Growth Marketing Manager, International
Toast📌 Core Information
🔹 Job Title: Growth Marketing Manager, International
🔹 Company: Toast
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing, 👔 Marketing Internships & Entry-Level
📌 Essential Job Details
🚀 Job Overview
Toast is seeking a Growth Marketing Manager to drive inbound funnel management across three international markets. This role is critical to Toast's restaurant platform expansion, focusing on converting prospects through all stages of the customer journey. You'll develop strategic growth plans, execute full-funnel marketing campaigns, and collaborate with stakeholders across Marketing Operations, Channel owners, Demand Generation, and International Sales teams.
ASSUMPTION: Based on the job description mentioning "three international markets," this role appears to be focused on specific geographic regions outside the US, though the specific markets are not named in the original listing.
📋 Key Responsibilities
- ✅ Develop and execute demand generation strategies targeted at international prospects
- ✅ Identify key metrics (conversion, growth percentage, engagement KPIs) for various programs (lifecycle, partners, TOFU)
- ✅ Collaborate with Data and Product Marketing teams to understand audience segments
- ✅ Partner with cross-functional teams to develop and execute campaigns for different prospect audiences
- ✅ Design and implement full-funnel marketing campaigns from awareness through to booking
- ✅ Create and execute test plans to understand drivers of conversion and revenue
🎯 Required Qualifications
Education: Not specified
Experience: 5-7 years of experience with growth marketing tactics to increase conversion
Skills:
- Experience managing organic TOFU (top of funnel) campaigns
- Strong analytical approach to campaign performance and optimization
- Ability to process and synthesize data
- Intellectual curiosity with a "can-do" attitude
- Project management skills to handle multiple projects simultaneously
- Excellent communication skills with emphasis on cross-functional collaboration
ASSUMPTION: While educational requirements aren't explicitly stated, roles at this level in marketing typically require a bachelor's degree in Marketing, Business, or related field. This is not confirmed in the listing.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Comprehensive benefits package described as "competitive" - details available at the Toast benefits page
Industry Comparison: Not specified
ASSUMPTION: Toast mentions their "Spread of Total Rewards" indicates a comprehensive benefits package that likely includes health insurance, retirement plans, and possibly equity components common in tech companies, though specific details require viewing their benefits page.
📌 Applicant Insights
🔍 Company Context
Industry Position: Toast is a restaurant technology platform helping restaurants adapt and take control of their business operations.
Company Size: Not specified in the listing
Company Stage: Established technology company with international expansion
ASSUMPTION: Toast appears to be in a growth/expansion phase based on their focus on international markets and building their restaurant platform. As they're expanding internationally, they likely have an established presence in their home market (assumed to be the US).
📊 Role Analysis
Career Level: Mid to Senior level (based on 5-7 years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Part of a "high performing demand and growth team"
Growth Opportunities: Not explicitly mentioned
ASSUMPTION: This role likely reports to a Director or Head of Growth/Marketing given its strategic nature and cross-functional responsibilities. The role appears to have significant autonomy in planning and executing growth strategies across multiple markets.
🌍 Location & Work Environment
Office Type: Hybrid (indicated by #LI-HYBRID tag)
Geographic Context: London is a major global business hub with a strong technology sector and serves as a gateway to European markets
Work Schedule: Not specified
Regional Considerations: UK employment laws provide stronger worker protections than some other regions, including statutory minimum holiday allowance and healthcare through NHS
ASSUMPTION: The hybrid work model suggests some flexibility in work location, likely combining office days with remote work options. The London location suggests this role may be responsible for European markets given its strategic position.
💼 Interview & Application Insights
Typical Process: Technology marketing roles typically involve initial screening, marketing-specific technical interviews, portfolio/case study review, and cultural fit assessments
Key Assessment Areas: Growth marketing expertise, analytical capabilities, cross-functional collaboration skills, international marketing experience
Application Tips: Highlight specific metrics and results from previous growth marketing initiatives, demonstrate understanding of full-funnel optimization, and showcase experience with international markets
ATS Keywords: growth marketing, demand generation, funnel conversion, TOFU campaigns, international marketing, campaign optimization, analytics, A/B testing
ASSUMPTION: These insights are based on standard industry practices for similar roles in technology companies and may vary based on Toast's specific hiring processes.
