Growth Marketing Manager, International
Toast📌 Core Information
🔹 Job Title: Growth Marketing Manager, International
🔹 Company: Toast
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing, 👔 Marketing Internships & Entry-Level
📌 Essential Job Details
🚀 Job Overview
Toast is seeking a Growth Marketing Manager to drive inbound funnel management across three international markets. This role is integral to Toast's restaurant platform expansion strategy, focusing on conversion optimization throughout the customer journey. You'll work within a high-performing demand and growth team, collaborating across departments to develop and implement programs that convert prospects at all funnel stages.
ASSUMPTION: This is a mid to senior-level position based on the required experience (5-7 years) and strategic responsibilities. The role appears to focus primarily on international markets outside the US, given the job location and explicit mention of "international markets."
📋 Key Responsibilities
✅ Develop and execute demand generation strategies targeted at prospects across international markets
✅ Identify measurable metrics (conversion rates, growth percentages, engagement KPIs) for various programs including lifecycle, partners, and top-of-funnel initiatives
✅ Collaborate with Data and Product Marketing teams to gain deep audience insights that inform strategy and optimization
✅ Partner with stakeholders across Marketing Operations, Channel owners, Demand Gen, and International Sales to execute targeted campaigns
✅ Design and implement full-funnel marketing campaigns addressing all stages of the customer journey
✅ Create and execute test plans to identify key drivers of conversion and revenue
ASSUMPTION: The role likely involves budget management and ROI analysis, though not explicitly stated, as these are standard responsibilities for a growth marketing manager working on conversion optimization.
🎯 Required Qualifications
Education: Not specified
Experience: 5-7 years of experience with growth marketing tactics focused on conversion optimization
Skills:
- Proficiency in managing organic top-of-funnel campaigns
- Strong ability to own funnel conversion metrics
- Proven analytical skills to process data and optimize campaign performance
- Intellectual curiosity with a resourceful "can-do" attitude
- Excellent project management capabilities to handle multiple projects simultaneously
- Strong communication skills with emphasis on cross-functional collaboration
Nice-to-Have Skills:
- Experience with Salesforce CRM
- Experience with marketing automation platforms (Marketo, HubSpot, etc.)
ASSUMPTION: While not explicitly stated, the role likely requires a bachelor's degree in Marketing, Business, or a related field, as this is standard for marketing positions at this level. Given the international focus, experience with global marketing campaigns and possibly language skills would be valuable, though not specified.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Toast provides competitive compensation and benefits including flexibility to meet changing needs. Full details available at Toast Benefits.
Industry Comparison: Not specified
ASSUMPTION: Given the London location and the mid-senior level of this role, compensation is likely competitive with other growth marketing manager positions in the London tech sector. Growth marketing managers in London with 5-7 years of experience typically earn between £50,000-£80,000 annually, though this can vary based on company size and specific industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: Toast is a leading restaurant technology platform that helps restaurants adapt, take control, and grow their businesses.
Company Size: Not specified
Company Stage: Growth-stage technology company focused on international expansion
ASSUMPTION: Toast appears to be in a growth/expansion phase, particularly in international markets. As a restaurant technology provider, they likely compete with other POS and restaurant management platforms. The company is established enough to have distinct teams and departments, suggesting it's beyond startup phase and likely a mid to large-sized organization.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Part of a demand and growth team with cross-functional collaboration
Growth Opportunities: Potential to significantly impact international market growth for a scaling technology company
ASSUMPTION: This role likely reports to a Director of Marketing, Head of International Growth, or similar senior marketing position. The emphasis on international markets suggests this is a strategic position with potential for career advancement as the company continues to expand globally. The growth team is likely composed of specialists in different areas of the marketing funnel.
🌍 Location & Work Environment
Office Type: Hybrid (indicated by #LI-HYBRID tag in the listing)
Geographic Context: London is a major global business hub with a vibrant tech scene and high concentration of marketing talent
Work Schedule: Not specified
Regional Considerations: London offers extensive networking opportunities in both tech and marketing sectors, with proximity to European markets
ASSUMPTION: The hybrid work arrangement likely includes some required office days and some remote flexibility. Given the role's focus on international markets, there may be some schedule flexibility required to collaborate with teams in different time zones.
💼 Interview & Application Insights
Typical Process: For marketing roles at growth-stage tech companies, interview processes typically include initial screening, marketing strategy discussions, analytical assessments, and meetings with cross-functional stakeholders
Key Assessment Areas: Analytical skills, growth marketing track record, strategic thinking, stakeholder management, and communication abilities
Application Tips: Highlight specific metrics and conversion improvements from previous roles, demonstrate understanding of full-funnel marketing, and showcase experience with cross-functional collaboration
ATS Keywords: growth marketing, conversion optimization, funnel management, demand generation, international marketing, campaign strategy, analytics, A/B testing, marketing automation
ASSUMPTION: These insights are based on standard industry practices for similar roles and companies, not specifically stated in the job listing.
🛠️ Tools & Technologies
The job mentions familiarity with several platforms:
- Salesforce CRM (nice-to-have)
- Marketing automation platforms like Marketo and HubSpot (nice-to-have)
ASSUMPTION: While not explicitly mentioned, this role likely requires proficiency with additional tools such as Google Analytics, CRM systems, email marketing platforms, A/B testing tools, data visualization software, project management platforms, and social media management tools, as these are standard for growth marketing roles focused on conversion optimization.
👔 Cultural Fit Considerations
Company Values: Toast emphasizes diversity, equity, and inclusion as core values. They value authenticity, inclusivity, high standards of respect and trust, and leading with humility.
Work Style: The listing suggests a collaborative, analytical, and scrappy "can-do" work environment that values intellectual curiosity and effective communication.
Self-Assessment: Prospective applicants should consider:
- Are you comfortable with a data-driven approach to marketing?
- Do you thrive in cross-functional collaborative environments?
- Are you adaptable and able to work in a fast-paced, growth-oriented company?
- Do you have the initiative to identify and solve problems independently?
- Are you passionate about helping businesses (specifically restaurants) succeed?
ASSUMPTION: Toast appears to have a mission-driven culture focused on helping restaurant businesses thrive. The company likely values results and metrics while maintaining a collaborative environment. The "Toasters" branding for employees suggests a strong company identity and culture.
⚠️ Potential Challenges
Based on the job description, potential candidates should consider:
- Managing marketing strategies across three different international markets may require understanding of regional differences and challenges
- Working with multiple stakeholders across different departments requires strong communication and alignment skills
- The emphasis on metrics and analysis suggests a high level of accountability for measurable results
- The "can-do" and "rolling up your sleeves" language implies a fast-paced environment that might require adaptability and resourcefulness
ASSUMPTION: These potential challenges are inferred from the job description and represent common considerations in similar roles, not definitive claims about working conditions at Toast.
📈 Similar Roles Comparison
This Growth Marketing Manager role differs from similar positions in several ways:
- More specialized than a general Marketing Manager role, with specific focus on growth and conversion
- More strategic than a Marketing Specialist position, with responsibility for developing strategies, not just executing them
- Distinct from a Digital Marketing Manager by its emphasis on full-funnel conversion rather than just channel management
- Different from a Product Marketing Manager by focusing on audience acquisition and conversion rather than positioning and messaging
- Unique international focus across three markets adds complexity compared to single-market growth roles
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and not on specific information provided in the job listing.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Developing a multi-channel lead nurturing program to improve conversion rates from marketing-qualified leads to sales-qualified leads across international markets
- Creating and implementing an A/B testing strategy to optimize landing page conversion rates for different audience segments
- Collaborating with the content team to develop targeted resources that address specific pain points at each stage of the buyer's journey
- Building a dashboard to track key conversion metrics across all three international markets
- Designing and launching a partner marketing program to leverage channel relationships for improved lead generation
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for growth marketing roles focused on international markets.
❓ Key Questions to Ask During Interview
- What are the key differences in customer behavior or market dynamics across the three international markets this role will focus on?
- How do you measure success for growth marketing initiatives, and what KPIs are most important to the organization?
- What are the biggest challenges the growth team is currently facing in international markets?
- How does the marketing team collaborate with sales and product teams to ensure alignment on growth initiatives?
- What marketing technologies and tools does Toast currently use to track the customer journey and measure conversions?
- What is the balance between optimizing existing conversion paths versus exploring new growth channels in this role?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively:
- Optimize your resume: Incorporate relevant keywords like "growth marketing," "funnel optimization," "conversion metrics," and "international marketing" to pass ATS screening.
- Prepare your application: Highlight specific examples of conversion improvements you've achieved and experience with full-funnel marketing campaigns.
- Research Toast: Understand their restaurant technology platform and how they help restaurant businesses succeed.
- Prepare for interviews: Be ready to discuss your analytical approach to marketing, experience with A/B testing, and how you've collaborated with cross-functional teams.
- Quantify your achievements: Have specific metrics and percentages ready to demonstrate your impact in previous roles.
- Consider the international aspect: Highlight any experience working with international markets or understanding regional differences.