IDD Regional Marketing Manager Nordics

## 📌 Core Information 🔹 Job Title: IDD Regional Marketing Manager Nordics 🔹 Company: Thermo Fisher Scientific 🔹 Location: Sweden 🔹 Job Type: Full-time 🔹 Category: 📍 Field Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview Thermo Fisher Scientific, a global leader in science and diagnostics, is seeking a strategic marketer with deep knowledge of the Nordic countries to develop and implement an effective local marketing strategy for their Immunodiagnostics Division (IDD) products. This role will be crucial in achieving commercial revenue and growth targets for IDD in the Nordic region, which includes Sweden, Norway, Denmark, Finland, and Iceland. **ASSUMPTION:** The job description does not specify the job type, but based on the seniority and responsibilities of the role, it is reasonable to assume this is a full-time position. --- ### 📋 Key Responsibilities ✅ Develop and implement country-specific marketing strategies in the Nordic countries (SE/NO/DK/FI/IC) to build market or segment-specific value propositions. ✅ Drive revenue and growth by securing business in public labs, implementing account-based marketing with private players, and performing in-country awareness and medical educational tactics. ✅ Collaborate with regional and in-country commercial partners to develop strategies and prioritize resources to effectively accomplish revenue and growth objectives. ✅ Collaborate with MSA on KOL management and impactful clinical and end-customer engagement organizations to improve local and regional commercial efforts. ✅ Manage event marketing including clinical round-tables, educational webinars/seminars, third-party events, and local society meetings. ✅ Collect and analyze KOL/VoC feedback to inform marketing planning, value proposition development, and product management. ✅ Work with regional marketing development managers to guide customer-centric planning and execution of Nordic-specific regional programs. ✅ Work with the regional marketing communications team to customize EU or global campaigns and digital tactics for customers in the Nordic countries. **ASSUMPTION:** The job description does not explicitly state all responsibilities, but based on the overall context, these key responsibilities can be reasonably inferred. --- ### 🎯 Required Qualifications **Education:** A higher degree or equivalent experience (marketing preferred) in a life science subject. **Experience:** 5+ years of marketing experience, with experience in working with CEIVD, IVDR, and/or Med-tech Code compliance. **Skills:** Fluent written/spoken English and at least one Nordic language. Strong communication skills for engaging with key medical customers virtually, in hybrid, or in-person settings. **ASSUMPTION:** The job description does not specify any additional required skills or qualifications beyond what is listed. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Not specified **Industry Comparison:** The salary range for this role in the Nordic region is typically competitive with other senior-level marketing positions in the medical diagnostics or life sciences industry. Benefits packages often include health insurance, retirement contributions, and paid time off. **ASSUMPTION:** The salary range and benefits information are not provided in the original job listing, so this industry comparison is based on standard practices for similar roles in the region. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Thermo Fisher Scientific is a global leader in the life sciences and diagnostics industry, providing a wide range of products and services to healthcare professionals and research organizations. **Company Size:** Thermo Fisher Scientific is a large, publicly-traded enterprise with a global presence. **Company Stage:** As an established, publicly-traded company, Thermo Fisher Scientific is in a mature, growth stage. **ASSUMPTION:** The company information is not explicitly stated in the job description, but these details about Thermo Fisher Scientific's industry position, size, and stage can be reasonably inferred based on the company's reputation and scale. --- ### 📊 Role Analysis **Career Level:** This appears to be a senior-level marketing role, as it requires 5+ years of experience and the ability to develop and implement strategic marketing plans. **Reporting Structure:** The job description does not specify the reporting structure, but this role likely reports to a regional or country-level marketing manager or director. **Team Size/Composition:** The size and composition of the marketing team supporting this role is not provided. **Growth Opportunities:** This position offers the opportunity to take on more responsibility in managing regional marketing strategies and potentially progress to a larger regional or global marketing role within the organization. **ASSUMPTION:** The reporting structure, team size, and specific growth opportunities are not detailed in the job description, so these insights are based on typical structures for similar senior marketing roles. --- ### 🌍 Location & Work Environment **Office Type:** The job description does not specify the work arrangement, but it is likely an in-office or hybrid role based on the need for in-person engagement with customers and partners. **Geographic Context:** The role is based in Sweden, which is a developed, high-cost market with a strong life sciences and healthcare industry presence. **Work Schedule:** The job description indicates a standard work schedule of Monday to Friday. **Regional Considerations:** The Nordic countries (Sweden, Norway, Denmark, Finland, and Iceland) have distinct cultural and business practices that the successful candidate will need to navigate effectively. **ASSUMPTION:** The work arrangement is not explicitly stated, so the in-office or hybrid assumption is based on the customer-facing nature of the role. The regional considerations are inferred from the job's Nordic focus. