🔹 Job Title: Growth Marketer
🔹 Company: Orb
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
As a Growth Marketer at Orb, you'll drive revenue growth through data-driven marketing campaigns that engage prospects, nurture leads, and accelerate sales pipeline generation. You'll have direct impact on Orb's success as they revolutionize billing infrastructure for modern AI and software companies. This role sits at the intersection of marketing, sales, and product, requiring both creative and analytical skills to effectively drive customer acquisition and pipeline growth.
ASSUMPTION: Based on the job description, this role appears to be focused primarily on customer acquisition and pipeline development rather than product marketing or brand development, though some elements of those areas may be included in the broader responsibilities.
✅ Design, execute, and optimize multi-channel marketing campaigns focused on lead generation and pipeline acceleration
✅ Collaborate with Sales and Product teams to align campaigns with customer needs, product features, and revenue goals
✅ Experiment with new channels and tactics to identify effective strategies for customer acquisition
✅ Measure and analyze campaign performance, making data-informed recommendations to improve outcomes
✅ Develop creative assets and messaging that resonate with the target audience
✅ Partner with cross-functional teams to ensure a seamless customer journey from initial engagement to sales handoff
Education: Not specified
Experience: 3–5 years in a growth or marketing role, with a proven track record in B2B SaaS
Skills:
ASSUMPTION: While no specific education requirements are listed, this type of role typically requires at least a bachelor's degree in marketing, business, or a related field. However, in the tech industry, demonstrated experience and results often take precedence over formal education.
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is competitive for the San Francisco tech scene, particularly the full health coverage for dependents, extended parental leave, and generous equity terms with the ten-year exercise window. The commuter stipend and catered lunches also align with tech industry standards in the Bay Area.
ASSUMPTION: Based on the experience requirements (3-5 years) and San Francisco location, a Growth Marketer in this role would typically earn between $110,000-$160,000 annually, plus equity. This estimate is based on typical compensation ranges for similar roles at venture-backed B2B SaaS companies in San Francisco.
Industry Position: Orb provides billing infrastructure for modern AI and software companies, enabling businesses to align monetization with product usage through flexible pricing models. They serve notable customers like Vercel, Pinecone, and Replit.
Company Size: Early-stage growth company
Company Stage: Venture-backed startup with $44.1 million in funding from top-tier investors including Mayfield, Menlo Ventures, and Greylock
ASSUMPTION: Based on the funding amount ($44.1M) and investor profile (Mayfield, Menlo Ventures, Greylock), Orb appears to be a Series A or Series B stage company, likely with fewer than 100 employees. This level of funding from prestigious firms suggests strong market traction and significant growth expectations.
Career Level: Mid-level to Senior individual contributor
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: As an early-stage, well-funded startup, there's potential for significant career growth as the company scales. Success in this role could lead to senior marketing positions or growth leadership opportunities.
ASSUMPTION: Given the company stage and the range of responsibilities, this role likely reports to a Head of Marketing or possibly directly to a founder in a smaller organization. The marketing team is likely small (possibly 2-5 people), allowing for broad ownership of initiatives and visibility to leadership. This position appears designed to have significant autonomy in driving growth strategies.
Office Type: Hybrid (3 days per week in office)
Geographic Context: Downtown San Francisco - a premier tech hub with high concentration of SaaS companies and venture capital. The area offers excellent networking opportunities in the tech ecosystem but comes with a high cost of living.
Work Schedule: Standard full-time schedule with flexibility through unlimited PTO policy
Regional Considerations: San Francisco has excellent public transportation (BART, Muni), but commuting from more affordable surrounding areas can be time-consuming. The commuter stipend helps offset transportation costs. The tech culture in SF tends to blend work and social life, with networking events and industry meetups being common.
ASSUMPTION: The company culture likely emphasizes collaboration during in-office days with focused individual work possible during remote days. The downtown location suggests accessibility from multiple neighborhoods, and the hybrid model indicates the company values in-person interaction while acknowledging the benefits of remote work flexibility.
Typical Process: For growth marketing roles at venture-backed startups, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: growth marketing, lead generation, B2B SaaS, pipeline acceleration, campaign optimization, multi-channel marketing, digital advertising, Google Ads, LinkedIn Campaign Manager, data analysis, A/B testing, conversion rate optimization, campaign analytics, customer acquisition
ASSUMPTION: These insights are based on industry standards for growth marketing roles at B2B SaaS startups. The actual interview process may vary, but focusing on demonstrating measurable impact and a balance of creative and analytical skills will be valuable regardless of the specific format.
Google Ads and LinkedIn Campaign Manager are explicitly mentioned. Other tools likely used in this role include:
ASSUMPTION: The specific marketing technology stack isn't detailed in the job description. The tools listed above represent common platforms used in B2B SaaS growth marketing, but the actual tools used at Orb may differ. Candidates should be adaptable to various martech platforms rather than expecting any specific set of tools.
Company Values: The job description mentions collaboration, focus, and kindness as key cultural elements. There's also an emphasis on solving high-impact problems for customers and driving meaningful impact.
Work Style: Collaborative, data-driven, and experimental. The company values in-person collaboration (hence the hybrid model) while maintaining a results-oriented approach. They appear to encourage creativity balanced with analytical thinking.
Self-Assessment: Potential applicants should consider:
ASSUMPTION: Based on the company description and funding stage, Orb likely has a relatively flat organizational structure with significant opportunities for impact and ownership. The culture appears to balance the innovative energy of a startup with thoughtful, deliberate approaches to problem-solving.
ASSUMPTION: These potential challenges are based on the nature of growth marketing roles in venture-backed startups and the specific requirements mentioned in the job description. The actual experience will depend on company execution, team dynamics, and individual fit.
The Growth Marketer role at Orb appears to be broader than some similar positions in the industry:
ASSUMPTION: This comparison is based on standard industry role definitions and may vary depending on how Orb structures their marketing organization. The role appears designed to be versatile and impactful across the customer acquisition journey.
Based on the listed responsibilities, someone in this role might work on projects such as:
ASSUMPTION: These project examples are illustrative based on the responsibilities listed in the job description and common activities in B2B SaaS growth marketing. The actual projects would be determined by Orb's specific marketing strategy and business goals.
ASSUMPTION: These questions are suggested based on the growth marketing role type and Orb's business. They should be adapted based on the specific interviewer and stage of the interview process.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
When applying, emphasize both your creative marketing capabilities and your analytical, data-driven approach. Be prepared to discuss specific campaigns you've executed and how you measured their success. For ATS optimization, include key terms from the job description such as "multi-channel marketing," "pipeline acceleration," "campaign optimization," and specific platform experience.