G

Founding Growth Lead

GPTZero
Full-time
On-site
New York, United States
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Founding Growth Lead

๐Ÿ”น Company: GPTZero

๐Ÿ”น Location: New York, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the Founding Growth Lead at GPTZero, you'll be a pivotal early team member driving consumer growth strategy and execution for the leading AI detection platform. Working directly with the CEO, you'll build growth loops, rapidly experiment with acquisition channels, and optimize the entire user journey to scale GPTZero's impact in restoring trust and transparency on the internet. This high-ownership role combines strategic thinking with hands-on execution to accelerate user acquisition and retention across multiple segments including educators, students, journalists, marketers, and writers.

ASSUMPTION: Based on the "founding" title and direct work with the CEO, this appears to be one of the first dedicated growth hires at the company, suggesting the role will have significant impact on establishing growth frameworks and processes.


๐Ÿ“‹ Key Responsibilities

  • โœ… Own end-to-end product-led growth, including signup, activation, checkout, monetization, and retention
  • โœ… Launch multiple high-velocity experiments weekly, measure impact, and scale what works
  • โœ… Develop and scale viral loops to grow organic impressions and conversions
  • โœ… Create data-driven strategies using analytics to refine messaging, onboarding, channel selection, and positioning
  • โœ… Design and optimize landing pages through ideation, testing, and analysis
  • โœ… Implement diverse consumer acquisition strategies including TikTok influencer marketing, SEO, and partnerships
  • โœ… Build content and community engagement loops for various user segments through organic social, community creation, and thought leadership

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Previous experience as a founder or early-stage operator who has driven consumer growth from 0โ†’1

Skills:

  • Deep understanding of growth loops, funnel optimization, and high-leverage growth tactics
  • Technical data analysis capabilities (SQL, Python, Scipy, Databricks, Amplitude)
  • Experience running rapid experiments and iterating based on data
  • Experimental mindset with ability to take calculated risks
  • Data-driven decision making
  • High ownership and ability to work autonomously
  • Consumer-first thinking with awareness of trends and information channels

ASSUMPTION: While not explicitly stated as "required," the qualifications labeled with "โœ…" in the original listing appear to be mandatory, while those marked as "a plus" are preferred but not essential.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: "Top of line equity and compensation in an early-stage startup"

Industry Comparison: Not specified

ASSUMPTION: The mention of "top of line equity" suggests this role likely offers above-market equity compensation compared to similar growth roles at early-stage startups, reflecting both the "founding" title and the company's established user base ("millions of users").


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: GPTZero is positioned as the leading AI detection platform focused on content authenticity, serving the growing market need for distinguishing between human and AI-generated content.

Company Size: Not specified, but appears to be an early-stage startup with an established engineering team and millions of users

Company Stage: Early-growth stage startup with significant market traction (millions of users and institutional clients)

ASSUMPTION: Based on the founding team's background (from Uber, Meta, Amazon, Affirm, and leading AI research labs) and the millions of users mentioned, GPTZero appears to be a well-funded, fast-growing startup that has achieved product-market fit and is now focusing on scaling growth operations.


๐Ÿ“Š Role Analysis

Career Level: Senior (leadership position with full ownership of growth strategy)

Reporting Structure: Reports directly to Edward (CEO) with weekly meetings with Alex (CTO)

Team Size/Composition: Will work with engineering team, design team, and part-time Director of Demand Gen

Growth Opportunities: Potential to build and lead a growth team as the company scales; opportunity to learn from top growth advisors and mentors

ASSUMPTION: As a "founding" growth lead, this role likely involves initially working as an individual contributor with the expectation of building and leading a team as growth initiatives prove successful and the company continues to scale.


๐ŸŒ Location & Work Environment

Office Type: Not specified

Geographic Context: New York is a major tech hub with a strong startup ecosystem, particularly for AI and media-related ventures

Work Schedule: Not specified

Regional Considerations: High cost of living in New York may be offset by competitive compensation; vibrant professional network for growth marketing talent

ASSUMPTION: No specific mention of remote work suggests this may be an in-office or hybrid role, though flexibility could be negotiable given the tech industry's trends. The New York location provides access to a rich talent pool and proximity to media, education, and publishing industries relevant to GPTZero's market.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For growth leadership roles at early-stage startups, the process typically includes:

  • Initial screening with founder(s)
  • Growth strategy assessment or case study
  • Meetings with key stakeholders (CTO, advisors)
  • Possible growth framework presentation

Key Assessment Areas:

  • Past growth achievements with measurable results
  • Data analysis capabilities
  • Experimental approach and learning process
  • Strategic thinking balanced with tactical execution
  • Cultural fit with a fast-moving startup environment