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for this role is likely to include an initial phone/video screening, followed by 1-2 in-person or virtual interviews with the hiring manager and potential team members. The candidate may also be asked to complete a marketing strategy presentation or case study. **Key Assessment Areas:** Employers will likely evaluate the candidate's strategic marketing capabilities, industry knowledge, ability to drive revenue and growth, and experience collaborating with cross-functional teams and external partners. **Application Tips:** To stand out, applicants should highlight their relevant experience in the Nordic healthcare/diagnostics market, demonstrate a strong understanding of the regional competitive landscape, and showcase their creativity in developing targeted marketing campaigns. **ATS Keywords:** Some key terms to include in resumes and applications are: "IVD marketing," "Nordic healthcare," "KOL management," "account-based marketing," "customer engagement," and "regional marketing strategy." **ASSUMPTION:** The interview process and assessment areas are based on typical practices for senior-level marketing roles, while the application tips and ATS keywords are inferred from the job responsibilities and requirements. --- ### 🛠️ Tools & Technologies The role will likely require familiarity with marketing automation platforms, customer relationship management (CRM) systems, event management tools, and data analytics software to support the development and execution of regional marketing campaigns. **ASSUMPTION:** The job description does not mention any specific tools or technologies, so this list of common marketing software is based on industry standards for similar roles. --- ### 👔 Cultural Fit Considerations **Company Values:** Thermo Fisher Scientific values innovation, collaboration, and a commitment to making a positive impact on the lives of patients and healthcare providers. **Work Style:** The job description suggests a fast-paced, dynamic work environment where the successful candidate will need to be proactive, independent, and adept at problem-solving. **Self-Assessment:** Applicants should consider whether they thrive in an aspirational, ambiguous setting where they must work closely with cross-functional teams to develop creative solutions. **ASSUMPTION:** The company's values and work style are not explicitly stated in the job description, but can be reasonably inferred based on Thermo Fisher Scientific's reputation as a leading, innovative life sciences company. --- ### ⚠️ Potential Challenges The broad geographic scope of the Nordic region, along with the need to coordinate with both regional and in-country partners, may present logistical and communication challenges for the successful candidate. Additionally, the responsibility to drive revenue and growth targets could lead to a high-pressure work environment. **ASSUMPTION:** These potential challenges are not directly stated in the job description but can be reasonably inferred based on the role's responsibilities and regional focus. --- ### 📈 Similar Roles Comparison This IDD Regional Marketing Manager role is similar to other senior-level marketing positions in the life sciences or medical diagnostics industry, such as Regional Marketing Director or Global Marketing Manager. The key differences may lie in the geographic focus on the Nordic countries and the specific expertise required in the IVD/CEIVD/IVDR regulatory landscape. **ASSUMPTION:** The comparison to similar roles is based on standard industry practices for senior marketing positions, but the specific details may vary depending on the company and product portfolio. --- ### 📝 Sample Projects Some examples of projects or tasks the successful candidate may work on include: - Developing a comprehensive marketing strategy to increase IDD product adoption in the Nordic public lab system - Executing an account-based marketing campaign to drive sales with key private healthcare providers in the region - Organizing a series of educational webinars and regional conferences to raise awareness of Thermo Fisher's IDD solutions among Nordic healthcare professionals - Analyzing customer feedback and market data to inform the creation of localized value propositions and marketing materials **ASSUMPTION:** These sample projects are derived from the key responsibilities outlined in the job description and are intended to provide applicants with a better understanding of the types of initiatives they may be involved in. --- ### ❓ Key Questions to Ask During Interview 1. Can you provide more details about the current state of the IDD business in the Nordic region and the key growth opportunities you see? 2. How does this regional marketing role interact with the global marketing team and other regional/local commercial teams? 3. What are the most important metrics or KPIs that will be used to evaluate the success of this position? 4. Can you share some examples of the types of educational and awareness-building activities you envision for this role? 5. What are the most significant regulatory or compliance considerations that the regional marketing team needs to navigate in this market? 6. How does Thermo Fisher support the professional development and career progression of its marketing talent? **ASSUMPTION:** These sample questions are intended to help applicants demonstrate their interest and understanding of the role, as well as evaluate whether it is the right fit for their career goals. The specific questions may need to be adapted based on the information provided during the interview process. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To pursue this opportunity effectively, applicants should: 1. Thoroughly review the job description and requirements to ensure they meet the necessary qualifications. 2. Tailor their resume and cover letter to highlight their relevant experience in the Nordic healthcare/diagnostics market, as well as their strategic marketing capabilities and ability to drive revenue growth. 3. Prepare thoughtful questions to ask during the interview that demonstrate their understanding of the role and interest in the company. 4. Research Thermo Fisher Scientific and the competitive landscape in the Nordic IVD/diagnostics industry to be able to speak knowledgeably about the market. 5. Be ready to discuss their approach to developing targeted, customer-centric marketing campaigns and collaborating with cross-functional teams. 6. Optimize their resume and application for relevant applicant tracking systems (ATS) by incorporating the identified keywords.