Growth Product Marketing Manager
Thesis📌 Core Information
🔹 Job Title: Growth Product Marketing Manager
🔹 Company: Thesis
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: 📦 Product Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
Thesis is seeking a Growth Product Marketing Manager to drive strategic growth initiatives for their cognitive enhancement brands, Thesis and Stasis. This role sits at the intersection of marketing and product, focusing on optimizing performance marketing, creative strategy, digital products, and executing strategic projects that directly impact business growth. You'll work with both internal teams and external agencies to optimize conversion rates, manage creative assets, and drive measurable business results.
ASSUMPTION: Based on the description, this appears to be a mid to senior-level position given the strategic nature of the role and the requirement for 3+ years of experience. The role seems to combine elements of both product marketing and growth marketing, requiring both analytical skills and creative oversight.
📋 Key Responsibilities
✅ Performance Marketing Management
- Manage day-to-day performance and communication with growth agencies
- Conduct reporting and deliver weekly presentations on performance metrics
- Review, provide feedback, and approve creative assets from TAO, DTCo, and internal teams
- Brief internal static designs for Thesis/Stasis
- Oversee project briefs, design briefs, and quality assurance for Replo and landing pages
- Execute, update, or QA all on-site campaigns (promotional banners, etc.)
- Develop and manage the CRO roadmap
- Lead CRO briefing, design & copy briefing, QA, and launch processes
- Manage CRO analytics and reporting
- Launch and monitor A/B tests using testing software
- Track and report key metrics for special projects
- Develop and oversee the creation of PATs and Go-To-Market (GTM) plans
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years in growth marketing, performance marketing, or product management
Skills:
- Strong analytical skills and proficiency in data-driven decision-making
- Experience managing creative production and collaborating with external agencies
- Hands-on experience with CRO, A/B testing, and website optimization
- Proficiency in digital marketing tools and analytics platforms
- Strong project management skills with ability to handle multiple initiatives simultaneously
- Excellent communication and stakeholder management abilities
ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field is likely expected for this role based on industry standards for marketing management positions.
💰 Compensation & Benefits
Salary Range: $85,000-135,000 base salary (varies based on candidate's location, skill level, and experience)
Benefits:
- Competitive equity package
- Health, dental, and vision plans (including a 100% covered premium plan for all three)
- HSA, FSA and pre-tax commuter benefits
- 401k retirement plan
- Flexible PTO policy
- $100 monthly wellness stipend
- Unlimited Thesis nootropics
- Additional benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more
- Dog-friendly office in Flatiron district
- Hybrid work model
📌 Applicant Insights
🔍 Company Context
Industry Position: Thesis is a venture-backed company at the forefront of the cognitive enhancement and nootropics market. With its Thesis and Stasis brands, the company is pioneering science-backed approaches to brain health and stimulant support, particularly focused on the ADHD community.
Company Size: Not explicitly stated, but appears to be a growth-stage startup
Company Stage: Growth-stage with $14M+ in venture capital funding
ASSUMPTION: Based on the funding amount mentioned and the company's positioning as building category-defining brands, Thesis appears to be in its growth stage rather than early startup phase. The company likely has an established team structure but is still scaling operations and market presence.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The company mentions "a strong emphasis on promoting from within and personal development" and creating "opportunities for personal and professional growth," suggesting strong internal mobility for high performers.
ASSUMPTION: Given the breadth of responsibilities and cross-functional nature of the role, this position likely reports to a Director of Marketing, Head of Growth, or potentially the CMO. The role likely interfaces with product teams, creative teams, and external agencies.
🌍 Location & Work Environment
Office Type: Hybrid work model
Geographic Context: New York office located in the Flatiron district, steps from Union Square and Madison Square Park - a prime area for tech and startup companies
Work Schedule: Not specifically mentioned, but the emphasis on work/life harmony suggests reasonable flexibility
Regional Considerations: New York City is a competitive job market with a high cost of living but offers abundant opportunities in the tech and marketing sectors
ASSUMPTION: The hybrid work model likely includes some required in-office days with flexibility for remote work on other days, which is standard for many NYC-based tech companies post-pandemic.