Application Tips:

  • Highlight specific growth metrics and achievements from previous roles
  • Demonstrate examples of rapid experimentation and iteration
  • Showcase technical data analysis capabilities alongside strategic thinking
  • Prepare case studies of consumer acquisition strategies you've implemented

ATS Keywords: Growth marketing, product-led growth, funnel optimization, growth loops, virality, A/B testing, user acquisition, retention, conversion optimization, SQL, Python, data analysis, growth experiments

ASSUMPTION: These interview insights are based on standard practices for growth leadership roles at early-stage startups and are not explicitly mentioned in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

  • Analytics: Amplitude, SQL, Python, Scipy, Databricks
  • Design: Figma, Lovable, V0
  • Social Platforms: TikTok, YouTube Shorts, Twitter
  • Growth Channels: SEO, influencer marketing, organic social

ASSUMPTION: Beyond the tools mentioned in the job listing, growth marketing roles typically involve working with additional analytics platforms (Google Analytics, Mixpanel), CRM systems, and marketing automation tools, though these aren't explicitly mentioned.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Trust, transparency, innovation, high performance

Work Style: Fast-paced, experimental, high autonomy, entrepreneurial, data-driven

Self-Assessment Questions:

  • Am I comfortable with high levels of ownership and minimal direction?
  • Do I thrive in rapid experimentation environments?
  • Can I balance strategic thinking with hands-on execution?
  • Am I passionate about bringing transparency to AI-generated content?
  • Do I enjoy working directly with founders in a fast-moving startup?

ASSUMPTION: The company values are inferred from GPTZero's mission statement and the job description's emphasis on trust, transparency, and high-performance culture. The work style assessment is based on descriptions like "high-velocity execution" and "high-agency, execution-driven."


โš ๏ธ Potential Challenges

  • Broad scope of responsibilities requiring versatility across growth functions
  • High expectations for rapid experimentation and results
  • Need to balance strategic planning with tactical execution
  • Working in a developing market (AI detection) that may evolve rapidly
  • Potential for ambiguity in an early-stage startup environment

ASSUMPTION: These challenges are inferred from the role description as a "Swiss Army knife" position with broad responsibilities and the expectation to "launch multiple experiments per week," suggesting a fast-paced environment with high output expectations.


๐Ÿ“ˆ Similar Roles Comparison

This Founding Growth Lead role differs from standard Growth Marketing roles in several ways:

  • Broader scope: Combines user acquisition, retention, monetization, and product growth rather than focusing on specific channels
  • Higher autonomy: Works directly with founders with full ownership of strategy
  • More technical: Requires stronger data analysis skills than many marketing-focused growth roles
  • Product influence: Likely has more input on product decisions than typical marketing roles

ASSUMPTION: This comparison is based on standard industry patterns for growth roles across marketing and product functions.


๐Ÿ“ Sample Projects

  • Building and optimizing a referral program to encourage existing users to invite peers
  • Redesigning onboarding flows to improve activation rates across user segments
  • Creating and testing landing pages for specific user personas (educators vs. writers)
  • Developing viral social media campaigns that showcase GPTZero's AI detection capabilities
  • Implementing and optimizing monetization paths from free to premium plans
  • Building SEO strategy around AI content detection and transparency topics

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common growth initiatives for SaaS products with both consumer and institutional users.


โ“ Key Questions to Ask During Interview

  1. What growth metrics and KPIs are currently prioritized, and how might these evolve as the company scales?
  2. How do you balance growth initiatives across different user segments (educators, students, writers, etc.)?
  3. What experiments have shown the most promising results so far, and what hypotheses would you like to test next?
  4. How does the product roadmap align with growth priorities for the next 6-12 months?
  5. What resources and budget will be allocated to growth initiatives in the near term?
  6. How do you see the growth team evolving as the company scales?

ASSUMPTION: These questions are suggested based on typical considerations for growth leadership roles and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Research GPTZero thoroughly: Explore their product, blog content, and social media presence to understand their approach to AI detection and transparency
  2. Prepare growth case studies: Document specific examples of growth initiatives you've led with measurable results
  3. Optimize your resume: Highlight data-driven growth achievements and include key terms like "product-led growth," "consumer acquisition," "funnel optimization," and "growth experimentation"
  4. Develop a mini growth strategy: Consider preparing a brief growth framework specific to GPTZero that you could discuss during interviews
  5. Connect with relevant network: Reach out to contacts in AI, EdTech, or growth marketing who might provide insights or introductions
  6. Prepare questions: Develop thoughtful questions that demonstrate your strategic thinking about growth in this specific context