🔹 Job Title: Marketing Operations Manager
🔹 Company: Encord
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: ⚙️ Marketing Operations
Encord is seeking a founding Marketing Operations Manager to build and optimize their marketing technology infrastructure, analytics capabilities, and campaign operations. This role will bridge marketing strategy with technical implementation, ensuring seamless execution while providing data-driven insights to drive growth in this AI infrastructure startup.
ASSUMPTION: As this is described as the "founding Marketing Ops role," I've emphasized the foundational nature of the position, implying the person will establish systems rather than inherit them.
Marketing Operations:
✅ Manage and optimize the marketing technology stack (HubSpot, Heap, etc.), ensuring effective integration and utilization
✅ Execute campaign operations including email marketing, automation workflows, lead scoring, and nurturing strategies
✅ Maintain database quality through efficient lead flow processes, routing, deduplication, and data hygiene
✅ Collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment
✅ Work with RevOps to ensure go-to-market alignment
✅ Find creative ways to streamline processes, automate tasks, and enhance the marketing tech stack
✅ Train marketing team members to become self-reliant with marketing technology
Analytics & Reporting:
✅ Own dashboard and report creation/maintenance to provide clear visibility into key marketing metrics
✅ Conduct in-depth analyses across channels (SEO, paid search, website, events) to uncover actionable insights
✅ Develop and evolve measurement frameworks including attribution modeling
✅ Partner with stakeholders to define analytics requirements for new logo acquisition and install base marketing
✅ Shape the future of the Marketing Operations analytics stack
ASSUMPTION: The responsibilities are directly stated in the listing, so no assumptions were made in this section.
Education: Bachelor's degree in Marketing, Business, Analytics, or a related field
Experience: 5+ years of experience in marketing operations and analytics, preferably in a B2B SaaS environment
Skills:
Preferred Skills:
ASSUMPTION: No assumptions made as qualifications are clearly outlined in the job listing.
Salary Range: Not specified
Benefits:
Industry Comparison: The combination of salary, commission, and equity is typical for growth-stage startups in the tech industry in London, potentially offering strong upside potential compared to more established companies.
ASSUMPTION: While specific salary figures aren't provided, I've noted that the compensation structure (base + commission + equity) is typical for growth-stage startups in this space, which is directly supported by the listing's mention of these components.
Industry Position: Encord is building AI infrastructure focused on solving data quality challenges for AI companies, positioned as a crucial enabler for the AI industry.
Company Size: Approximately 60 employees, having grown from 25 people in the past year
Company Stage: Venture-backed startup in hyper-growth mode, funded by prominent investors including CRV and Y Combinator
ASSUMPTION: The company size and growth trajectory are directly stated. The characterization as a "hyper-growth" startup is based on their explicit mention of growing from 25 to 60 people in one year and projections for continued rapid growth.
Career Level: Senior
Reporting Structure: Not specified, but likely reports to a marketing or revenue leader
Team Size/Composition: This is a founding role, suggesting the person may initially work solo on marketing operations or lead a small team
Growth Opportunities: Significant potential for advancement as the company plans to grow rapidly over the next 24 months
ASSUMPTION: The career level is inferred from the 5+ years of experience requirement and the strategic nature of the role. The reporting structure is not specified but typical for this type of role. Growth opportunities are directly mentioned in the listing with the company explicitly stating rapid growth plans.
Office Type: Hybrid with emphasis on in-office collaboration (3+ days per week in office)
Geographic Context: London is a major global tech hub with a strong AI/ML ecosystem and competitive compensation packages
Work Schedule: Full-time with standard UK working hours
Regional Considerations: London offers excellent public transportation and a vibrant tech community, though cost of living is high compared to other UK cities
ASSUMPTION: The hybrid work arrangement is directly stated in the listing. Standard UK working hours are assumed based on the location. The characterization of London as a tech hub is widely accepted and relevant to job seekers considering this role.
Typical Process: For marketing operations roles at tech startups, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Operations, HubSpot, Marketing Automation, Lead Management, Attribution Modeling, Data Hygiene, Campaign Operations, Marketing Analytics, B2B SaaS, MarTech Stack, Lead Scoring, Pipeline Analytics, Segmentation
ASSUMPTION: These insights are based on industry standards for marketing operations roles at venture-backed B2B SaaS companies, not specifically mentioned in the job description.
The role explicitly mentions experience with:
Other relevant tools likely used in this role:
ASSUMPTION: Beyond the specifically mentioned HubSpot, Heap, and Clearbit, the additional tools listed are common in marketing operations roles but not explicitly mentioned in the job description.
Company Values: Innovation, technical excellence, data-driven approach, team collaboration, and growth mindset
Work Style: Fast-paced, collaborative, detail-oriented, and self-motivated. The job listing specifically mentions seeking someone with a "can-do attitude" who is a "hands-on self-starter"
Self-Assessment:
ASSUMPTION: Company values are inferred from the overall tone and focus of the job description, particularly the emphasis on technical excellence and data-driven approaches. The work style descriptors come directly from the "About You" section.
ASSUMPTION: These challenges are inferred based on the company stage, growth trajectory, and nature of the role as described in the listing, not explicitly stated problems.
Marketing Operations Manager roles vary across organizations:
This role is distinguished by:
ASSUMPTION: This comparison is based on standard industry patterns for marketing operations roles across different company sizes and stages.
Based on the responsibilities listed, the person in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the typical responsibilities of a Marketing Operations Manager and the specific focus areas mentioned in the job description.
ASSUMPTION: These questions are suggested based on the role type and company context but would need to be adapted for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.