Marketing Operations Strategist
Power Digital📌 Core Information
🔹 Job Title: Marketing Operations Strategist
🔹 Company: Power Digital
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: ⚙️ Marketing Operations
📌 Essential Job Details
🚀 Job Overview
As a Marketing Operations Strategist at Power Digital, you'll be responsible for optimizing marketing technology and processes to drive revenue impact for B2B clients. You'll manage lead capture, nurture, and funnel progression by refining Marketing Automation Platforms (primarily HubSpot), ensuring data integrity, and developing scalable marketing operations strategies. This role bridges technical expertise with strategic thinking to elevate campaign effectiveness and maximize MarTech investments.
ASSUMPTION: Based on the responsibilities and requirements, this appears to be a mid-level position that focuses primarily on HubSpot implementation and optimization, with some client-facing responsibilities. The role likely supports multiple client accounts at this tech-enabled growth marketing firm.
📋 Key Responsibilities
✅ Marketing Operations Foundation
- Manage and perform HubSpot setups for clients
- Clean up existing Marketing Automation Platforms/CRMs (deduplication, field standardization, contact purges, etc.)
- Ensure accurate integration syncs between platforms
- Develop sales and marketing alignment automation
- Lead program strategy implementation (audience builds, segmentation, lifecycle automation)
✅ Optimization & Expansion
- Build reports and dashboards showcasing marketing success metrics
- Optimize lead qualification automation
- Structure and create campaigns with accompanying SOPs
- Troubleshoot systems and implement customizations
✅ Sales Operations Support
- Create sales performance and activity reports
- Develop operational SOPs for CRM utilization and data entry
✅ Growth & Innovation
- Support internal growth of the Marketing Ops Department
- Employ AI technologies to enhance business processes
- Utilize Power Digital's Nova ecosystem
ASSUMPTION: The role appears to have both implementation and strategic components, with emphasis on technical execution of marketing operations solutions. While client interaction is mentioned, the primary focus seems to be on backend systems and operations.
🎯 Required Qualifications
Education: Not specified
Experience: 2-4 years in marketing operations or related roles (agency experience preferred)
Skills:
- Strong experience in HubSpot (additional MAPs like Pardot are a plus)
- Familiarity with Salesforce (reporting, campaign setup, field mapping, etc.)
- Understanding of HubSpot ↔ Salesforce integration
- Knowledge of common CRM/MAP integrations (ZoomInfo, SalesLoft, Insycle, 6Sense)
- Troubleshooting capabilities within marketing technology stacks
- Client communication skills for discussing complex strategies
- Problem-solving in ambiguous situations
- Documentation of strategies and processes
- Excellent organizational and time-management skills
ASSUMPTION: While no specific education is mentioned, the technical nature of this role likely requires at least a bachelor's degree in marketing, business, or a related field, though proven experience may substitute for formal education.
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific range not provided)
Benefits:
- Medical, Dental, Vision insurance (up to 100% employer contribution for employee premium)
- 401(k) plan with 4% employer contribution matching
- Unlimited Time Off (available day one)
- Up to 4 hours quarterly for paid Volunteer Time Off
- Flexible work environment (remote, in-office, or hybrid)
- $100 WFH stipend with first paycheck
- Employee Assistance Program
- 12 observed US holidays + 2 mental health recharge days annually
- Professional development programs (Hedgehog and Vital 5s)
- Quarterly performance awards with monetary recognition
- Opportunity to participate in DEI initiatives
Industry Comparison: This benefits package appears quite competitive for the marketing operations industry, particularly the unlimited PTO, 401(k) matching, and comprehensive healthcare coverage.
ASSUMPTION: Based on industry standards for this role and experience level (2-4 years) in the US, the base salary likely falls in the $65,000-$90,000 range, with additional commission potential. This estimate is based on typical marketing operations strategist compensation in agency environments.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm providing full-service marketing solutions to leading and emerging companies worldwide. They operate at the intersection of marketing, consulting, and data intelligence, managing billions in media spend.
Company Size: Not specified, but appears to be a substantial firm given their scope of services and client base
Company Stage: Established growth company with proprietary technology (nova)
ASSUMPTION: Based on their described services, client portfolio, and proprietary technology platform, Power Digital appears to be a mid-to-large sized marketing agency with significant resources and established processes, rather than an early-stage startup.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Not specified, but references to "Marketing Ops Department" suggest a team-based structure
Growth Opportunities: "Unlimited opportunities for growth & leadership within a rapidly growing firm" suggests pathways for advancement
ASSUMPTION: This role likely reports to a Marketing Operations Director or Manager and works collaboratively with client strategy teams. The emphasis on supporting departmental growth suggests potential to advance into senior strategist or management roles over time.
🌍 Location & Work Environment
Office Type: 100% remote, in-office, or hybrid options available
Geographic Context: Position is open to anyone legally eligible to work in the U.S.
Work Schedule: Not specified, likely standard business hours
Regional Considerations: As a fully remote option is available, candidates can work from anywhere in the U.S. regardless of proximity to company offices
ASSUMPTION: While the company offers flexibility in work arrangements, the client-facing nature of the role may occasionally require alignment with client business hours, which typically follow standard workday schedules.
💼 Interview & Application Insights
Typical Process: Marketing operations roles typically involve a multi-stage interview process including technical assessments of platform knowledge (HubSpot, Salesforce), scenario-based questions, and discussions with team members.
