s

Regional Marketing Manager

stratasys
Full-time
On-site
Nottingham, United Kingdom
๐Ÿ“ Field Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Regional Marketing Manager

๐Ÿ”น Company: Stratasys

๐Ÿ”น Location: Nottingham, United Kingdom

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿ“ Field Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the Regional Marketing Manager for the UK at Stratasys, you will drive demand generation in your territory by executing targeted marketing campaigns and delivering high-quality leads to the sales team. You'll work closely with local territory managers, channel partners, and vertical business managers to achieve marketing KPIs that directly impact business growth in the 3D printing solutions sector.

ASSUMPTION: The role is full-time based on the comprehensive responsibilities and benefits package, although this wasn't explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Achieve annual KPIs focused on generating demand and delivering high-quality leads to sales/channel teams
  • โœ… Create, expand, and accelerate sales opportunities through regional and account-focused marketing activities
  • โœ… Support Channel Marketing activities with Stratasys partners
  • โœ… Plan and execute events in your territory
  • โœ… Oversee campaign execution on Paid Social Media and Google Paid Search via a digital agency
  • โœ… Create and execute local campaigns using various online and offline tactics (webinars, email marketing, seminars, open days)
  • โœ… Own and manage regional marketing budget, track expenses, and report on ROI
  • โœ… Oversee local PR by sourcing suitable customers for case studies and referrals
  • โœ… Update the local Stratasys UK website with new content
  • โœ… Ensure all leads in your territory are handled according to defined processes

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 5+ years of related marketing experience (field marketing advantage)

Skills:

  • Marketing campaign planning, prioritizing, and implementation
  • Experience in large B2B enterprise with matrix management structure
  • Strong written and oral communication skills in English
  • Highly organized with multi-project management abilities
  • Entrepreneurial mindset suitable for rapidly changing environments
  • Creative, innovative thinking
  • Metric-driven approach with ability to analyze marketing data
  • Attention to detail and high work standards
  • Experience working with multi-national team members in remote/virtual environments
  • Valid UK driver's license

ASSUMPTION: While specific education requirements aren't mentioned, the role likely requires a bachelor's degree in marketing or related field based on the seniority level and typical requirements for similar positions in marketing management.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Competitive compensation package
  • International working environment
  • All necessary equipment
  • Home office contract / flexible work location
  • Work environment valuing trust, respect, and growth

Industry Comparison: Not specified

ASSUMPTION: For a Regional Marketing Manager role in the UK tech sector, the compensation package is likely competitive with similar positions in the industry, which typically range from ยฃ45,000-ยฃ65,000 depending on experience and specific responsibilities.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Stratasys is the largest 3D printing solutions company in the world, with over 25 years of experience in 3D printing innovation.

Company Size: Enterprise-level company serving over 20,000 enterprises worldwide.

Company Stage: Established industry leader in 3D printing technology.

ASSUMPTION: Based on the company's global reach and 25+ year history, Stratasys appears to be a mature, established enterprise rather than a growth-stage company, although specific employee numbers were not provided.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Not explicitly stated, but likely reports to a Head of Marketing or Regional Director

Team Size/Composition: Not specified

Growth Opportunities: Potential advancement within the global marketing organization

ASSUMPTION: The career level is inferred from the 5+ years experience requirement and the strategic nature of the responsibilities. The reporting structure isn't explicitly stated but likely follows standard regional marketing organizational structures.


๐ŸŒ Location & Work Environment

Office Type: Hybrid/flexible (home office contract with flexible work location mentioned)

Geographic Context: Nottingham is a major city in the East Midlands of England with good transportation links and a reasonable cost of living compared to London.

Work Schedule: Standard full-time with occasional travel (3-4 days per month on average)

Regional Considerations: Role requires travel across the UK and occasionally internationally. Valid UK working permission is required.

