Regional Marketing Senior Manager - DACH & Southern Europe

Regional Marketing Senior Manager - DACH & Southern Europe ## 📌 Core Information 🔹 **Job Title:** Regional Marketing Senior Manager - DACH & Southern Europe 🔹 **Company:** EcoVadis 🔹 **Location:** Berlin, Germany 🔹 **Job Type:** Full-time 🔹 **Category:** 📍 Field Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview As the Regional Marketing Senior Manager for DACH (Germany, Austria, and Switzerland) and Southern Europe (France, Italy, Spain), you will drive regional marketing strategy and execution to fuel EcoVadis' global expansion. In this high-impact role, you'll leverage your expertise in B2B SaaS marketing to build brand awareness, generate pipeline, and deliver measurable growth across these key markets. **ASSUMPTION:** The location is specified as Berlin, Germany, indicating this will likely be the base for this regional marketing role, with responsibility for the broader DACH and Southern Europe territories. --- ### 📋 Key Responsibilities ✅ Build and implement a comprehensive regional marketing strategy for DACH and Southern Europe, utilizing all available channels to drive customer acquisition and pipeline growth ✅ Collaborate closely with sales leadership and central marketing teams to align on regional priorities and develop multi-channel marketing programs ✅ Monitor and report on the performance of regional marketing initiatives, adjusting plans as needed and proposing innovative approaches for revenue growth ✅ Stay abreast of the regional market, customer landscape, industry regulations, competition, and trends to adapt marketing strategies and identify new opportunities, particularly in the DACH region ✅ Manage and mentor a team of Regional Marketing Associates dedicated to Southern Europe to execute regional marketing plans, programs, events, and hit revenue targets ✅ Plan and execute impactful marketing programs and events (e.g., trade shows, conferences, industry meetings, roundtables) for the DACH region ✅ Manage regional marketing budgets to ensure efficient resource allocation and maximize return on investment ✅ Serve as the voice of the customer and region, providing guidance on product roadmap, messaging, and positioning to the solutions marketing team ✅ Develop and maintain strong relationships with key stakeholders, including regional sales leadership, partners, and customers **ASSUMPTION:** The role will involve a mix of strategic planning, cross-functional collaboration, team management, and hands-on execution of marketing initiatives across the DACH and Southern Europe regions. --- ### 🎯 Required Qualifications **Education:** Bachelor's or Master's degree in marketing or communication **Experience:** 7+ years of experience in regional marketing for B2B SaaS, SMB, or marketplace solutions, with 3+ years of team management experience **Skills:** Proven track record in data-driven marketing, KPI monitoring, and ROI measurement; strong project management and attention to detail; exceptional verbal and written communication skills in German and English (French, Spanish, or Italian is a bonus); experience with marketing automation tools, CRM, social media, and MS/Google Office suite; familiarity with procurement, sustainability, or compliance-related solutions is a plus **ASSUMPTION:** The role requires a well-rounded marketing professional with a mix of strategic, operational, and people management skills, as well as deep regional expertise in the DACH and Southern Europe markets. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Flexible work hours, wellness allowance, mental health support, referral bonus, learning and development opportunities, sustainability events, hybrid work options, health coverage, pension scheme, internet/electricity allowance, subsidized travel, and more **ASSUMPTION:** Based on the company's strong focus on employee well-being and work-life balance, as well as the seniority of the role, the compensation is likely competitive within the German and European markets for similar regional marketing positions. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** EcoVadis is the leading provider of business sustainability ratings, helping companies worldwide improve their environmental, social, and ethical practices. **Company Size:** Not specified, but as a global leader in its field, EcoVadis is likely a sizable, well-established organization. **Company Stage:** Growth stage, as the company is focused on global expansion and needs experienced regional marketing leadership to fuel this growth. **ASSUMPTION:** EcoVadis is a well-funded, rapidly growing sustainability technology company with a strong market position and global reach. --- ### 📊 Role Analysis **Career Level:** Senior **Reporting Structure:** The Regional Marketing Senior Manager will likely report to the regional or global marketing leadership team and work closely with sales leadership in the DACH and Southern Europe regions. **Team Size/Composition:** The role includes managing a small team of Regional Marketing Associates dedicated to the Southern Europe markets. **Growth Opportunities:** Successful performance in this role could lead to further advancement within the regional or global marketing organization, as well as opportunities to take on broader responsibilities. **ASSUMPTION:** This is a senior-level position with significant scope for impact, team leadership, and professional growth within a fast-paced, global organization. --- ### 🌍 Location & Work Environment **Office Type:** Hybrid work, with the option to work remotely from Germany or in the Berlin office. **Geographic Context:** Berlin is a major European technology and startup hub, with a dynamic, diverse, and highly skilled talent pool. **Work Schedule:** Flexible work hours, with the ability to balance office presence and remote work. **Regional Considerations:** The DACH and Southern Europe regions have unique cultural, regulatory, and market dynamics that will require the Regional Marketing Senior Manager to adapt their strategies accordingly. **ASSUMPTION:** EcoVadis offers a modern, flexible work environment that empowers employees to thrive, while also requiring strong regional expertise and cross-cultural communication skills. