Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: Informa Group Plc.

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-time

🔹 Category: ⚙️ Marketing Operations

📌 Essential Job Details

🚀 Job Overview

The Marketing Operations Manager will play a vital role in driving the growth of Informa Markets' Food Ingredients (Fi) and Vitafoods brands. This position is responsible for leading a team of marketing experts, transforming the company's marketing approach using customer lifecycle principles, and ensuring marketing effectiveness and productivity across the organization.

📋 Key Responsibilities

• ✅ Transform the marketing approach using Customer Lifecycle principles
• ✅ Lead a team of experts in agile marketing and new ways of working
• ✅ Own team planning and budgeting processes
• ✅ Drive marketing effectiveness and team productivity
• ✅ Manage the marketing calendar, ensuring top-quality delivery
• ✅ Boost customer satisfaction and retention through excellent client marketing
• ✅ Create an environment where teams love to work and showcase their talents

🎯 Required Qualifications

Education: Not specified

Experience: Proven leadership experience in Marketing/Marketing Operations

Skills:

• Builds high-performing teams that deliver results
• Thrives in a fast-paced, deadline-driven environment
• Has a track record in marketing transformation, especially in high-growth organizations
• Understands Customer Lifecycle Marketing inside out
• Excels at Marketing Operations and complex project management
• Makes data-driven decisions
• Collaborates effectively, both internally and externally
• Manages agencies to bring in extra expertise and execute campaigns

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: The compensation for this role is expected to be competitive within the marketing operations industry in Amsterdam, Netherlands, given the seniority and responsibilities involved.

📌 Applicant Insights

🔍 Company Context

Industry Position: Informa Group Plc. is a large, global events and publishing company that creates platforms for various industries, including the Food Ingredients (Fi) and Vitafoods markets.

Company Size: As a division of Informa, the Informa Markets team is part of a sizeable, publicly-traded organization.

Company Stage: Informa is an established enterprise-level company, not a startup.

📊 Role Analysis

Career Level: This role is at the senior or management level, with significant responsibility for leading a team and driving marketing transformation.

Reporting Structure: The Marketing Operations Manager will report to the Senior Marketing Director – Food, indicating a mid-to-upper level position within the marketing function.

Team Size/Composition: The role involves leading a team of marketing experts, though the exact size is not specified.

Growth Opportunities: Given the strategic nature of the role and the opportunities for driving change, this position could provide a pathway to further advancement within Informa's marketing leadership.

🌍 Location & Work Environment

Office Type: The role is based in Amsterdam, Netherlands, but the company is known to offer flexible and hybrid work arrangements.

Geographic Context: Amsterdam is a major tech and business hub in Europe, with a high cost of living but excellent quality of life.

Work Schedule: No specific details on work schedule are provided, but this type of senior marketing role typically involves a full-time, standard business hours commitment.

Regional Considerations: The Netherlands is known for its progressive, collaborative work culture and emphasis on work-life balance, which may be relevant for applicants considering this role.

💼 Interview & Application Insights

Typical Process: The interview process for this role is likely to include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager and cross-functional team members. Candidates may also be asked to complete a relevant assessment or project.

Key Assessment Areas: Employers will likely evaluate the candidate's leadership abilities, marketing transformation experience, team management skills, and data-driven decision-making capabilities.

Application Tips: To highlight relevant experience, applicants should emphasize their track record in driving marketing effectiveness, managing high-performing teams, and implementing customer-centric strategies.

ATS Keywords: Relevant keywords to include in the application may include "marketing operations," "agile marketing," "customer lifecycle," "marketing transformation," and "team leadership."

🛠️ Tools & Technologies

The role is likely to involve the use of standard marketing technology and project management tools, such as CRM systems, marketing automation platforms, analytics software, and collaboration/communication tools.

👔 Cultural Fit Considerations

Company Values: Informa values innovation, collaboration, and a focus on customer needs, as evidenced by the emphasis on transforming marketing approaches and driving team productivity.

Work Style: The role requires thriving in a fast-paced, deadline-driven environment and the ability to lead a team of marketing experts, suggesting a dynamic, agile, and results-oriented work style.

Self-Assessment: Applicants should consider whether they enjoy leading change, working in a global matrix structure, and having a significant impact on the marketing strategy and operations of a large, established organization.

⚠️ Potential Challenges

The role involves significant responsibilities, including leading a team, driving marketing transformation, and ensuring marketing effectiveness across multiple brands and campaigns. Applicants should be prepared to navigate the complexities of a large, global organization and balance multiple priorities simultaneously.

📈 Similar Roles Comparison

This Marketing Operations Manager role is similar to other senior-level marketing operations or marketing transformation positions, but with a specific focus on driving results for Informa's Fi and Vitafoods brands. The level of responsibility and team leadership required sets this role apart from more junior marketing operations or coordinator positions.

📝 Sample Projects

Some potential projects or tasks that the Marketing Operations Manager may work on include:

• Implementing a new customer lifecycle marketing strategy and aligning the team on agile marketing practices
• Optimizing the marketing planning and budgeting processes to improve efficiency and ROI
• Enhancing the customer journey for Informa's Event Planner App and Attendee Registration systems
• Analyzing marketing performance data and making data-driven recommendations to improve effectiveness
• Collaborating with cross-functional teams to break down silos and improve marketing-sales alignment

❓ Key Questions to Ask During Interview

• What are the key pain points or challenges the marketing team is currently facing that this role will be expected to address?
• How does Informa's matrix structure and global reach impact the day-to-day responsibilities of the Marketing Operations Manager?
• What does the company's roadmap for marketing transformation and customer-centric initiatives look like, and how will this role contribute to those efforts?
• Can you share examples of successful marketing projects or campaigns that have been driven by the marketing operations function at Informa?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To effectively pursue this Marketing Operations Manager opportunity at Informa, applicants should:

• Thoroughly review the job description and requirements to ensure a strong fit
• Tailor their resume and cover letter to highlight relevant experience in marketing operations, team leadership, and driving marketing transformation
• Research Informa's company culture, values, and industry position to demonstrate alignment during the interview process
• Prepare thoughtful questions that show a deep understanding of the role and the challenges it entails
• Be ready to discuss data-driven decision-making, customer-centric strategies, and agile marketing approaches
• Follow up promptly after the interview to reiterate interest and clarify any remaining questions