Partnership Marketing Manager

📌 Core Information

📌 Essential Job Details

🚀 Job Overview

The Partnership Marketing Manager role is responsible for managing and growing the corporate partnership portfolio for the New Orleans Saints and New Orleans Pelicans. This position requires a consultative approach to relationship building, execution, and overall partnership management to drive revenue through partnership renewals and expansions. The successful candidate will serve as a leader on the corporate partnerships team, contributing to the development and implementation of integrated marketing campaigns and strategic plans for current and new partners.

📋 Key Responsibilities

• Explore and understand each partner's business and industry, and the goals and objectives for their partnership with the Pelicans and Saints
• Responsible for renewing and upselling their entire book of business, providing weekly pipeline updates to senior leadership
• Serve as a leader on the corporate partnership team with a minimum of one full-time direct report
• Develop partnership campaigns that have an integrated marketing approach and consistently provide the brand with new marketing opportunities to help their business and generate incremental revenue for the teams
• Responsible for developing personal and business relationships with all levels of partner contacts (i.e., day-to-day contacts, Sr. Management, C-level executives, owners, etc.) and manage partnership communications, including regular outreach, calls, meetings, and presentations
• Take the lead in developing and managing a strategic plan for all renewal accounts
• Manage various projects or disciplines within the Corporate Partnerships department that will positively impact the entire team and their strategy for current and new partners, such as community relations projects, social media strategies, maximizing PR efforts, etc.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Minimum 4-6 years of professional experience in professional sports, brand or agency work, management experience preferred

Skills: Client management, partnership activation, brand strategy, sales, creative marketing, problem-solving, flexible work schedule to accommodate special events

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Medical, dental, and vision insurance options, 401(k) with employer contributions, paid parental leave, PTO and paid holidays, wellness program

Industry Comparison: Based on industry data, the salary range for a Partnership Marketing Manager in the sports industry in Metairie, Louisiana is typically between $60,000 to $80,000 per year, depending on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry Position: The New Orleans Saints and New Orleans Pelicans are major professional sports franchises in the NFL and NBA, respectively, with a strong presence and reputation in the Gulf Coast region.

Company Size: As major professional sports teams, the Saints and Pelicans likely have a sizable workforce and operate at a substantial scale.

Company Stage: The New Orleans Saints and Pelicans are well-established, mature organizations, with a focus on growth and expansion within their respective leagues and the local community.

📊 Role Analysis

Career Level: Mid-level, with the potential for growth and advancement within the corporate partnerships team.

Reporting Structure: The Partnership Marketing Manager will report to a senior leader within the Corporate Partnerships department and may have at least one direct report.

Team Size/Composition: The Corporate Partnerships department is likely a sizable team, with specialists focused on different aspects of partnership management and activation.

Growth Opportunities: The Partnership Marketing Manager role provides opportunities for professional development, including managing a team, contributing to strategic initiatives, and potentially advancing to a more senior partnership management or leadership position.

🌍 Location & Work Environment

Office Type: Based on the nature of the sports industry, this role is likely based in a hybrid or in-office work environment, with some flexibility to accommodate special events and client meetings.

Geographic Context: Metairie, Louisiana is a suburb of New Orleans, a vibrant and culturally rich city that serves as the home base for the New Orleans Saints and Pelicans franchises.

Work Schedule: This role may require a flexible work schedule, including evenings, weekends, and holidays, to accommodate special events, client meetings, and other partnership-related activities.

Regional Considerations: New Orleans is known for its unique cultural heritage, exciting sports scene, and passionate fan base, which may be attractive to applicants seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process: The interview process for this role may involve an initial phone screen, followed by one or more in-person interviews with the hiring manager, team members, and potentially senior leadership. The employer may also request a portfolio or project presentation to assess the candidate's skills and experience.

Key Assessment Areas: Employers will likely evaluate the candidate's understanding of the sports industry and partnership management, their ability to build and maintain relationships, their strategic marketing and revenue-generating skills, and their leadership potential.

Application Tips: Applicants should highlight their relevant experience in client management, partnership activation, brand strategy, and sales, as well as their passion for the sports industry and a proven track record of success in a fast-paced, deadline-driven environment.

ATS Keywords: Partnership management, client relations, brand strategy, sports marketing, revenue generation, team leadership, project management

🛠️ Tools & Technologies

The Partnership Marketing Manager may be expected to have experience with various partnership management and activation tools, such as CRM software, marketing automation platforms, event planning and logistics software, and data analysis/reporting tools.

👔 Cultural Fit Considerations

Company Values: Based on the job description, the New Orleans Saints and Pelicans appear to value community engagement, diversity and inclusion, excellence, and a people-first approach.

Work Style: The role requires a collaborative, driven, and creative individual who thrives in a fast-paced, deadline-oriented environment and is passionate about the sports industry.

Self-Assessment: Applicants should consider whether they are energized by the prospect of working for a high-profile sports organization, enjoy developing strategic partnerships, and are comfortable with the demands of a dynamic, event-driven work schedule.

⚠️ Potential Challenges

The Partnership Marketing Manager role may involve managing a large portfolio of partnerships, coordinating complex marketing campaigns and event activations, and navigating the demands of a high-profile sports franchise. Successful candidates will need to be adept at multitasking, prioritizing, and delivering results in a timely manner.

📈 Similar Roles Comparison

Similar roles in the sports industry may include Partnership Manager, Account Executive, or Corporate Partnerships Coordinator, with varying levels of responsibility and seniority. The Partnership Marketing Manager role combines elements of partnership management, marketing strategy, and team leadership, making it a mid-level position with growth potential.

📝 Sample Projects

The Partnership Marketing Manager may be responsible for developing and executing integrated marketing campaigns for key partners, managing the renewal and upsell process for their portfolio, leading the strategic planning for partnership renewals, and spearheading special projects or initiatives to enhance the overall partnership program.

❓ Key Questions to Ask During Interview

• Can you provide an overview of the current corporate partnership portfolio and the key focus areas for growth and development?
• What are the primary marketing and activation channels utilized to engage with partners, and how is the success of these efforts measured?
• Can you describe the team structure and how the Partnership Marketing Manager role collaborates with other functional areas, such as Sales, Events, and Community Relations?
• What are some of the unique challenges faced by the Corporate Partnerships department, and how does the team work to overcome them?
• Can you share examples of successful partnership campaigns or activations that have driven tangible business results for the teams and their partners?
• What professional development opportunities are available for the Partnership Marketing Manager to grow their skills and advance their career within the organization?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To pursue this opportunity effectively, applicants should:

• Carefully review the job description and required qualifications to ensure they meet the employer's criteria.
• Tailor their resume and cover letter to highlight their relevant experience in partnership management, marketing, and sales within the sports industry.
• Research the New Orleans Saints and Pelicans organizations, their market position, and the local business community to demonstrate their understanding of the role and the company.
• Prepare thoughtful questions to ask during the interview process that showcase their strategic thinking and interest in the position.
• Be prepared to discuss their leadership experience, ability to manage and mentor a team, and their creative problem-solving skills.
• Follow up promptly after the interview and maintain clear communication with the hiring team throughout the application process.