🛠️ Tools & Technologies
- CRM platforms (Salesforce mentioned as "nice to have")
- Marketing automation platforms (Marketo, HubSpot mentioned)
- Analytics and campaign tracking tools (implied by focus on metrics)
ASSUMPTION: While not explicitly mentioned, roles of this nature typically use additional tools like Google Analytics, data visualization platforms, A/B testing software, and possibly social media management tools.
👔 Cultural Fit Considerations
Company Values: Diversity, Equity, and Inclusion are emphasized as core values; Toast values authenticity, inclusivity, respect, trust, and humility
Work Style: "Scrappy" with a "can-do attitude," intellectually curious, collaborative, and communicative
Self-Assessment: Candidates should consider:
- Am I comfortable in a growth-focused environment that requires quick testing and scaling?
- Do I thrive in collaborative environments requiring extensive stakeholder management?
- Am I detail-oriented and data-driven while still being creative in my marketing approach?
- Am I passionate about the restaurant technology sector?
ASSUMPTION: The emphasis on being "scrappy" with a "can-do attitude" suggests Toast values resourcefulness and problem-solving, likely operating in a dynamic environment where adaptability is important.
⚠️ Potential Challenges
This role involves managing marketing across three international markets, which may require understanding of regional differences in restaurant industries and marketing approaches. The cross-functional nature requires effective stakeholder management across multiple teams. The focus on both strategy development and hands-on execution may require balancing high-level thinking with tactical implementation.
ASSUMPTION: These potential challenges are inferred from the scope of responsibilities and international nature of the role, suggesting the need for flexibility and strong prioritization skills.
📈 Similar Roles Comparison
This Growth Marketing Manager role differs from general marketing managers by its specific focus on funnel conversion and measurable growth metrics. Unlike purely digital marketing roles, it emphasizes full-funnel strategy rather than just channel management. Compared to regional marketing managers, this role appears more specialized in growth tactics while still maintaining geographical responsibility.
ASSUMPTION: This comparison is based on standard industry role definitions and may vary based on Toast's specific organizational structure.
📝 Sample Projects
- Developing a funnel conversion optimization strategy for targeted international markets
- Creating and implementing A/B testing frameworks to identify conversion drivers
- Building segment-specific nurture campaigns to move prospects through the sales funnel
- Establishing performance dashboards to track key metrics across markets
- Collaborating with regional sales teams to align marketing initiatives with sales priorities
ASSUMPTION: These project examples are derived from the responsibilities listed and typical activities for growth marketing roles focused on funnel optimization.
❓ Key Questions to Ask During Interview
- What are the three international markets this role will focus on, and what are the current challenges and opportunities in each?
- How does the growth marketing function collaborate with the international sales teams to ensure alignment?
- What marketing technology stack is currently in place to support international growth initiatives?
- What are the key performance indicators that would define success in this role during the first 6-12 months?
- How does Toast's restaurant platform differentiate from competitors in the international markets I'd be responsible for?
- How autonomous is this role in terms of strategy development versus execution of predetermined plans?
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the scope, expectations, and context of the position.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight experience with growth marketing, funnel optimization, and any international marketing exposure
- Include key terms like "growth marketing," "funnel conversion," "demand generation," and "analytics" to pass ATS screening
- Prepare specific examples of how you've improved conversion metrics in previous roles, ideally with quantifiable results
- Research Toast's restaurant platform and understand their market positioning to demonstrate industry knowledge
- If applicable, highlight experience with Salesforce, Marketo, or HubSpot as these were mentioned as beneficial skills
- Consider how your experience translates to the restaurant technology sector, even if you haven't worked in it directly
- Visit Toast's careers page to learn more about their benefits and company culture before applying