Content & Community Lead
Captions📌 Core Information
🔹 Job Title: Content & Community Lead
🔹 Company: Captions
🔹 Location: New York, United States (Union Square)
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Captions is seeking their first Content & Community Lead to spearhead organic growth initiatives across multiple channels. This role will be responsible for building the content function from the ground up, focusing on SEO, organic social, community engagement, and events to drive brand awareness, acquisition, conversion, and retention. As an early team member at this rapidly growing video AI company, you'll have an outsized impact on both the product and company culture.
ASSUMPTION: Based on the description mentioning "first Content & Community Lead" and "build the content function and team from the ground up," this appears to be a leadership role that will establish new functions within the organization rather than joining an existing team.
📋 Key Responsibilities
- ✅ Goal Setting & Reporting: Establish, track, and report on metrics and OKRs across all organic channels with ambitious but achievable targets
- ✅ SEO Strategy: Define and execute content strategies to win in SEO and ASO (App Store Optimization), assembling the right team and partners
- ✅ Social Media Management: Build and evolve social strategy across existing channels with focus on video content growth
- ✅ Community Building: Cultivate a community of passionate power users who advocate for the product and help recruit new users
- ✅ Event Planning: Develop a strategic plan for hosting and sponsoring key events throughout the year
- ✅ Content Production: Establish processes to scale content production, deciding what work gets done internally versus externally
- ✅ Cross-functional Collaboration: Partner with Product teams to optimize site structure, drive internal linking, develop backlink strategies, and run A/B tests
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of marketing experience with focus on content
Skills:
- Building, executing, and scaling content strategies that drive business results
- Exceptional storytelling, writing, and editing abilities
- Strong verbal and written communication
- Team leadership and coaching experience
- Ownership mentality with experience setting and delivering against targets
- Data analysis and performance measurement
- Project management for program development and scaling
- Collaborative relationship building across teams
- Creative problem-solving and adaptability
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter benefits
- Catered lunch multiple days per week
- Dinner stipend for late work hours
- DoorDash DashPass subscription
- Health & wellness perks (Talkspace, Kindbody, One Medical, HealthAdvocate, Teladoc)
- Multiple team offsites and monthly team events
- Generous PTO policy
- Flexible WFH days
Industry Comparison: The benefits package appears competitive for a venture-backed tech startup in New York City, particularly with the wellness offerings and meal benefits.
ASSUMPTION: While no salary range is provided, senior marketing leadership roles at VC-backed tech startups in NYC typically offer competitive compensation, likely in the six-figure range, given the 8+ years of experience required and the strategic nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry Position: Captions describes itself as "the leading video AI company," focused on building tools for video creation. They've served over 10 million creators and businesses, positioning themselves as a major player in the AI-powered content creation space.
Company Size: While not explicitly stated, the description indicates a "rapidly growing team" and this appears to be a scale-up phase startup.
Company Stage: Well-funded growth-stage startup that has completed multiple funding rounds (Seed, Series A, B, and C) with top-tier investors including Index Ventures, Kleiner Perkins, Sequoia Capital, and Andreessen Horowitz.
ASSUMPTION: Based on having completed a Series C round and being recognized by publications like The Information and Fast Company, Captions appears to be in a high-growth phase with significant traction and investment backing.
📊 Role Analysis
Career Level: Senior leadership position, likely reporting to a VP of Marketing or directly to C-suite
Reporting Structure: Not explicitly stated, but likely reports to a senior marketing executive or company leadership
Team Size/Composition: The role is described as the "first Content & Community Lead," indicating you will be building the function from scratch
Growth Opportunities: Potential to build and lead a growing team, with opportunity to shape company strategy during a critical growth phase
ASSUMPTION: As the first hire in this function, you would likely have significant autonomy to build out a team and processes while having visibility to senior leadership. This presents both challenges (building from scratch) and opportunities (defining your own role and department).
🌍 Location & Work Environment
Office Type: In-office with some flexibility. The listing explicitly states "all of our roles will require you to be in-person at our NYC HQ (located in Union Square)" but also mentions "flexible WFH days."
Geographic Context: Union Square in Manhattan is a central, accessible location in New York City's thriving tech ecosystem, with excellent transportation options and a vibrant neighborhood.
Work Schedule: Not specifically mentioned, but the benefits mention dinner stipends "if you're working late," suggesting potential for evening work hours.
Regional Considerations: New York City has a high cost of living but offers unparalleled access to media, marketing, and creator networks which would be valuable for this role.
ASSUMPTION: Based on the mention of flexible WFH days alongside the in-person requirement, this appears to be primarily an in-office position with some hybrid flexibility—likely following a model where team members come to the office most days but have occasional work-from-home options.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at tech startups, the interview process typically includes initial screening, portfolio review, multiple rounds with leadership and cross-functional stakeholders, and possibly a presentation or strategy exercise.