ASSUMPTION: While the listing mentions flexibility and home office options, some in-person presence is likely expected given the regional nature of the role and the requirement for occasional travel.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening, marketing-focused interviews, possibly a presentation of marketing campaign examples

Key Assessment Areas: Campaign execution experience, strategic marketing skills, ROI measurement capabilities, communication skills, creativity, and ability to work across departments

Application Tips: Highlight specific marketing campaigns you've developed and executed, emphasize metric-driven results, and showcase experience working with sales teams to drive leads

ATS Keywords: field marketing, demand generation, campaign execution, lead generation, B2B marketing, channel marketing, social media marketing, event management, KPI tracking, ROI analysis

ASSUMPTION: These interview insights are based on standard practices for similar marketing roles and the specific requirements mentioned in the job description.


๐Ÿ› ๏ธ Tools & Technologies

  • Social media advertising platforms
  • Google Ads/PPC
  • Email marketing systems
  • CRM systems for lead tracking
  • Marketing automation platforms
  • Web content management systems
  • Analytics and reporting tools

ASSUMPTION: These tools are standard for marketing roles of this nature, though specific platforms weren't mentioned in the listing. Familiarity with these types of technologies would be expected for someone in this position.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Explicitly stated as "Innovate, Be customer first, Make it together, Own it, Aim higher"

Work Style: Entrepreneurial, creative, collaborative across teams and borders, metric-driven, detail-oriented

Self-Assessment: Do you thrive in rapidly changing environments? Are you comfortable balancing creative marketing with data-driven decision making? Can you work effectively with international teams and manage multiple priorities?

ASSUMPTION: Based on the company description and stated values, Stratasys appears to promote innovation and collaboration while maintaining high performance standards.


โš ๏ธ Potential Challenges

The role requires balancing multiple priorities across various marketing channels and stakeholders. You'll need to coordinate with territory managers, channel partners, and vertical business managers while managing campaigns across multiple tactics. The position also requires occasional travel (3-4 days monthly) and the ability to adapt to rapidly changing environments in a technology-focused industry.

ASSUMPTION: These challenges are inferred from the multiple responsibilities listed and the dynamic nature of the 3D printing industry as described.


๐Ÿ“ˆ Similar Roles Comparison

This Regional Marketing Manager role focuses strongly on demand generation and lead delivery, which differentiates it from some marketing roles that might be more brand-focused. Unlike pure digital marketing roles, this position requires executing both online and offline tactics. Compared to Product Marketing roles, this position is more field and territory-focused rather than product-specific, though you'll need to communicate product benefits effectively.

ASSUMPTION: This comparison is based on standard role delineations in B2B marketing organizations.


๐Ÿ“ Sample Projects

  • Developing a targeted vertical-specific campaign combining LinkedIn advertising, case study webinars, and in-person demonstrations to generate qualified leads
  • Organizing a regional open house event showcasing Stratasys solutions to prospective customers
  • Collaborating with channel partners to execute co-branded marketing initiatives
  • Creating a structured process for lead qualification and handover to the sales team
  • Producing ROI analysis of various marketing tactics to optimize future budget allocation

ASSUMPTION: These project examples are based on the responsibilities listed and typical activities for similar regional marketing roles.


โ“ Key Questions to Ask During Interview

  • What are the key marketing KPIs for this role, and how have previous marketing initiatives performed against these metrics?
  • How is marketing performance measured, and what is the process for lead handover between marketing and sales teams?
  • What is the current marketing strategy for the UK region, and are there specific industries or verticals being prioritized?
  • How does the UK marketing team collaborate with the global marketing organization and other regional teams?
  • What marketing automation and CRM systems are currently in use?
  • What is the typical marketing budget allocation for the UK region?

ASSUMPTION: These questions are suggested based on common considerations for regional marketing management roles.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To apply for this position, upload your application on the Stratasys career page, including your possible start date, salary expectations, and UK working permission status. Before applying:

  • Update your CV to highlight relevant field marketing experience, campaign execution, and measurable results
  • Include keywords from the job description to optimize for ATS screening
  • Prepare examples of marketing campaigns you've executed that demonstrate both creativity and ROI focus
  • Research Stratasys products and their applications in various industries
  • Connect with current or former Stratasys employees on LinkedIn to gain insights into the company culture
  • Consider how your experience aligns with 3D printing technology marketing, even if your background is in different sectors