Growth Marketing Manager, International
Toast📌 Core Information
🔹 Job Title: Growth Marketing Manager, International
🔹 Company: Toast
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing, 👔 Marketing Internships & Entry-Level
📌 Essential Job Details
🚀 Job Overview
This role is for a growth-focused marketer responsible for managing inbound marketing funnels across three international markets for Toast, a restaurant platform provider. You'll drive conversion strategies throughout the customer journey while collaborating with various teams to enhance demand generation in international markets. This position requires a data-driven approach to optimize marketing programs and a scrappy, innovative mindset to test and scale growth initiatives.
ASSUMPTION: Based on the job description mentioning "three international markets," this appears to be an international expansion role focused on growing Toast's presence outside its primary market, likely requiring regional marketing expertise.
📋 Key Responsibilities
- ✅ Develop and execute demand generation strategies for international prospects
- ✅ Identify and measure key metrics (conversion rates, growth percentages, engagement KPIs) for each program
- ✅ Analyze audience data to inform strategy development, optimizations, and measurement
- ✅ Partner with stakeholders across Marketing Operations, Channel owners, Demand Gen, and International Sales
- ✅ Design and implement full-funnel marketing campaigns addressing the customer journey from awareness to booking
- ✅ Create and execute test plans to understand conversion and revenue drivers
ASSUMPTION: The job likely involves significant cross-functional collaboration and requires both strategic planning and tactical execution skills, as indicated by the emphasis on partnerships across departments and the mention of both planning and implementation tasks.
🎯 Required Qualifications
Education: Not specified
Experience: 5-7 years of experience with growth marketing tactics focused on increasing conversion
Skills:
- Comfortable managing organic top-of-funnel campaigns while owning funnel conversion metrics
- Proven ability to process and synthesize data with a strong analytical approach
- Intellectually curious with a "can-do" attitude
- Ability to organize and manage multiple projects simultaneously
- Excellent communication skills with a tendency toward over-communication
- Effective cross-functional collaboration capabilities
ASSUMPTION: While specific educational requirements aren't mentioned, the role likely expects at least a bachelor's degree in marketing, business, or a related field given the mid-level experience requirement and analytical nature of the position.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Toast offers competitive compensation and benefits programs designed to attract, retain, and motivate employees. The company provides a "Spread of Total Rewards" that includes means for a healthy lifestyle with flexibility to meet changing needs. Full details available at Toast Benefits
Industry Comparison: Not specified
ASSUMPTION: Given the mid-senior level of this role in London, competitive compensation would likely align with UK marketing manager salaries in the tech sector, which typically range from £45,000-£70,000 depending on experience. As a US-based company with international operations, Toast likely offers benefits comparable to other American tech companies operating in the UK.
📌 Applicant Insights
🔍 Company Context
Industry Position: Toast is a restaurant technology platform provider that helps restaurants adapt, take control, and focus on building their businesses. The company provides solutions that enable restaurant operations management.
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the sophistication of their marketing organization and international expansion efforts, Toast appears to be a growth-stage technology company focused on the restaurant industry. The company is likely post-Series C funding or publicly traded, given its ability to expand into multiple international markets.
📊 Role Analysis
Career Level: Mid to Senior level (based on 5-7 years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not specified
ASSUMPTION: This position likely reports to a Director of International Marketing or VP of Growth/Demand Generation. The role appears to be part of a larger demand and growth team with specialized focus on international markets, suggesting opportunities for career progression either deeper into international marketing leadership or broader marketing management roles.
🌍 Location & Work Environment
Office Type: Hybrid (indicated by #LI-HYBRID tag)
Geographic Context: London is a major global business hub with a thriving tech scene and serves as a gateway to European markets. It offers excellent transportation links and a diverse, multicultural environment.
Work Schedule: Not specified
Regional Considerations: Working in London provides access to a diverse international business community and proximity to European markets. The city has a high cost of living but offers competitive salaries in the tech sector.
ASSUMPTION: As indicated by the #LI-HYBRID tag, this role likely involves a combination of remote work and in-office attendance, with flexible arrangements becoming standard in London's tech sector post-pandemic. The international focus suggests potential collaboration across different time zones.
💼 Interview & Application Insights
Typical Process: Interviews for marketing roles at tech companies typically include initial HR screening, followed by discussions with the hiring manager, potential team members, and possibly marketing leadership. Candidates may be asked to present a sample campaign analysis or growth strategy.
Key Assessment Areas: Analytical skills, growth marketing track record, experience with funnel optimization, stakeholder management abilities, and adaptability to international market nuances.
Application Tips: Highlight measurable results from past growth marketing initiatives, demonstrate experience with full-funnel campaign management, and showcase your data-driven approach with specific metrics improvements.
