cultural Fit Considerations

Company Values: The company emphasizes helping Australians achieve financial freedom through property investment, with a strong focus on customer service (evidenced by their high Google ratings).

Work Style: The job posting suggests a collaborative environment with cross-functional teamwork between marketing, sales, and development teams.

Self-Assessment Questions:

• Are you comfortable working remotely while maintaining alignment with an Australian time zone?
• Do you thrive in a results-oriented environment focused on conversion metrics and user experience?
• Can you effectively balance creative design with technical implementation?
• Are you passionate about continuous learning to keep up with HubSpot's evolving platform?
• Do you enjoy translating marketing objectives into technical solutions?

ASSUMPTION: Based on the company's description and the dynamic nature of the role, the culture likely values innovation, customer focus, and measurable results while maintaining a collaborative approach across departments.

⚠️ Potential Challenges

• Working in Australian time zone may require adjusted working hours for Philippines-based employees
• The role combines multiple disciplines (UI design, UX strategy, and technical development), requiring breadth of skills
• HubSpot expertise is very specific and requires staying current with platform updates and changes
• Balancing creative design with technical constraints of the HubSpot CMS platform
• Remote work requires strong self-management and communication skills
• Meeting conversion goals and performance metrics may create deadline pressure

ASSUMPTION: These potential challenges are inferred based on the nature of the role, technical requirements, and remote work arrangement across time zones.

📈 Similar Roles Comparison

This HubSpot CMS UI/UX Developer role differs from similar positions in these ways:

• vs. General UI/UX Designer: Requires specific HubSpot CMS technical expertise beyond general design principles
• vs. Front-End Developer: More emphasis on design thinking and user experience strategy in addition to coding skills
• vs. CMS Developer: Specifically focused on HubSpot's ecosystem rather than WordPress or other platforms
• vs. Marketing Automation Specialist: More technical development focus rather than campaign management
• vs. Email Developer: Broader scope including website development, not just email templates

ASSUMPTION: This comparison is based on standard industry role definitions and how this specific position combines elements across traditional boundaries.

📝 Sample Projects

• Designing and implementing a conversion-optimized property investment landing page template in HubSpot with custom form integration
• Creating a responsive email template system for property investment newsletters with dynamic content based on user segments
• Developing custom HubSpot modules to showcase property listings with interactive filtering capabilities
• Implementing A/B testing for call-to-action designs to improve lead generation rates
• Optimizing website loading performance through image compression and code refactoring
• Creating a seamless user journey from marketing email to landing page to form submission with consistent styling and tracking

ASSUMPTION: These sample projects are derived from the listed responsibilities and aligned with the company's focus on property investment marketing.

❓ Key Questions to Ask During Interview

1. Can you describe the current state of the company's HubSpot implementation and what specific improvements you're looking to make?
2. How does the UI/UX development team collaborate with content creators and marketing strategists in your workflow?
3. What metrics do you use to evaluate the success of website and landing page designs?
4. How do you balance brand consistency with the need for continuous optimization and testing?
5. What are the biggest technical challenges you're currently facing with your HubSpot implementation?
6. What opportunities exist for professional development and staying current with HubSpot's evolving platform?

ASSUMPTION: These questions are suggested based on typical concerns for this type of specialist role and would help candidates assess both technical fit and team dynamics.