💼 Interview & Application Insights
Typical Process: For growth marketing roles at venture-backed startups, the interview process typically includes:
- Initial screening with a recruiter or HR
- First-round interview with the hiring manager
- Technical/analytical assessment or case study related to growth marketing
- Panel interviews with team members and stakeholders
- Final interview with senior leadership
- Analytical capabilities and data-driven decision making
- Experience with CRO and A/B testing methodologies
- Creative assessment and feedback skills
- Project management capabilities
- Communication and stakeholder management
- Highlight specific growth metrics and results from previous roles
- Showcase experience with CRO tools and methodologies
- Demonstrate proficiency in balancing analytical and creative aspects of marketing
- Prepare examples of successful campaigns or tests you've managed
ASSUMPTION: These insights are based on industry standards for similar roles at venture-backed companies and may vary based on Thesis's specific hiring practices.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role would typically utilize:
- CRO & A/B Testing: Optimizely, VWO, Google Optimize
- Analytics: Google Analytics, Amplitude, Mixpanel
- Ad Platforms: Google Ads, Meta Ads Manager, TikTok Ads
- Project Management: Asana, Trello, Monday.com, or similar
- Website Management: The listing mentions Replo (a Shopify page builder)
- Reporting: Data Studio, Tableau, or similar visualization tools
ASSUMPTION: These tools represent industry-standard platforms for growth marketing roles and are not explicitly mentioned in the job description. The specific tech stack may vary.
👔 Cultural Fit Considerations
Company Values: The company explicitly outlines four core values:
- Meet Your Potential: Focus on personal and professional growth, open feedback, and continuous improvement
- Own Outcomes: Results-driven approach with emphasis on taking responsibility and operating with urgency
- Lead with Science and Data: Making decisions based on objective metrics and scientific evidence
- Create Exceptional Experiences: Commitment to building an inclusive environment and delivering thoughtful customer experiences
- Data-driven decision making
- Entrepreneurial spirit and ownership
- Fast-paced execution with focus on results
- Collaborative environment with emphasis on feedback
- Do I thrive in a metrics-driven environment where results matter?
- Am I comfortable taking ownership of projects from strategy to execution?
- Do I enjoy balancing analytical thinking with creative direction?
- Am I passionate about cognitive health and optimization?
- Do I value continuous learning and personal development?
⚠️ Potential Challenges
- The role combines multiple areas of expertise (performance marketing, creative direction, CRO, project management), requiring versatile skills and potential context-switching
- Managing external agency relationships while overseeing internal teams may require strong diplomacy and communication skills
- Working in a growth-stage startup environment often means priorities can shift rapidly as business needs evolve
- The role requires balancing analytical precision with creative judgment, which can be challenging for professionals stronger in one area than the other
ASSUMPTION: These challenges are inferred from the role description and typical challenges in similar growth marketing positions at venture-backed companies.
📈 Similar Roles Comparison
This Growth Product Marketing Manager role combines elements of several traditional roles:
- Growth Marketing Manager: This role has the growth focus but adds more product and creative elements than typical growth roles
- Product Marketing Manager: While it includes product marketing elements, it has more focus on performance marketing and CRO than traditional PMM roles
- Conversion Rate Optimization Manager: CRO is a key component, but this role has broader responsibilities including creative direction and agency management
- Marketing Operations Manager: The analytical and process management aspects overlap, but this role has more strategic and creative elements
ASSUMPTION: This comparison is based on standard industry role definitions and how this particular position appears to blend elements from multiple marketing specializations.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects like:
- Developing and executing a complete checkout flow optimization project, from hypothesis through A/B testing to implementation
- Creating a comprehensive dashboard for monitoring and reporting key marketing performance metrics across channels
- Managing the development and launch of new landing pages for product-specific campaigns
- Coordinating a promotional campaign across website, email, and social channels including creative brief development, asset review, and performance tracking
- Conducting an audit of current marketing campaigns and creating an optimization roadmap to improve conversion rates
ASSUMPTION: These sample projects are based on the responsibilities listed and represent typical initiatives for a Growth Product Marketing Manager but may not reflect actual projects at Thesis.
❓ Key Questions to Ask During Interview
- "What are the most important growth metrics the company is focusing on over the next 6-12 months?"
- "How does the team balance data-driven decision making with creative exploration and brand consistency?"
- "Could you share an example of a successful CRO test that drove meaningful results for the business?"
- "How does this role collaborate with other departments like product, engineering, and customer success?"
- "What does success look like for this position in the first 90 days and the first year?"
- "How does Thesis approach testing and learning from initiatives that don't perform as expected?"
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand expectations and cultural fit, but should be tailored to specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume to highlight relevant experience with growth marketing, CRO, and performance marketing metrics
- Update your LinkedIn profile to ensure it reflects your current skills and experience, particularly in areas mentioned in the job requirements
- Prepare a brief case study of a successful growth or CRO initiative you've led that demonstrates your analytical thinking and results
- Research Thesis and Stasis products to understand their approach to cognitive enhancement and nootropics
- Connect with current employees on LinkedIn to gain additional insights about the company culture
- Optimize your application by including key terms like "growth marketing," "CRO," "performance marketing," "A/B testing," and "data-driven" in your resume and cover letter
- Prepare to discuss specific metrics from your previous roles that demonstrate your impact on business growth