🔹 Job Title: Growth Marketing Manager
🔹 Company: brightwheel
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
brightwheel is looking for a data-driven Growth Marketing Manager to develop and execute strategies that fuel customer acquisition and optimize the sales funnel. As the dedicated growth marketer on the team, you'll work closely with the Core SaaS sales team to lead experiments that increase conversion rates and drive business impact through the entire customer journey.
ASSUMPTION: Based on the listing describing this as the "sole marketer focused on growth," this appears to be a specialized role within a broader marketing department rather than an entire growth team position.
Education: Not specified
Experience:
Skills:
Salary Range: $98,000 - $150,000 per year
Benefits:
Industry Comparison: This compensation range is competitive for a Growth Marketing Manager role in the SaaS/EdTech industry, especially considering the fully remote nature and comprehensive benefits package.
Industry Position: brightwheel is described as "the most loved technology brand in early education," trusted by tens of thousands of providers and millions of educators and families. They operate in the early childhood education technology sector, which is a $175 billion industry.
Company Size: Not specified directly, but appears to be a growth-stage technology company.
Company Stage: Growth-stage startup with notable investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, and Notable Capital.
ASSUMPTION: Based on the investor profile and the description of being trusted by "tens of thousands of providers," brightwheel appears to be a well-established growth-stage startup rather than an early-stage company.
Career Level: Mid to Senior level, given the requirement of 4-5 years of marketing experience with 2+ years in growth marketing specifically.
Reporting Structure: Not explicitly stated
Team Size/Composition: The listing indicates this person will be "the sole marketer focused on growth at the company," suggesting they will be working within a larger marketing department but owning the growth marketing function.
Growth Opportunities: Potential to build and expand the growth marketing function as the company continues to scale.
ASSUMPTION: Given this is described as the sole growth marketing position, there's likely opportunity to establish processes, build frameworks, and potentially grow into a leadership role overseeing a future growth team as the company expands.
Office Type: Fully remote
Geographic Context: The job listing specifies the company has "employees across every time zone in the US," indicating this is a US-based remote position rather than global.
Work Schedule: Not specified, though flexibility is implied with the remote work arrangement.
Regional Considerations: As a fully remote position across US time zones, candidates should be prepared for potential collaboration across different time zones.
ASSUMPTION: Given the fully remote nature and the mention of US time zones, this position is likely limited to US-based candidates, though this isn't explicitly stated.
Typical Process: For SaaS growth marketing roles, the interview process typically includes initial screening, skills assessment (possibly analyzing growth metrics or developing a sample strategy), panel interviews with cross-functional stakeholders (especially Sales), and final executive rounds.
Key Assessment Areas: Candidates will likely be evaluated on their analytical abilities, track record of measurable growth results, familiarity with the marketing tech stack, and ability to collaborate with sales teams.
Application Tips: Emphasize specific growth metrics and conversion improvements you've achieved in previous roles. Highlight experience with funnel optimization and your familiarity with the mentioned tech stack.
ATS Keywords: growth marketing, conversion optimization, A/B testing, SaaS marketing, funnel optimization, Salesforce, HubSpot, Chili Piper, Google Analytics, customer acquisition, B2B marketing, marketing automation
ASSUMPTION: These insights are based on standard industry practices for growth marketing roles at technology companies, not on company-specific information.
ASSUMPTION: The job listing specifically mentions these tools. Familiarity with common growth marketing tools like Optimizely, VWO, or similar testing platforms would likely be valuable though not explicitly mentioned.
Company Values: The company mentions "Leadership Principles" but doesn't detail them specifically. The listing emphasizes being passionate, talented, and customer-focused.
Work Style: Based on the listing, brightwheel values data-driven decision making, experimentation, and cross-functional collaboration, particularly with Sales teams.
Self-Assessment: Candidates should consider:
ASSUMPTION: The cultural elements are inferred from the company and role descriptions. The emphasis on early education's importance suggests the company values social impact, while the mention of being "the most loved technology brand" suggests customer satisfaction is a priority.
As the sole growth marketer, this role may involve:
ASSUMPTION: These potential challenges are inferred from the description of being the sole growth marketer and the breadth of responsibilities outlined.
This Growth Marketing Manager role appears more focused on conversion rate optimization and sales funnel performance than some growth marketing positions that include paid acquisition or top-of-funnel strategies. The emphasis on working with the sales team suggests this is more conversion-focused than brand or awareness-oriented. Unlike growth product managers who focus on product-led growth, this role is centered on marketing-led acquisition and conversion.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
ASSUMPTION: These questions are suggested based on typical growth marketing roles and may need to be adapted for the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.