Head of Growth Marketing
Leadership Growth Marketing role at Instrumentl. Remote, USA · full-time · $180,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own demand across SEO/SEM, paid social, email, and emerging channels, including budgets and resourcing
- Create campaigns and messaging that move nonprofit prospects toward engagement and conversion
- Manage the funnel through trial activation, improving pages, onboarding, and lead routing with Product and Ops
- Coordinate with PMM, Brand, Events, Sales, RevOps, and Finance on campaigns, attribution, and ROI
- Build reporting, experimentation, and AI-enabled workflows that improve learning and execution
What you bring
- At least eight years in demand generation, growth, or performance marketing for B2B SaaS
- A record of owning pipeline results and developing demand across several channels
- Practical experience with SEO/SEM, paid social, email, AEO, and CRO
- Experience directing contractors and agencies while retaining responsibility for strategy
- Creative campaign work that has produced conversions, plus strong collaboration across PMM, Sales, Product, RevOps, and Finance
Who this fits
You’ll suit a hands-on growth leader who wants to create a demand function and team from the ground up. This is a remote USA role with ownership of strategy, pipeline results, and channel decisions. You’ll begin with one direct report while contractors and agencies support execution, with scope to expand the team.
From the employer
Hello, we’re Instrumentl. 👋
Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that.
Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform.
We're growing quickly, customers love us (check out our G2 reviews!), and we're hiring people who want to build something that matters.
About the role
We're hiring a Head of Growth Marketing to build Instrumentl's growth and demand engine — how we reach, engage, and convert nonprofits and grant-funded organizations from first touch through free-trial activation and Sales handoff.
This is a newly created role with full ownership of strategy and the pipeline number. Today, channel execution runs through a mix of contractors and agencies, and you'll have one direct report to start — with opportunity to hire as the engine scales.
This is a builder's role at its core: you'll own the outcomes, not just the plan, with room to build both the growth engine and the team from the ground up. We're looking for someone who's data-driven, brings creative and innovative testing methodologies to reach and convert, and is excited by the mission and impact you can have. Growth is central to Instrumentl's trajectory, which makes this an incredibly strategic and high-impact role.
What you'll do
- Architect and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set budgets, targets and own the resourcing plan and outcomes behind them
- Develop creative campaigns and messaging that compel nonprofits and grant-funded organizations to engage and convert
- Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery
- Own the conversion funnel from first touch through free-trial activation and conversion to opportunity
- Partner with Product and Ops to optimize landing pages, onboarding flows, and lead routing Cross-Functional Partnership
- Work with PMM, Brand, and Events to build integrated campaigns
- Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI
- Own the measurement framework and reporting infrastructure that gives the business real-time visibility into pipeline health and channel ROI
- Establish a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings
- Use AI tools to accelerate execution and create workflows that compound over time
Growth & Demand Generation
Funnel & Conversion
Team & Operations
What we're looking for
- 8+ years in demand gen, growth, or performance marketing at B2B SaaS companies
- Proven track record owning a pipeline number and building a multi-channel demand engine
- Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO
- Experience managing execution through contractors and agencies while owning strategy and channel decisions
- Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance
- Creative marketer with a track record of campaigns that convert
- Experience building a growth function from the ground up at an early-stage company
- Has marketed to nonprofits, mission-driven, or grant-funded organizations
Required
Nice to have
Compensation & Benefits
- 100% covered health, dental, and vision insurance for employees (50% for dependents)
- Generous PTO, including parental leave
- 401(k)
- Company laptop and home-office stipend
- Bi-annual company retreats
For US-based candidates, the target salary range is $180,000 -$215,000 + equity. Final compensation is determined based on experience, skillset, scope, interview performance, and geographic location.
Canadian compensation varies by province and will be shared by your recruiter.
Benefits
Instrumentl is evolving rapidly. You'll always have new challenges and opportunities to grow here.