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process may include an initial phone/video screening, followed by in-person or remote interviews with the hiring manager, team members, and potentially executives. Expect to be evaluated on your strategic marketing expertise, regional knowledge, team leadership skills, and cultural fit. **Key Assessment Areas:** Interviewers will likely focus on your ability to develop and execute impactful regional marketing plans, your understanding of the DACH and Southern Europe markets, your track record in driving measurable growth, and your leadership and collaboration skills. **Application Tips:** Highlight your regional marketing experience, especially in the DACH and Southern Europe markets, and demonstrate your passion for sustainability and EcoVadis' mission. Emphasize your data-driven approach, ability to innovate, and experience in managing high-performing teams. **ATS Keywords:** regional marketing, B2B SaaS, DACH, Southern Europe, marketing strategy, marketing programs, team management, data-driven, KPIs, ROI, sustainability, compliance **ASSUMPTION:** The interview process will be comprehensive, focused on assessing the candidate's fit for the regional marketing leadership role and their ability to drive growth in the DACH and Southern Europe markets. --- ### 🛠️ Tools & Technologies Marketing automation tools (e.g., Salesforce, HubSpot), CRM systems, social media platforms, Microsoft Office/Google Suite **ASSUMPTION:** The role will require proficiency in common marketing and sales technology tools, with the potential for exposure to industry-specific platforms related to sustainability, compliance, or procurement. --- ### 👔 Cultural Fit Considerations **Company Values:** EcoVadis is committed to guiding companies towards a sustainable future, with a focus on environmental, social, and ethical practices. The company values include making an impact, working collaboratively, and continuously learning and growing. **Work Style:** The organization likely fosters a dynamic, fast-paced, and innovative work environment, with a strong emphasis on data-driven decision-making and cross-functional collaboration. **Self-Assessment:** Candidates should consider whether they thrive in a high-growth, global context, enjoy tackling complex regional marketing challenges, and are passionate about driving sustainable business practices. **ASSUMPTION:** EcoVadis has a progressive, mission-driven culture that values initiative, adaptability, and a collaborative spirit. --- ### ⚠️ Potential Challenges The Regional Marketing Senior Manager role may involve managing a wide scope of responsibilities across multiple regions, requiring exceptional prioritization and project management skills. Additionally, navigating the cultural and regulatory nuances of the DACH and Southern Europe markets may present unique challenges that will need to be addressed. **ASSUMPTION:** While this is a senior-level position, the broad geographic and functional scope may require the candidate to juggle multiple priorities and adapt their strategies to different regional contexts. --- ### 📈 Similar Roles Comparison This Regional Marketing Senior Manager role is similar to other senior-level regional or country marketing manager positions in the B2B SaaS industry, with a focus on driving growth, building brand awareness, and aligning marketing and sales efforts. However, the added sustainability component and the need to navigate multiple European markets sets this role apart from more standard regional marketing positions. **ASSUMPTION:** The unique combination of regional expertise, sustainability focus, and global scale makes this role a strategic and high-impact position within the EcoVadis organization. --- ### 📝 Sample Projects - Develop a comprehensive regional marketing strategy for DACH and Southern Europe, including a multi-channel plan to drive customer acquisition and pipeline growth - Collaborate with sales leadership and central marketing teams to align on regional priorities and design integrated marketing campaigns - Analyze regional marketing performance data, identify areas for improvement, and implement innovative tactics to boost revenue - Plan and execute impactful marketing events, such as industry conferences, roundtables, and customer workshops, to strengthen EcoVadis' brand and thought leadership - Mentor and manage a team of Regional Marketing Associates to ensure effective execution of regional marketing initiatives **ASSUMPTION:** The role will involve a mix of strategic planning, cross-functional collaboration, and hands-on marketing program management to achieve regional growth and brand expansion goals. --- ### ❓ Key Questions to Ask During Interview 1. Can you provide more details about the current marketing team structure and how this regional role fits within the broader global marketing organization? 2. What are the key short-term and long-term priorities for the DACH and Southern Europe regions that this role will be responsible for driving? 3. How does EcoVadis measure the success and impact of its regional marketing efforts, and what will be the primary KPIs for this position? 4. Can you share more about the company's commitment to sustainability and how that translates into the daily work of the marketing team? 5. What are the biggest marketing challenges you foresee in these regions, and how will the successful candidate be expected to navigate them? 6. What does the typical career progression look like for high-performing regional marketing leaders at EcoVadis? **ASSUMPTION:** These questions aim to help the candidate better understand the scope of the role, the company's priorities and culture, and the potential for professional growth and development. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To optimize your application for this opportunity, be sure to: - Highlight your regional marketing expertise, especially in the DACH and Southern Europe markets - Demonstrate your ability to drive measurable growth and impact through data-driven strategies - Emphasize your experience in leading and mentoring high-performing marketing teams - Convey your passion for sustainability and EcoVadis' mission to guide companies towards a sustainable future - Tailor your resume and cover letter to address the specific qualifications and responsibilities outlined in the job description - Ensure your application includes relevant keywords (e.g., regional marketing, B2B SaaS, DACH, Southern Europe, marketing strategy, team management, data-driven, sustainability) to pass any applicant tracking systems Good luck with your application!