🔹 Job Title: Growth Marketer (Weight Loss)
🔹 Company: Manual (Voy)
🔹 Location: London, City of, United Kingdom (Bermondsey)
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
As a Growth Marketing Manager for Voy (Manual's women-centric weight loss brand), you'll drive the marketing strategy for one of the company's fastest-growing products. You'll manage significant advertising budgets, optimize channel performance, and implement strategies to scale the weight loss offering. This role combines strategic thinking with hands-on execution while working alongside industry professionals from companies like TransferWise, Deliveroo, and HelloFresh.
ASSUMPTION: Based on the description mentioning "Growth Marketer" in the title but "Growth Marketing Manager" in the text, I've assumed the actual role is at the manager level requiring strategic oversight rather than purely tactical execution.
✅ Develop and execute holistic growth strategies that identify high-leverage opportunities
✅ Integrate customer feedback loops into growth processes
✅ Manage and optimize marketing budgets across all channels to maximize ROI
✅ Work with the data team to improve attribution models
✅ Take ownership of paid advertising channels including SEM and social media
✅ Launch and scale new marketing channels from inception to maturity
✅ Implement test-and-learn approaches to scale paid social channels
✅ Report on progress and manage stakeholder expectations
✅ Collaborate with the organic growth team
Education: Not specified
Experience: Minimum 4 years managing paid advertising for a brand (agency experience not considered)
Skills:
ASSUMPTION: While no formal education requirements are listed, the senior nature of the role and emphasis on 4+ years of experience suggests that a bachelor's degree in marketing, business, or a related field would likely be expected, though perhaps not required if experience is substantial.
Salary Range: "Competitive salary" (specific figures not provided)
Benefits:
Industry Comparison: The benefits package is competitive for the London tech/startup scene, with particular strengths in equity compensation and learning opportunities. The hybrid model is standard for post-pandemic London startups.
ASSUMPTION: For growth marketing roles at this level in London healthtech startups, competitive salaries typically range from £60,000-£85,000 depending on exact experience level, though this is an estimate based on industry standards and not stated in the listing.
Industry Position: Manual is described as one of the most successful health tech companies in Europe, focusing on healthcare delivery at scale through a digital clinic model. Their Voy brand specifically targets weight loss, combining behavioral science with medication. The company serves 500,000+ patients across two geographies (UK and Brazil).
Company Size: Fast-growing startup that has raised a $30 million Series A round
Company Stage: Growth-stage startup with ambitious expansion plans
ASSUMPTION: Based on the Series A funding and 500k+ patient base, Manual is likely in the range of 100-250 employees, though this is inferred rather than explicitly stated.
Career Level: Mid to Senior level (requiring 4+ years of experience)
Reporting Structure: Not explicitly stated, but likely reports to a Head of Marketing or Chief Marketing Officer
Team Size/Composition: You'll work "alongside a team of marketers, commercial professionals, and product managers"
Growth Opportunities: The listing explicitly mentions this role is "perfect for someone who wishes to advance their career quickly" with potential paths toward senior leadership or entrepreneurship ("start their own business in a few years")
ASSUMPTION: The role likely involves managing a small team or contractors, though this isn't explicitly stated. The emphasis on ownership suggests you'll have significant autonomy in decision-making.
Office Type: Hybrid (3 days per week in the Bermondsey office)
Geographic Context: Bermondsey is an area in southeast London that has become a hub for creative and tech companies. It's well-connected by public transport and has a vibrant food and cultural scene.
Work Schedule: Not specifically mentioned beyond the 3-day office requirement, but the emphasis on a "demanding role" suggests potential for high workload and some flexibility.
Regional Considerations: London is one of Europe's primary tech hubs with a competitive job market. Living costs are high, but salaries typically reflect this. The UK offers strong employee protections and benefits.
ASSUMPTION: While not stated, the role likely offers some flexibility on which 3 days are spent in office, which is standard for London tech companies with hybrid policies.
Typical Process: For growth marketing roles at healthtech startups, the process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth marketing, paid social, SEM, channel optimization, ROI, customer acquisition, LTV, CAC, attribution models, performance marketing, A/B testing, budget management, high-growth startup
ASSUMPTION: These insights are based on industry standards for similar roles at growth-stage startups and not explicitly outlined in the job description.
While specific tools aren't mentioned, growth marketers in this role would typically use:
ASSUMPTION: These tools are standard in growth marketing for health tech companies but aren't explicitly mentioned in the job description.
Company Values: While not explicitly stated as formal values, the listing emphasizes:
Work Style: The description repeatedly mentions this is a "demanding role" requiring "ownership and initiative." The ideal candidate will be proactive, autonomous, and able to handle multiple priorities with a sense of urgency.
Self-Assessment: Consider:
ASSUMPTION: The emphasis on speed, ownership, and drive suggests a startup culture that values results and initiative over process, which is common for companies at this growth stage.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are inferred from statements like "this is a demanding role" and the emphasis on ownership, urgency, and managing multiple priorities.
This role differs from standard marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry role differentiation and not explicitly outlined in the job description.
Based on the responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing initiatives in health tech.
ASSUMPTION: These questions are suggested based on typical considerations for growth marketing roles and may need to be tailored based on specific interview contexts.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
If you're interested in pursuing this Growth Marketer role at Manual: