Creator & Influencer Marketing Lead
Perplexity Open · verified Jul 30, 2026 Senior Influencer Marketing role at Perplexity. Los Angeles · full-time · $175,000–$225,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the creator and influencer function end to end, from strategy through delivery
- Run large campaigns across 100+ creators, several channels, and multi-million-dollar budgets
- Handle contracting and deal-making for both one-time activations and ongoing partnerships
- Amplify product launches by picking the right creator mix, spend, and channels
- Tie creator work to conversion and engagement by partnering closely with Growth
What you bring
- At least 5 years across creator, influencer, or performance marketing, including leading or standing up the function
- Success in fast-moving, high-growth settings where priorities shift often
- Analytical rigor to judge creators on business outcomes, not just impressions
- Strong editorial taste plus product fluency to spot sophisticated, original content
- An existing creator and agency network, fluent across Instagram, LinkedIn, X, and YouTube
Who this fits
This suits an autonomous operator who wants to build a function from scratch rather than inherit one. You should thrive with ambiguity, high output, and cross-functional work with Growth, Product, and Comms. The role is hybrid in the United States and pays 175000-225000 USD per year. Hands-on AI tooling experience and consumer tech exposure are expected.
From the employer
Perplexity is looking for a Creator & Influencer Marketing Lead to build, own, and scale our entire creator and influencer marketing function. In this multifaceted, senior role you will define the strategy in line with our company priorities, then own the execution of massive campaigns spanning 100+ creators and multi-million-dollar budgets. You will be a storyteller with genuine taste who differentiates Perplexity's products through thoughtful, sophisticated content, paired with a performance marketing mindset that ties creator work directly to our most important business outcomes. This role is ideal for an autonomous, high-output operator who wants to own and grow an entire function and amplify Perplexity's product launch velocity.
Responsibilities
Lead Perplexity's creator and influencer marketing function end to end, from strategy through execution
Own execution of large-scale campaigns spanning 100+ creators, multiple channels, and multi-million-dollar budgets
Own creator contracting and negotiation for one-off campaigns and long term partnerships
Maximize the impact of Perplexity product launches by deploying the right creator mix, budget, and channels for each moment
Bring a performance marketing mindset to creator work, partnering with Growth to drive conversion and engagement, not just impressions
Push creators' work from good to great, providing the direction and candid feedback that elevates every piece
Review creator "builds" made with Perplexity Computer to ensure they are sophisticated, original, and effectively showcase the product’s impressive capabilities
Turn creators into a genuine community and long-term advocates through creator dinners, events, and in-person moments
Build a creative engine that extends your capacity through contractors, agencies, and usage of Perplexity Computer
Work cross-functionally with Growth, Product, Business, and Comms, acting as the connective tissue between creator marketing and the broader company
Qualifications
Minimum 5 years in creator/influencer or performance marketing, including time leading the function or building it from the ground up
Operated successfully in high-flux, high-growth environments where priorities shift quickly with the industry
Well-rounded operator who combines strategic sense, storytelling taste, and high execution velocity
Autonomous self-starter and high performer who thrives with ambiguity and builds the playbook rather than waiting for one
Track record of evaluating creator performance holistically, looking beyond impressions and engagement to tie creator work to hard business outcomes, with the analytical rigor to cut what isn't working and double down on what is
Strong creative judgment and editorial taste, with the product fluency to tell whether content and builds are genuinely sophisticated and original
Skilled, value-driven negotiator with a desire to win great deals while keeping creator relationships healthy
An existing network of creator and agency relationships, with fluency across Instagram, LinkedIn, X, and YouTube
Hands-on experience building tools / solutions with AI
Experience working with consumer technology products