Key Assessment Areas: Employers will likely evaluate:
- Strategic thinking and execution capabilities for organic growth
- Content samples and portfolio demonstrating writing skills
- Past performance metrics and ROI from content initiatives
- Leadership style and team building experience
- Cultural fit with a startup environment
Application Tips: Highlight metrics-driven results from previous content initiatives, demonstrate both strategic vision and execution capabilities, and showcase experience building processes from scratch.
ATS Keywords: Content strategy, SEO, organic growth, community building, social media, analytics, content marketing, team leadership, KPIs, OKRs, content production, editorial
ASSUMPTION: These insights are based on standard practices for senior marketing roles at venture-backed technology companies. The actual process may vary based on Captions' specific hiring practices.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role would likely require familiarity with:
- SEO tools (Ahrefs, SEMrush, Moz)
- Analytics platforms (Google Analytics, Amplitude, Mixpanel)
- Social media management tools (Hootsuite, Buffer, Later)
- Content management systems
- Project management software (Asana, Monday, Trello)
- Community management platforms
- Video creation and editing tools (potentially including Captions' own product)
ASSUMPTION: These tools represent industry-standard technologies for content and community roles. The specific tools used at Captions may differ, but familiarity with this category of software would be beneficial.
👔 Cultural Fit Considerations
Company Values: While not explicitly stated, the job listing suggests Captions values ambition, growth, creativity, ownership, data-driven decision making, and collaboration.
Work Style: The description indicates a fast-paced startup environment that values creative problem-solving, nimble adaptation, cross-functional collaboration, and metrics-driven performance.
Self-Assessment: Potential applicants should consider:
- Are you comfortable building systems and processes from scratch?
- Do you thrive in a rapidly growing environment where priorities may shift?
- Can you balance strategic thinking with hands-on execution?
- Are you energized by the opportunity to shape a company's content approach?
- Are you comfortable with the in-office expectation in NYC?
ASSUMPTION: Based on the company description as "rapidly growing" with "ambitious" team members and the expectation to "remain creative and nimble," Captions likely has a dynamic, high-energy culture typical of well-funded tech startups.
⚠️ Potential Challenges
- Building a content and community function from the ground up may require establishing processes, workflows, and measurement systems that don't currently exist
- Balancing multiple channels (SEO, social, community, events) could lead to competing priorities
- Delivering "aggressive but achievable targets" in a competitive space may create pressure to show results quickly
- As an early team member, you may need to wear multiple hats beyond your core responsibilities
- The required in-office presence may be challenging for those accustomed to remote work
ASSUMPTION: These potential challenges are inferred from the job description's emphasis on building functions from scratch, managing multiple channels, and meeting aggressive targets in a startup environment.
📈 Similar Roles Comparison
This Content & Community Lead role appears broader than typical content marketing positions in several ways:
- Combines both content strategy and community building (often separate roles)
- Includes both social media and SEO responsibilities (sometimes divided in larger organizations)
- Incorporates events strategy alongside digital content
- Emphasizes both strategy development and hands-on execution
- Includes team building responsibilities from the start
ASSUMPTION: This comparison is based on standard industry patterns for content and community roles. The breadth of responsibilities suggests this is a senior position with significant scope and impact.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing an SEO content calendar targeting high-value keywords related to video creation and AI
- Creating a social media strategy emphasizing video demonstrations of Captions' capabilities
- Establishing a customer ambassador program to highlight success stories
- Organizing creator workshops or masterclasses featuring power users
- Building an editorial process that scales content production across channels
- Designing a metrics dashboard to track content performance across platforms
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on video AI technology.
❓ Key Questions to Ask During Interview
- How do you currently measure success for organic content initiatives, and what are your expectations for improvement in the first 6-12 months?
- What resources (team members, budget, tools) will be available to support building out the content and community functions?
- How does the company balance short-term acquisition goals with longer-term brand building through content?
- Can you tell me more about your most engaged user segments and how they currently interact with your content?
- How does the content function collaborate with product development to identify new opportunities?
- What are the biggest challenges you've faced so far in building organic channels?
ASSUMPTION: These questions are suggested based on typical considerations for a content leadership role and may need to be adapted based on specific interview contexts and prior discussions.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in this Content & Community Lead role at Captions:
- Research the company - Explore Captions' product, social media presence, and press coverage to understand their market position and voice
- Prepare your application materials:
- Update your resume highlighting relevant content strategy, SEO, community building, and leadership experience
- Include quantifiable results from past initiatives (growth percentages, engagement metrics, etc.)
- Incorporate keywords from the job description to optimize for ATS screening
- Consider preparing a brief content strategy overview that demonstrates your thinking
- Portfolio preparation: Gather examples of successful content initiatives, social media campaigns, and community programs you've led
- Network connections: Check LinkedIn for connections at Captions or their investors who might provide insights or referrals
- Interview preparation: Be ready to discuss your approach to organic growth strategy, team building, and measuring content performance