🔹 Job Title: Installed Base Field Marketing Manager
🔹 Company: Five9
🔹 Location: United States (Remote or Hybrid for San Ramon area)
🔹 Job Type: Full-time
🔹 Category: 📍 Field Marketing
As the Installed Base Field Marketing Manager at Five9, you'll drive growth within the existing customer base by creating and executing strategic marketing initiatives. You'll serve as the critical bridge between Customer Success, Customer Advocacy & Engagement, Account Management, and Marketing teams. Your focus will be on customer expansion and retention through innovative field marketing strategies, combining digital campaigns, in-person events, and exclusive white-glove marketing programs.
Reporting to the VP of North America Field Marketing, you'll collaborate across teams to deliver demand generation and account-based experience (ABX) programs that increase customer engagement and drive expansion revenue.
ASSUMPTION: Based on the description, this role appears to be focused on existing customer marketing rather than new customer acquisition, with emphasis on upselling and cross-selling to the current client base.
Education: Bachelor's degree in Marketing, Business, or related field
Experience:
Skills:
Other Requirements:
Salary Range: $66,200 - $161,900 USD
Benefits:
Industry Comparison: The salary range is competitive for field marketing management roles in the B2B SaaS industry, with the higher end accommodating candidates with extensive experience in customer marketing and proven success in revenue expansion initiatives.
ASSUMPTION: The wide salary range likely reflects varying levels of experience, geographic location differences across the US, and the impact of performance-based components not fully detailed in the listing.
Industry Position: Five9 is a leading provider of cloud contact center software serving customers worldwide. The company specializes in cloud-based customer experience solutions.
Company Size: Not specified in the listing, but as a company offering competitive benefits and managing enterprise clients, it appears to be an established mid to large-sized organization.
Company Stage: Established growth-stage company based on the sophisticated marketing infrastructure, dedicated customer success teams, and emphasis on expansion revenue.
ASSUMPTION: The information about Five9 being a "leading provider" comes directly from the listing. The size and stage assessment is based on the structured team organization, comprehensive benefits package, and focus on strategic expansion of existing accounts.
Career Level: Mid to Senior-level position based on the required 5+ years of experience and strategic responsibilities
Reporting Structure: Reports directly to the VP of North America Field Marketing
Team Size/Composition: Not specified, though the role involves extensive cross-functional collaboration with Customer Success, Account Management, and Marketing teams
Growth Opportunities: Potential growth paths could include advancement to senior management roles in customer marketing, field marketing leadership, or broader marketing strategy positions
ASSUMPTION: The career level is inferred from the required years of experience, strategic responsibilities, and reporting structure. Growth opportunities are based on typical career progression in marketing organizations of similar structure.
Office Type: Fully remote for candidates residing outside a 50-mile radius of the San Ramon office. Hybrid (3 days per week in office on M,W,Th) for candidates living within 50 miles of San Ramon.
Geographic Context: United States-based position with flexibility for remote work. San Ramon, CA is in the San Francisco Bay Area, a major technology hub with a high cost of living.
Work Schedule: Standard full-time schedule with specific in-office days (Mon, Wed, Thu) for those working hybrid.
Regional Considerations: For those considering the hybrid option, the San Ramon location in the Bay Area offers proximity to a thriving tech ecosystem but comes with higher living costs compared to many other US regions.
ASSUMPTION: No assumptions needed as the work location details are explicitly stated in the job listing.
Typical Process: For marketing roles at established B2B SaaS companies like Five9, the interview process typically includes initial screening, conversations with the hiring manager, panel interviews with cross-functional stakeholders (likely including customer success and account management leaders), and possibly a practical assessment of marketing campaign planning skills.
Key Assessment Areas: Expect evaluation of your experience with ABM strategies, customer marketing initiatives, campaign results measurement, budget management, and ability to navigate cross-functional relationships.
Application Tips: Emphasize specific examples of customer marketing campaigns that drove expansion revenue. Quantify results where possible (e.g., "Increased customer retention by X%" or "Generated $Y in expansion revenue through targeted marketing initiatives").
ATS Keywords: Field marketing, account-based marketing (ABM), ABX, customer marketing, installed base growth, demand generation, Salesforce, 6Sense, Marketo, customer expansion, retention marketing, net revenue retention, account management.
ASSUMPTION: The interview process description is based on standard practices for similar roles in B2B technology companies and not explicitly stated in the job listing.
ASSUMPTION: The core platforms (Salesforce, 6Sense, Marketo, Asana) are explicitly mentioned in the job description. The additional tools are inferred based on the marketing channels and responsibilities described in the role.
Company Values: Five9 states they value "bringing joy to customer experience" and have a "team-first culture" that enables innovation, growth, and enjoyment of the journey together. They explicitly mention celebrating diversity and fostering an inclusive environment.
Work Style: The role requires a collaborative approach, working across multiple teams while also demonstrating independent initiative. The description suggests a fast-paced environment with an emphasis on detailed execution and meeting deadlines.
Self-Assessment: Prospective applicants should consider:
ASSUMPTION: The company values are stated directly in the job listing. The work style assessment is based on the described responsibilities and qualifications.
ASSUMPTION: These challenges are inferred from the role description and represent common challenges in similar positions. The actual difficulty level will depend on the specific team dynamics, organizational support, and individual experience.
This Installed Base Field Marketing Manager role differs from traditional field marketing positions that focus on new customer acquisition. Key differences include:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas outlined in the job description.
ASSUMPTION: These sample projects are illustrative examples based directly on the responsibilities listed in the job description and represent typical initiatives for a role focused on installed base growth.
ASSUMPTION: These questions are suggested based on the role type and industry standards. They should be adapted based on the specific interview context and stage of the process.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.