Lead Generation Account Director, Client Services
Power Digital📌 Core Information
🔹 Job Title: Lead Generation Account Director, Client Services
🔹 Company: Power Digital
🔹 Location: United States (Remote, In-office, or Hybrid)
🔹 Job Type: Full-time
🔹 Category: 📞 Customer Service, 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
As a Lead Generation Account Director at Power Digital, you'll lead cross-functional marketing teams working with clients in the lead generation space. You'll drive performance through integrated marketing tactics across paid, owned, and earned channels, provide strategic guidance to both clients and internal teams, and serve as a key relationship builder with client decision-makers. This role combines marketing strategy, team leadership, and business consultation to deliver measurable growth for clients.
ASSUMPTION: Based on the description, this appears to be a senior client-facing role balancing strategic leadership, team management, and client relationship building. The role likely requires both deep marketing expertise and strong business acumen.
📋 Key Responsibilities
✅ Client Relationship Management: Establish strong relationships with key client decision makers through monthly one-on-one check-ins to review business performance, gauge sentiment, and identify growth opportunities.
✅ Strategic Leadership: Lead cross-functional account teams with comprehensive strategy across paid, owned, and earned channels to meet or exceed client business objectives.
✅ Data Analysis & Insights: Leverage data analytics tools (Google Analytics, Shopify, etc.) to identify strategic opportunities and translate them into actionable insights.
✅ Performance Measurement: Use overlapping datasets and measurement frameworks to guide strategy, validate marketing decisions, and optimize campaigns.
✅ Team Development: Coach team members to connect marketing objectives to business goals, providing timely and specific feedback.
✅ Client Retention & Growth: Lead contract renewal strategies and identify service expansion opportunities to grow client partnerships.
✅ Technology Implementation: Employ AI technologies and Power Digital's Nova ecosystem to enhance and optimize business processes.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communication or related discipline
Experience: 8+ years cross-channel digital marketing experience, ideally in a digital or media agency
Skills:
- Proven track record in client satisfaction/retention
- Extensive CRM/Marketing Operations platform experience (Salesforce, Shopify, Hubspot)
- Proficiency in business metrics (LTV:CAC, MER, etc.)
- End-to-end campaign leadership in multi-channel environments
- Executive-level relationship building
- Self-motivated with entrepreneurial mindset
- Strategic problem-solving abilities
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific figures not specified)
Benefits:
- Medical, Dental, Vision insurance (up to 100% employer-paid employee premiums)
- 401(k) plan with 4% employer contribution matching
- Unlimited Time Off (available from day one)
- Paid Volunteer Time Off (4 hours per quarter)
- Flexible work environment (remote, in-office, or hybrid)
- $100 USD Work From Home stipend
- Employee Assistance Program
- 14 paid holidays (12 national + 2 mental health days)
- Ongoing professional development programs
- Performance-based recognition and rewards
Industry Comparison: The benefits package appears competitive for senior marketing roles, particularly with the combination of unlimited PTO, flexible work arrangements, and 401(k) matching.
ASSUMPTION: While specific salary figures aren't provided, Account Director roles in digital marketing agencies typically range from $90,000-$150,000+ base salary depending on location, experience, and agency size, with additional commission potential.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm offering a full suite of digital marketing services. They position themselves at the intersection of marketing, consulting, and data intelligence.
Company Size: Medium to large, based on their service breadth and client portfolio
Company Stage: Growth stage with established processes but still emphasizing innovation and entrepreneurship
ASSUMPTION: The company appears to be a well-established digital marketing agency with technology capabilities (including their proprietary "nova" platform), likely managing significant media budgets for mid-to-large sized clients.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Likely reports to Client Services leadership with direct reports including Account Managers and channel specialists
Team Size/Composition: Leads cross-functional teams that likely include specialists across various marketing channels
Growth Opportunities: Path to higher leadership roles in client services, opportunity to expand account portfolios and revenue responsibility
ASSUMPTION: Based on the KPIs and responsibilities, this appears to be a senior role with significant revenue responsibility and direct influence on client retention (105% Net Revenue Retention target).
🌍 Location & Work Environment
Office Type: 100% remote, in-office, or hybrid options available
Geographic Context: Position is open to candidates throughout the United States
Work Schedule: Not specifically mentioned, but likely standard business hours with flexibility to accommodate client needs
Regional Considerations: Must be legally eligible to work in the U.S.
ASSUMPTION: The flexible work arrangement suggests the company has established remote work infrastructure and values work-life balance, though client-facing responsibilities may require occasional travel or specific availability hours.
