## 📌 Core Information
🔹 **Job Title:** Marketing Operations Manager
🔹 **Company:** Informa Group Plc.
🔹 **Location:** Amsterdam, Noord-Holland, Netherlands
🔹 **Job Type:** Full-time
🔹 **Category:** ⚙️ Marketing Operations
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## 📌 Essential Job Details
### 🚀 Job Overview
As the Marketing Operations Manager for Informa Group's Food Ingredients (Fi) and Vitafoods portfolio, you will play a vital role in driving the growth and transformation of these established brands. Reporting to the Senior Marketing Director, you will lead a team of marketing experts to enhance operational efficiency, implement data-driven strategies, and deliver exceptional customer experiences.
**ASSUMPTION:** The Marketing Operations Manager role is a senior-level position within the company's marketing function, overseeing a team responsible for the strategic planning and execution of marketing initiatives for the Fi and Vitafoods brands.
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### 📋 Key Responsibilities
✅ Transform the marketing approach using Customer Lifecycle principles
✅ Lead a team of experts in agile marketing and new ways of working
✅ Own team planning and budgeting processes
✅ Drive marketing effectiveness and team productivity
✅ Manage the marketing calendar, ensuring top-quality delivery
✅ Boost customer satisfaction and retention through excellent client marketing
✅ Create an environment where teams love to work and showcase their talents
**ASSUMPTION:** The Marketing Operations Manager is responsible for overseeing the strategic planning, budgeting, and execution of marketing initiatives across the Fi and Vitafoods portfolios, with a focus on improving operational efficiency, team productivity, and customer engagement.
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### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** Proven leadership experience in Marketing/Marketing Operations
**Skills:** Proven ability to build high-performing teams, thrive in a fast-paced, deadline-driven environment, drive marketing transformation, understand Customer Lifecycle Marketing, excel at Marketing Operations and complex project management, make data-driven decisions, collaborate effectively, and manage agencies.
**ASSUMPTION:** The Marketing Operations Manager role requires significant experience in marketing operations, team leadership, and transformational initiatives, as well as a strong understanding of customer lifecycle marketing principles and data-driven decision-making.
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### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Freedom and flexibility, great community, broader impact opportunities, career development support, time off benefits, share ownership, and strong wellbeing support
**ASSUMPTION:** Based on the information provided about Informa's workplace culture and benefits, the compensation for this role is likely competitive within the industry and the local market for similar senior-level marketing management positions.
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## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Informa Group is a leading global information services provider, organizing over 500 large-scale events and offering digital platforms and data/content services across 14 specialist markets.
**Company Size:** As a public company, Informa is a large, established organization with a global presence.
**Company Stage:** Informa is a mature, enterprise-level company with a focus on growth and transformation.
**ASSUMPTION:** Informa Group is a well-known, reputable industry leader in the events and information services sector, with a strong market position and a commitment to innovation and growth.
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### 📊 Role Analysis
**Career Level:** Senior-level marketing management position
**Reporting Structure:** Reports to the Senior Marketing Director for the Food Ingredients and Vitafoods portfolios
**Team Size/Composition:** Likely oversees a team of marketing experts and specialists
**Growth Opportunities:** Opportunity to shape the future of marketing operations and contribute to the growth of established brands within a large, global organization
**ASSUMPTION:** The Marketing Operations Manager role is a senior-level position with a strategic focus on driving marketing efficiency and effectiveness across the Fi and Vitafoods portfolios, with potential for further career advancement within the company.
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### 🌍 Location & Work Environment
**Office Type:** Hybrid (combination of in-office and remote work)
**Geographic Context:** Amsterdam is a major technology and innovation hub in the Netherlands, with a high cost of living but a vibrant, international work culture.
**Work Schedule:** Flexible work arrangements are likely standard, with the ability to balance time in the office and remote work.
**Regional Considerations:** Applicants should be comfortable navigating the multicultural work environment and understanding the nuances of the Dutch business culture.
**ASSUMPTION:** Informa Group provides a flexible, hybrid work environment that supports work-life balance, with a focus on collaboration and productivity across distributed teams.