ATS Keywords: growth marketing, funnel conversion, international marketing, demand generation, campaign optimization, growth hacker, data analytics, stakeholder management, A/B testing, top-of-funnel, TOFU campaigns
ASSUMPTION: These insights are based on standard interview processes for growth marketing roles in technology companies and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
The job mentions experience with integrated CRM (specifically Salesforce) and marketing automation platforms (Marketo, Hubspot, etc.) as "nice-to-have" skills. Additional tools likely include:
- Analytics platforms (Google Analytics, Mixpanel, Amplitude)
- A/B testing tools (Optimizely, VWO)
- Marketing channel management tools (social media, SEO, email)
- Data visualization tools (Tableau, Looker)
ASSUMPTION: Beyond the explicitly mentioned Salesforce, Marketo, and Hubspot, the additional tools listed are industry-standard platforms commonly used in growth marketing roles focused on conversion optimization and funnel management.
👔 Cultural Fit Considerations
Company Values: The listing indicates Toast values diversity, equity, inclusion, authenticity, high standards of respect and trust, and leading with humility. The company emphasizes that employees are their "secret ingredient" for success.
Work Style: The role requires a "scrappy can-do attitude," intellectual curiosity, excellent communication (with emphasis on over-communication), and effective cross-functional collaboration.
Self-Assessment: Prospective applicants should consider:
- Are you comfortable analyzing data to drive strategic decisions?
- Do you thrive in collaborative environments requiring coordination across multiple teams?
- Are you adaptable and willing to test new approaches in pursuit of growth?
- Do you enjoy the challenge of optimizing marketing funnels and tracking conversion metrics?
ASSUMPTION: The emphasis on "rolling up sleeves" and having a "scrappy can-do attitude" suggests Toast values hands-on contributors who can balance strategic thinking with tactical execution, rather than pure strategists who don't engage with implementation details.
⚠️ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Managing marketing efforts across three different international markets, each with unique characteristics and requirements
- Coordinating across multiple stakeholders and teams to implement cohesive marketing strategies
- Balancing analytical requirements with creative marketing approaches
- Developing effective growth strategies for potentially unfamiliar international markets
- Meeting conversion metrics and growth targets in competitive markets
ASSUMPTION: These challenges are inferred based on the international scope, cross-functional nature, and conversion-focused aspects of the role as described in the job listing.
📈 Similar Roles Comparison
This Growth Marketing Manager role differs from similar positions in these ways:
- vs. Traditional Marketing Manager: More focused on performance metrics and funnel optimization rather than brand building
- vs. Regional Marketing Manager: Greater emphasis on conversion tactics and growth hacking approaches while still requiring regional expertise
- vs. Digital Marketing Manager: Broader focus on full-funnel conversion beyond just digital channel management
- vs. Product Marketing Manager: More concentrated on demand generation and conversion metrics rather than positioning and messaging
ASSUMPTION: This comparison is based on standard industry role definitions and the specific emphasis on growth, conversion, and funnel management indicated in the job description.
📝 Sample Projects
Someone in this role might work on projects such as:
- Developing and implementing an A/B testing framework to improve landing page conversion rates across three international markets
- Creating region-specific top-of-funnel content strategies to increase qualified lead generation
- Building a funnel analytics dashboard to track conversion metrics at each stage of the customer journey
- Collaborating with sales teams to develop targeted campaigns for specific international restaurant segments
- Optimizing the lead nurturing process to improve conversion from marketing qualified leads to sales qualified opportunities
ASSUMPTION: These project examples are illustrative based on the role's focus on funnel management, conversion optimization, and international market growth as described in the job responsibilities.
❓ Key Questions to Ask During Interview
- "What are the key challenges Toast has faced in the three international markets this role will focus on?"
- "How do the customer journeys differ across the international markets compared to Toast's primary market?"
- "What metrics will define success for this role in the first 6-12 months?"
- "How does the growth team collaborate with other departments to implement and optimize marketing initiatives?"
- "What current conversion bottlenecks exist in the international marketing funnel that you're hoping to address?"
- "How has Toast adapted its growth marketing approach for cultural or market differences internationally?"
ASSUMPTION: These questions are suggested based on the international growth marketing focus of the role and may need adaptation based on specific interview contexts and company details.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight relevant growth marketing experience, particularly emphasizing funnel optimization and conversion metrics
- Include key ATS terms mentioned in the job description such as "growth marketing," "funnel conversion," "inbound marketing," and "demand generation"
- Prepare specific examples from your experience that demonstrate data-driven marketing decisions and measurable conversion improvements
- Research Toast's products and international presence to understand how their restaurant platform serves different markets
- Connect with current Toast employees on LinkedIn, particularly those in marketing roles, to gain insights into the company culture
- Prepare questions that demonstrate your strategic thinking about international growth marketing challenges
- If you have experience with Salesforce, Marketo, or Hubspot, highlight these skills prominently as they're mentioned as desirable