💼 Interview & Application Insights
Typical Process: For senior agency roles, expect a multi-stage process including initial screening, portfolio/case study review, team interviews, and possibly a strategic presentation
Key Assessment Areas: Strategic thinking, client relationship management, team leadership, performance metrics understanding, cross-channel marketing knowledge
Application Tips: Highlight quantifiable client retention rates, revenue growth achievements, and specific examples of cross-channel marketing strategy
ATS Keywords: Lead generation, account director, client services, digital marketing strategy, CRM, Salesforce, Hubspot, LTV:CAC, retention metrics, multi-channel marketing
ASSUMPTION: These insights are based on standard interview practices for senior agency roles and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
- CRM/Marketing Platforms: Salesforce, Shopify, HubSpot
- Analytics: Google Analytics, Nova (proprietary platform)
- Measurement: Attribution tools, incrementality testing platforms
- AI Technologies: Various AI-powered marketing and analytics tools
ASSUMPTION: Beyond the explicitly mentioned platforms, familiarity with digital advertising platforms (Google Ads, Meta, LinkedIn), project management tools, and data visualization software would likely be beneficial in this role.
👔 Cultural Fit Considerations
Company Values: People-first, growth-obsessed, innovative, results-driven, integrity, autonomy, grit
Work Style: Fast-paced, entrepreneurial, consultative, data-driven, collaborative
Self-Assessment Questions:
- Are you comfortable balancing strategic insight with hands-on tactical execution?
- Do you thrive in an environment that values both autonomy and accountability?
- Can you effectively translate marketing metrics into business outcomes for clients?
- Are you passionate about continuous learning and adapting to new marketing technologies?
ASSUMPTION: The cultural elements are inferred from the company description highlighting values like "people-first," "growth-obsessed," and seeking individuals with "integrity, autonomy, and grit."
⚠️ Potential Challenges
- Balancing multiple client relationships and their varying needs simultaneously
- Managing cross-functional teams across potentially different locations and work arrangements
- Meeting specific KPI targets (105% Net Revenue Retention, Quarterly Service Expansion Quota)
- Staying current with rapidly evolving digital marketing landscape and technologies
- Navigating both strategic leadership and hands-on tactical guidance
ASSUMPTION: These challenges are inferred from the role responsibilities and KPIs, representing common pain points in similar agency director positions.
📈 Similar Roles Comparison
This Lead Generation Account Director role differs from standard Account Director positions by its specialized focus on lead generation marketing strategies and technologies. Compared to similar roles:
- vs. General Account Director: More specialized in performance marketing and lead generation tactics
- vs. Client Partner/Director: More focus on marketing strategy execution rather than purely relationship management
- vs. Marketing Strategy Director: More direct client interaction and revenue responsibility
- vs. Media Director: Broader channel responsibility beyond just paid media
ASSUMPTION: This comparison is based on standard agency role structures and the specific requirements outlined in the job description.
📝 Sample Projects
- Developing an integrated cross-channel lead generation strategy for a B2B SaaS client to improve quality and volume of qualified leads
- Creating a measurement framework that connects marketing KPIs to business outcomes for an enterprise client
- Implementing first-party data strategy to improve targeting and personalization across channels
- Leading a testing roadmap to optimize conversion rates and reduce cost-per-acquisition
- Analyzing customer journey touchpoints to identify and eliminate friction points in the lead nurturing process
ASSUMPTION: These project examples are based on the responsibilities listed and represent typical work in lead generation-focused digital marketing.
❓ Key Questions to Ask During Interview
- How does Power Digital define success for the Lead Generation Account Director role beyond the stated KPIs?
- What are the biggest challenges your current lead generation clients are facing, and how is Power Digital addressing them?
- How does the Nova platform integrate with client data systems, and what insights does it provide that other analytics platforms don't?
- Can you describe the typical composition of the cross-functional teams I would be leading?
- What professional development opportunities exist for Account Directors to continue growing their expertise?
- How does Power Digital approach measurement and attribution challenges in today's privacy-first digital landscape?
ASSUMPTION: These questions are suggested based on the role requirements and company information provided, and should be tailored to the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Customization: Highlight experience with lead generation strategies, client retention metrics, and cross-channel marketing campaigns. Include specific measurable achievements.
- ATS Optimization: Incorporate key terms like "lead generation," "client services," "account director," "marketing strategy," "CRM," "Salesforce," "Hubspot," and relevant business metrics (LTV:CAC, MER).
- Portfolio Preparation: Compile case studies demonstrating successful lead generation strategies, client retention, and revenue growth.
- Research: Explore Power Digital's client base, recent work, and proprietary "nova" platform to better understand their approach and capabilities.
- Network: Connect with current or former Power Digital employees on LinkedIn to gain insights about the company culture and interview process.
- Application Submission: Apply through the official Power Digital careers page to ensure authenticity (https://powerdigitalmarketing.com/company/careers/).