Key Assessment Areas:
- Technical proficiency with marketing automation platforms
- Problem-solving abilities with complex technology stacks
- Communication skills for client interactions
- Strategic thinking around marketing operations
- Experience with data management and integrity
Application Tips:
- Highlight specific HubSpot and Salesforce projects and certifications
- Quantify results from previous marketing operations initiatives
- Demonstrate understanding of lead management processes
- Showcase experience with integrations between marketing platforms
ATS Keywords: HubSpot, Salesforce, Marketing Automation, CRM Integration, Lead Scoring, Workflow Development, Campaign Structure, Marketing Operations, Data Management, Segmentation, Lead Qualification, B2B Marketing
ASSUMPTION: These insights are based on standard interview practices for marketing operations roles in agency environments and are not specifically outlined in the job posting.
🛠️ Tools & Technologies
- Marketing Automation: HubSpot (primary), Pardot (beneficial)
- CRM: Salesforce
- Data & Integration Tools: Insycle, ZoomInfo, SalesLoft, 6Sense
- Proprietary Platform: Power Digital's nova technology
- AI Technologies: Not specified but mentioned as part of responsibilities
ASSUMPTION: While the job description specifically mentions several platforms, experience with other marketing automation tools like Marketo, Eloqua, or ActiveCampaign would likely be valuable as well, though not explicitly required.
👔 Cultural Fit Considerations
Company Values: People-first, growth-obsessed, innovative, results-driven, integrity, autonomy, grit
Work Style: Fast-paced, collaborative across departments, requires ability to handle ambiguity, strategic thinking combined with tactical execution
Self-Assessment Questions:
- Are you comfortable juggling technical implementation with strategic thinking?
- Do you thrive in environments that require problem-solving and troubleshooting?
- Can you effectively communicate complex technical concepts to clients?
- Are you detail-oriented but also able to see the bigger picture?
- Do you enjoy optimizing systems and processes for maximum efficiency?
ASSUMPTION: Based on the company description and role details, Power Digital appears to have a dynamic, results-focused culture that values both technical expertise and strategic thinking. The emphasis on "relentless pursuit of growth" suggests a fast-paced environment.
⚠️ Potential Challenges
- Balancing technical implementation with strategic consulting responsibilities
- Managing client expectations while resolving complex technical issues
- Working across multiple marketing technology platforms and integrations
- Navigating ambiguous problems that require hypothesis-driven approaches
- Maintaining data integrity across multiple systems
- Potentially supporting multiple client accounts simultaneously in an agency environment
ASSUMPTION: These challenges are inferred from the job responsibilities and common experiences in marketing operations roles at agencies, not explicitly stated issues.
📈 Similar Roles Comparison
The Marketing Operations Strategist role at Power Digital differs from similar roles in these ways:
- vs. Marketing Automation Specialist: This role has broader strategic responsibilities beyond platform management
- vs. CRM Administrator: More focused on marketing integration and lead management than pure CRM administration
- vs. Marketing Technology Manager: More hands-on with implementation; may have less supervisory responsibility
- vs. Revenue Operations Specialist: More focused on marketing specifically rather than end-to-end revenue processes
ASSUMPTION: This comparison is based on standard industry role delineations and the specific responsibilities outlined in the job description.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Implementing a new HubSpot instance for a client, including integration with Salesforce and custom field mapping
- Developing a lead scoring model based on behavioral and demographic data to improve sales qualification
- Creating automated nurture workflows for different customer segments to progress leads through the funnel
- Building custom reports and dashboards to demonstrate marketing campaign ROI
- Auditing and cleaning an existing MAP/CRM setup to improve data quality and system performance
- Establishing SOPs for maintaining data integrity between sales and marketing platforms
ASSUMPTION: These projects are representative examples based on the listed responsibilities and typical work in marketing operations roles, not specific assignments confirmed by the employer.
❓ Key Questions to Ask During Interview
- Can you describe a typical client engagement in terms of scope and timeline for marketing operations projects?
- How does the Marketing Operations team collaborate with other departments like Paid Media, SEO, or Content Marketing?
- What role does Power Digital's nova technology play in marketing operations strategies for clients?
- How do you measure success for Marketing Operations Strategists on your team?
- Can you share more about the professional development programs (Hedgehog and Vital 5s) mentioned in the benefits?
- What types of clients would I typically work with in this role, and how many client accounts would I manage simultaneously?
ASSUMPTION: These questions are suggestions based on the job description and would need to be tailored to the specific interview context and stage.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this Marketing Operations Strategist role at Power Digital, consider these next steps:
- Optimize your resume: Highlight your HubSpot and Salesforce experience, emphasizing specific integrations, automation projects, and measurable results. Include keywords like "marketing automation," "lead scoring," "campaign structure," and "workflow development" to pass ATS screening.
- Prepare your portfolio: Gather examples of marketing operations projects you've implemented, including before/after metrics where possible (while respecting confidentiality).
- Update your LinkedIn: Ensure your profile reflects your marketing operations expertise and consider connecting with current Power Digital employees.
- Pursue relevant certifications: If you don't already have them, consider obtaining or updating HubSpot certifications to demonstrate platform expertise.
- Research Power Digital: Review their website, case studies, and approach to understand their client base and service methodology.
- Apply through official channels: Submit your application through the company's careers page at https://powerdigitalmarketing.com/company/careers/ to ensure it's received properly.
Remember that Power Digital explicitly states they do not charge any application, processing, or training fees. Be cautious of any requests for payment during the application process.