🔹 Job Title: Regional Marketing Manager – Open Books (Maternity Cover Vacancy)
🔹 Company: Informa Group Plc (Taylor & Francis Group)
🔹 Location: Milton Keynes, United Kingdom
🔹 Job Type: Full-time (Maternity Cover)
🔹 Category: 📍 Field Marketing
This is a maternity cover role for a Regional Marketing Manager focused on Open Books at Taylor & Francis, a prestigious academic publishing company within the Informa Group. You'll be responsible for developing and implementing strategic marketing campaigns to grow the Open Books program across the EMENA (Europe, Middle East, North Africa) region, with emphasis on increasing revenue, market share, and building the institutional deal pipeline. The role requires collaboration across global teams to promote Taylor & Francis as a leader in Open Books publishing.
Education: Not specified
Experience: Not explicitly specified, but implies experience in marketing strategy with focus on academic or publishing sectors
Skills:
ASSUMPTION: While not explicitly stated, this appears to be a mid to senior-level role based on the strategic responsibilities, budget management requirements, and salary level offered.
Salary Range: £52,209 per annum + 10% bonus
Benefits:
Industry Comparison: This compensation package is competitive for marketing management roles in the UK publishing industry, with the base salary being above the national average for similar positions in the academic publishing sector.
Industry Position: Informa is a leading academic publishing, business intelligence, knowledge, and events business. Taylor & Francis Group, as part of Informa, is a major global publisher of high-quality, peer-reviewed books and journals. Informa is listed on the London Stock Exchange and is a member of the FTSE 100, indicating it is among the 100 companies with the highest market capitalization on the London Stock Exchange.
Company Size: Large enterprise
Company Stage: Established industry leader
Career Level: Mid to Senior level
Reporting Structure: Reports to Senior Marketing Manager and Regional Marketing Director
Team Size/Composition: Not specified
Growth Opportunities: Experience in this strategic marketing role at a global publishing leader offers potential career progression in marketing leadership within academic publishing or broader knowledge industries
ASSUMPTION: Reporting structure is inferred from the description mentioning "working alongside the Senior Marketing Manager and Regional Marketing Director." Actual reporting lines may vary.
Office Type: Hybrid - balanced working model with time split between office and home
Geographic Context: Milton Park, Abingdon-on-Thames office serves as the hub. Milton Keynes is a large town about 50 miles northwest of London with good transportation links and a lower cost of living compared to London.
Work Schedule: Full-time with flexible working options
Regional Considerations: The role focuses on the EMENA region, requiring cultural sensitivity and awareness of academic publishing markets across Europe, Middle East, and North Africa
Typical Process: Applications close on January 19, 2025, but candidates are shortlisted on a rolling basis with interviews happening alongside advertising. Early application is encouraged.
Key Assessment Areas: Strategic marketing expertise, knowledge of academic publishing, data analysis capabilities, collaborative skills, and experience with multi-channel marketing campaigns.
Application Tips: Highlight experience with data-driven marketing strategies, regional marketing campaigns, and work in publishing or academic contexts. Demonstrate understanding of Open Access models in academic publishing.
ATS Keywords: Open Books, academic publishing, regional marketing, EMENA, marketing strategy, multi-channel campaigns, ROI measurement, library marketing, author marketing, campaign management
ASSUMPTION: These insights are based on industry standards for publishing marketing roles and information provided in the job listing.
While specific tools aren't mentioned, the following are likely relevant to this role:
ASSUMPTION: These tools represent industry-standard marketing technologies likely used for this type of role but aren't explicitly mentioned in the job description.
Company Values: Taylor & Francis focuses on fostering human progress through knowledge, encouraging diverse ideas and voices, robust debate, and maintaining exacting quality standards. The company promotes inclusivity, work-life balance, and personal development.
Work Style: Collaborative yet independent, with emphasis on data-informed decision making, adaptability, and initiative. The matrix environment suggests cross-functional collaboration is essential.
Self-Assessment: Candidates should consider:
This role may present several challenges:
ASSUMPTION: These challenges are inferred based on the nature of the role, organization structure, and regional responsibilities described.
This role differs from typical marketing manager positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in and outside of academic publishing.
Based on the job responsibilities, projects in this role might include:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in academic publishing marketing.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
Interested candidates should: