Lead Generation Account Manager, Client Services
Power Digital📌 Core Information
🔹 Job Title: Lead Generation Account Manager, Client Services
🔹 Company: Power Digital
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 📞 Customer Service, 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
As a Lead Generation Account Manager at Power Digital, you'll strategically guide client campaigns across multiple digital marketing channels, focusing on generating qualified leads and driving business outcomes. You'll serve as the primary strategic contact for clients while leading cross-functional marketing teams to execute integrated campaigns that deliver measurable results. This role bridges the gap between marketing tactics and business objectives, requiring both strategic insight and hands-on digital marketing expertise.
ASSUMPTION: Based on the job title and detailed responsibilities, this appears to be a full-time position focused specifically on lead generation clients, though the job type wasn't explicitly stated in the original listing.
📋 Key Responsibilities
✅ Client Relationship Management: Build strong relationships with key decision-makers through monthly check-ins to review performance, gather feedback, and identify growth opportunities
✅ Strategic Leadership: Develop comprehensive cross-channel marketing strategies aligned with client business objectives
✅ Data Analytics & Reporting: Leverage analytics tools to extract actionable insights and translate them into clear reporting with next steps
✅ Performance Measurement: Implement measurement frameworks using multiple datasets to guide strategy and optimize campaigns
✅ Team Leadership: Coach and develop team members while practicing servant leadership
✅ Client Retention: Lead contract renewal strategies and ensure client goals remain on target
✅ Growth Opportunities: Identify and implement service expansions to improve performance and grow client partnerships
✅ Portfolio Management: Manage client accounts totaling up to $150K in monthly recurring revenue
✅ Technology Utilization: Employ AI technologies and Power Digital's Nova ecosystem to enhance marketing processes and outcomes
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communication, or related discipline
Experience: 3-5 years of digital marketing experience, preferably with cross-channel planning
Skills:
- Proven track record of high customer satisfaction (NPS scores)
- Extensive CRM/Marketing Operations platform experience (Salesforce, Shopify, Hubspot)
- Ability to speak to business-level metrics (LTV:CAC, MER, etc.)
- End-to-end campaign development leadership in multi-channel environments
- Executive relationship building capabilities
- Consultative approach to both marketing and business challenges
- Self-motivation and positive attitude in fast-paced environments
- Entrepreneurial mindset with strong problem-solving abilities
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific range not specified)
Benefits:
- Comprehensive Medical, Dental, Vision insurance (up to 100% employer-paid employee premiums)
- 401(k) plan with 4% employer contribution matching
- Unlimited Time Off from day one
- Quarterly Volunteer Time Off (up to 4 hours)
- Flexible work environment (remote, in-office, or hybrid)
- $100 Work From Home stipend
- Employee Assistance Program
- 12 observed holidays + 2 mental health days annually
- Professional development programs (Hedgehog and Vital 5s)
- Quarterly performance recognition awards with monetary prizes
- DEI initiative involvement opportunities
ASSUMPTION: The base salary range isn't specified, but based on the role's responsibilities and required experience, this position likely offers competitive compensation in line with industry standards for mid-to-senior level account management roles in digital marketing (typically ranging from $70,000-$110,000 depending on location and specific experience).
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm providing full-service marketing solutions to leading and emerging companies worldwide. They position themselves at the intersection of marketing, consulting, and data intelligence.
Company Size: Not explicitly stated, but they manage "billions in media" suggesting a substantial operation.
Company Stage: Established growth-stage company with a proprietary technology platform (nova) and comprehensive marketing service offerings.
ASSUMPTION: While exact company size isn't mentioned, their extensive service offerings, proprietary technology platform, and management of "billions in media" suggest a mid-to-large sized agency with significant market presence.
📊 Role Analysis
Career Level: Mid to Senior level position based on the 3-5 years experience requirement and strategic client relationship responsibilities
Reporting Structure: Reports to Client Services department leadership; leads cross-functional account teams
Team Size/Composition: Leads cross-functional marketing teams across various channels (paid, owned, earned)
Growth Opportunities: Clear path for advancement through demonstrated success in client retention, revenue growth, and team leadership
ASSUMPTION: The reporting structure isn't explicitly detailed, but based on the role's responsibilities and typical agency structures, this position likely reports to a Director or VP of Client Services while directly managing or guiding cross-functional team members.
🌍 Location & Work Environment
Office Type: 100% remote, in-office, or hybrid options available
Geographic Context: Position open to anyone legally eligible to work in the United States
Work Schedule: Not explicitly mentioned, likely standard business hours with flexibility
Regional Considerations: No specific location requirements beyond U.S. work eligibility
ASSUMPTION: Given the flexible work arrangements and nationwide eligibility, the role likely accommodates different time zones and work preferences, though client availability may influence actual working hours.
💼 Interview & Application Insights
Typical Process: Marketing agencies typically conduct multi-stage interviews including initial screening, skills/experience assessment, team fit evaluation, and possibly a strategic presentation
Key Assessment Areas: Client relationship management skills, strategic thinking, digital marketing expertise, leadership abilities, and performance track record
Application Tips: Highlight quantifiable achievements in client retention, revenue growth, and campaign performance metrics. Demonstrate cross-channel marketing expertise and team leadership experience.
ATS Keywords: Lead generation, account management, client services, digital marketing, CRM, strategy, cross-channel, Salesforce, Shopify, Hubspot, NPS, LTV:CAC, revenue retention
ASSUMPTION: This interview process insight is based on standard practices in marketing agencies and the skills emphasized in the job description, not specifically stated by Power Digital.
🛠️ Tools & Technologies
- CRM/Marketing Platforms: Salesforce, Shopify, Hubspot
- Analytics Tools: Google Analytics
- Proprietary Technology: nova (Power Digital's first-party data analytics platform)
- AI technologies: Referenced as tools to enhance business processes
ASSUMPTION: Beyond the explicitly mentioned tools, professionals in this role likely use project management software, reporting dashboards, and various channel-specific platforms (social media management, email marketing, paid media) based on standard industry practices.
👔 Cultural Fit Considerations
Company Values: People-first, diversity in backgrounds and experiences, integrity, autonomy, grit, innovation, results-orientation
Work Style: Fast-paced, entrepreneurial, growth-obsessed, consultative, data-driven, collaborative
Self-Assessment:
- Do you thrive in a consultative role that blends marketing expertise with business strategy?
- Are you comfortable building relationships with executive-level contacts?
- Do you enjoy leading cross-functional teams while taking ownership of client outcomes?
- Are you energized by a fast-paced, entrepreneurial environment?
- Do you have a passion for data-driven marketing decisions?
ASSUMPTION: The company culture appears to value both autonomy and collaboration, with an emphasis on measurable results and strategic thinking, inferred from their stated values and the role expectations.
⚠️ Potential Challenges
- Managing multiple client relationships with potentially diverse needs and expectations
- Balancing strategic guidance with tactical execution across various marketing channels
- Meeting specific retention and growth KPIs (105% Quarterly Net Revenue Retention)
- Leading cross-functional teams without necessarily having direct reporting authority
- Staying current with rapidly evolving digital marketing platforms and best practices
ASSUMPTION: These challenges are inferred from the job responsibilities and KPIs, representing common pressure points in similar agency account management roles.
📈 Similar Roles Comparison
This role is similar to other agency account management positions but has distinct emphases:
- vs. Traditional Account Manager: More strategic focus on business outcomes and growth opportunities
- vs. Marketing Strategist: Greater client relationship ownership and revenue responsibility
- vs. Campaign Manager: Broader scope across channels with higher-level business metrics focus
- vs. Client Success Manager: More hands-on with campaign strategy and marketing execution
ASSUMPTION: This comparative analysis is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Developing an integrated lead generation strategy across paid search, social media, and email nurture campaigns to improve conversion rates and lower cost-per-acquisition
- Creating a first-party data utilization plan to enhance targeting and personalization capabilities for a B2B technology client
- Leading a cross-channel attribution modeling project to more accurately measure marketing impact and optimize budget allocation
- Designing and implementing a testing roadmap to systematically improve campaign performance across key conversion points
- Developing a service expansion proposal to address identified gaps in a client's marketing strategy
ASSUMPTION: These project examples are based on the responsibilities listed and common lead generation initiatives, not specific client work mentioned by Power Digital.
❓ Key Questions to Ask During Interview
- How does Power Digital's nova technology platform integrate with client marketing strategies and how would I leverage it in this role?
- What types of lead generation clients would I be managing, and what are their typical business challenges?
- How are cross-functional teams structured, and what's the typical collaboration process between different service specialists?
- Can you share an example of how the team has pivoted a strategy when campaign performance wasn't meeting expectations?
- What does success look like in the first 90 days for someone in this position?
- How does Power Digital approach measurement and attribution for lead generation clients?
ASSUMPTION: These questions are suggested based on the role description and would help evaluate specific aspects of the position that may not be fully detailed in the listing.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Update your resume to highlight relevant lead generation experience, client relationship management, and cross-channel marketing success stories. Include quantifiable results and incorporate key terms like "lead generation," "client services," and specific platforms mentioned (Salesforce, Shopify, Hubspot).
- Portfolio Preparation: Compile case studies or examples that demonstrate your ability to drive business results through strategic marketing campaigns, particularly in lead generation contexts.
- LinkedIn Profile Update: Ensure your LinkedIn profile reflects your most relevant experience and skills, as marketing agencies often research candidates on social platforms.
- Company Research: Review Power Digital's website, case studies, and leadership team to understand their approach and client base. Their proprietary nova platform appears to be a key differentiator.
- Cover Letter Development: Create a cover letter that specifically addresses how your experience aligns with their focus on "powering the relentless pursuit of growth" and demonstrates your understanding of lead generation strategies.
- Application Submission: Submit your application through their official careers page at https://powerdigitalmarketing.com/company/careers/ to ensure authenticity.