Creative Strategist
Mid-level Creative role at Inkitt. San Francisco · full-time · $80,000–$120,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Read books and watch series, then turn their strongest story elements into hooks and ad briefs
- Write short paid-social concepts that condense complete stories into conversion-focused copy
- Run paid creative production from angle development through design briefs, tickets, and iteration
- Use UA results to shape new creative angles, formats, tests, and funnel improvements
- Track community trends and build assets for campaigns, marketing beats, and testing plans
What you bring
- At least three years in creative strategy or content marketing supporting paid UA or performance marketing, preferably at a fast-moving startup
- Excellent paid-social copywriting, including short hooks and concise story summaries that drive interest
- Active participation in BookTok, Bookstagram, or romance-reading communities, with awareness of emerging tropes and formats
- Comfort with Google Sheets or Excel, performance metrics, and linking creative choices to paid-channel results
- Hands-on experience with UA teams plus CapCut, Premiere Pro, image editing, and AI video tools
Who this fits
You’ll suit this role if you enjoy romance content, paid acquisition, rapid testing, and turning story trends into conversion-focused creative. The job is onsite in San Francisco and involves independent execution, close work with the UA team, and coordination with outside production partners. Inkitt emphasizes fast action, autonomy, data-informed decisions, and strong interest in AI and entertainment.
From the employer
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 7 days and selling directly to consumers through its Inkitt Galatea app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based microdrama platform with billions of episodes streamed to date. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into Ironblood, the first AI Native streaming platform for action and adventure, is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
- Read books and watch series to extract key USPs and pivotal story elements; synthesize them into punchy hooks and paid ad creative briefs engineered to drive conversion across paid channels.
- Write compelling ad copy and hooks for paid social, distilling a full story into a two sentence scroll stopper optimized for performance.
- Own the paid creative production lifecycle for UA campaigns: conceive performance driven angles, brief designers, manage tickets end to end, and iterate based on UA feedback and ROAS/conversion data.
- Embed within the UA team to align creative with funnel signals, translating what's working in paid channels into new angles, formats, and tests that move CAC and LTV.
- Stay deeply plugged into BookTok, Bookstagram, and Reddit to identify trending formats and hooks before they peak, then translate them into paid ad concepts.
- Experiment with AI video tools and image editing to independently build and iterate on performance assets.
- Develop and manage a pipeline of paid creatives aligned to key marketing beats, evergreen campaigns, and UA testing roadmaps.
- Manage external production partners for more complex creative executions.
What You'll Bring:
- 3+ years of experience in creative strategy or content marketing specifically in support of paid UA or performance marketing, ideally in a fast moving startup.
- Exceptional copywriting skills built for paid social. You can write a hook that stops the scroll and a two sentence synopsis that sells a 400 page book.
- A genuine love of romance: books, movies, TV. You're the person who actually wants to read this content all day.
- Active presence on BookTok, Bookstagram, or romance reading communities. You know what's trending, what tropes are having a moment, and what's coming next.
- Strong analytical instincts: comfortable in Google Sheets/Excel, fluent in performance metrics, and able to connect creative decisions to paid channel outcomes.
- Hands on experience working alongside a paid/UA team with a solid understanding of full funnel marketing and how creative impacts conversion.
- Proficiency with creative tools: CapCut, Premiere Pro, image editing, and AI video tools.
- A bias toward action. You move fast, learn fast, and don't wait for a perfect brief to get started.
Who We Are Looking For:
- Autonomous
- Bring solutions instead of problems
- Data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company
What We’ll Offer:
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching for everyone
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app and CandyJarTV app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Free lunch in office everyday
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog friendly offices in Berlin and San Francisco