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### 💼 Interview & Application Insights
**Typical Process:** Likely to include a screening call, one or more interview rounds, and potentially a skills assessment or presentation
**Key Assessment Areas:** Proven leadership in marketing operations, ability to drive transformation, team management skills, data-driven decision-making, and cross-functional collaboration
**Application Tips:** Highlight relevant experience in marketing operations, leadership, and driving change within high-growth organizations; showcase your understanding of customer lifecycle marketing principles
**ATS Keywords:** marketing operations, marketing transformation, customer lifecycle, team leadership, data-driven decision-making, project management, agency management
**ASSUMPTION:** The interview process for this role will focus on evaluating the applicant's suitability for the senior-level marketing operations position, with a particular emphasis on their ability to lead a team, implement data-driven strategies, and drive organizational change.
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### 🛠️ Tools & Technologies
Likely to utilize a range of marketing automation, project management, and data analytics tools, such as Salesforce, HubSpot, Asana, and Google Analytics.
**ASSUMPTION:** The Marketing Operations Manager will be expected to have experience with common marketing and project management software, as well as a strong understanding of data-driven marketing practices.
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### 👔 Cultural Fit Considerations
**Company Values:** Informa Group values innovation, collaboration, and a commitment to positive social impact, as evidenced by their flexible work arrangements, community initiatives, and sustainability efforts.
**Work Style:** The role requires a fast-paced, deadline-driven work environment with a focus on agile marketing practices and cross-functional teamwork.
**Self-Assessment:** Applicants should consider whether they thrive in a dynamic, rapidly evolving organization, enjoy leading high-performing teams, and are passionate about transforming marketing operations to drive growth.
**ASSUMPTION:** Informa Group fosters a collaborative, innovative, and purpose-driven work culture that values flexibility, professional development, and a commitment to social responsibility.
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### ⚠️ Potential Challenges
The Marketing Operations Manager role may face challenges such as managing a diverse team, navigating complex organizational structures, and balancing multiple priorities across the Fi and Vitafoods portfolios. Successful candidates will need to be adept at change management, stakeholder alignment, and driving cross-functional initiatives.
**ASSUMPTION:** The scope and responsibilities of this role may require significant organizational and leadership skills to effectively manage a team, execute marketing campaigns, and drive continuous improvement across the organization.
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### 📈 Similar Roles Comparison
The Marketing Operations Manager role is similar to other senior-level marketing leadership positions, such as Marketing Director, Head of Marketing, or Chief Marketing Officer, in terms of the strategic focus on driving marketing effectiveness and operational excellence. However, this role has a more specialized emphasis on transforming marketing operations and overseeing a dedicated team of marketing experts.
**ASSUMPTION:** While the Marketing Operations Manager role shares some similarities with other senior marketing leadership positions, it is a more specialized, hands-on role focused on optimizing marketing operations and team management.
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### 📝 Sample Projects
- Developing and implementing a customer lifecycle marketing strategy to improve lead generation, conversion, and retention across the Fi and Vitafoods portfolios
- Leading the marketing team in adopting agile methodologies and new ways of working to boost productivity and responsiveness
- Streamlining the marketing planning and budgeting processes to enhance efficiency and alignment with business objectives
- Implementing data-driven performance tracking and optimization to measure and improve marketing ROI
- Collaborating with the Digital, Attendee, and Commercial Marketing teams to enhance the customer journey and drive engagement
**ASSUMPTION:** The Marketing Operations Manager will be responsible for leading a variety of strategic and tactical marketing initiatives to transform the operating model, improve performance, and enhance the customer experience across the Fi and Vitafoods brands.
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### ❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of marketing operations and the key challenges you are looking to address with this role?
2. How do you envision the Marketing Operations team collaborating with other departments, such as Digital Marketing and Commercial, to achieve the company's growth objectives?
3. What are the primary metrics and KPIs that will be used to measure the success of the Marketing Operations function?
4. What professional development and growth opportunities are available for the Marketing Operations Manager position within the organization?
5. Can you share more about Informa's overall commitment to innovation, sustainability, and social impact, and how the Marketing Operations role can contribute to these initiatives?
6. What is the company's approach to fostering a positive, inclusive work culture, and how does this align with your personal values and work style?
**ASSUMPTION:** These questions are designed to help the applicant better understand the specific challenges and objectives of the role, the cross-functional collaboration required, the performance metrics, career growth potential, and the company's culture and values.
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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## 📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and responsibilities to ensure a strong fit with their background and skills.
2. Tailor their resume and cover letter to highlight their relevant experience in marketing operations, team leadership, and driving transformation within high-growth organizations.
3. Prepare thoughtful questions to ask during the interview process that demonstrate their understanding of the role and the company's objectives.
4. Research Informa Group's industry position, company culture, and growth initiatives to position themselves as a strategic, collaborative partner.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the key keywords and skills mentioned in the job description.