Growth Marketer
AirGarageGrowth Marketer - AirGarage
📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: AirGarage
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As AirGarage's first Growth Marketer, you'll lead strategies to engage and acquire real estate owners and property managers at scale. You'll manage existing channels like Google Ads, SEO, and industry newsletters while experimenting with new channels to drive inbound leads. Your work will directly impact how AirGarage reaches, educates, and converts property owners in their mission to optimize parking real estate.
ASSUMPTION: Based on the description of "first Growth Marketer," this appears to be a foundational marketing role where the candidate will establish marketing systems rather than inherit existing processes.
📋 Key Responsibilities
- ✅ Design and run continuous growth experiments across various channels to discover new customer acquisition strategies
- ✅ Collaborate with Sales, Product, and founders to ensure marketing efforts translate to business impact
- ✅ Own and optimize Google Ads campaigns targeting property owners and asset managers
- ✅ Drive SEO strategy and execution to rank for high-intent searches related to parking and property monetization
- ✅ Develop content for industry newsletters that position AirGarage as a thought leader
- ✅ Leverage conferences and events to generate leads through speaking engagements, sponsorships, or direct outreach
- ✅ Create and optimize landing pages, email sequences, and paid social campaigns to nurture and convert leads
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of experience in growth marketing, demand generation, or digital advertising (experience in real estate, B2B SaaS, or marketplace businesses is a plus)
Skills:
- Proven expertise in running and optimizing Google Ads campaigns
- Experience with SEO strategy and execution
- Track record of experimentation with measurable results
- Strong copywriting and messaging skills
- Experience with newsletters and email marketing for lead generation
- Ability to work autonomously and take ownership without a predefined playbook
- Understanding of the real estate industry or ability to learn niche B2B markets
- Data analysis and optimization skills
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a venture-backed startup with funding from prominent investors like Andreessen Horowitz and Founders Fund, compensation is likely competitive for the San Francisco market, which typically ranges from $100K-$150K base salary for senior growth marketing roles, potentially with equity components. However, this is purely speculative and should be verified during the application process.
📌 Applicant Insights
🔍 Company Context
Industry Position: AirGarage is disrupting the $131 billion US parking real estate market as a full-stack parking operator. They automate operations of parking lots and garages, handling everything from advertising to payment collection and enforcement.
Company Size: Startup phase with a lean team
Company Stage: Growth-stage startup that already operates 250+ parking lots and garages across 35 US states
Funding: Venture-backed by top-tier investors including Andreessen Horowitz, Floodgate, Founders Fund, and angels from companies like Uber, Opendoor, and Flexport
ASSUMPTION: Based on their current operational scale (250+ locations) and prominent investors, AirGarage appears to be in growth stage rather than early seed phase, likely with a team size of 20-50 employees, though exact headcount is not mentioned.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not explicitly stated, but likely reports to a founder or executive team member
Team Size/Composition: Position is described as "first Growth Marketer," suggesting you'll be building the function from the ground up
Growth Opportunities: Opportunity to define and scale marketing efforts in a high-growth startup, with potential to build and lead a team as the company grows
ASSUMPTION: As the first growth marketer, you would likely have substantial autonomy and opportunity to shape the role and potentially build a team as the company grows, though these specific growth paths aren't explicitly mentioned.
🌍 Location & Work Environment
Office Type: Not explicitly specified
Geographic Context: San Francisco is a major tech hub with a high concentration of startups and venture capital firms. It's known for its high cost of living but offers extensive networking opportunities within the tech ecosystem.
Work Schedule: The listing explicitly mentions expectations for "long hours" including nights and weekends
Regional Considerations: Being in San Francisco provides access to a robust startup community and proximity to potential real estate partners and industry events
ASSUMPTION: While remote work isn't explicitly mentioned or excluded, the emphasis on a fast-paced startup environment and the company's physical focus (parking real estate) suggests at least partial in-office presence may be expected.
💼 Interview & Application Insights
Typical Process: For growth marketing roles at venture-backed startups, candidates typically face 3-4 rounds including initial screening, marketing strategy discussion, analytical assessment, and final rounds with founders
Key Assessment Areas: Marketing execution skills, analytical capabilities, real estate industry knowledge, ability to work autonomously, track record of experimentation
Application Tips: Highlight measurable growth results from previous roles, demonstrate understanding of B2B marketing (especially in real estate), showcase analytical skills, and present examples of successful channel experimentation
ATS Keywords: Growth marketing, demand generation, Google Ads, SEO, B2B marketing, real estate marketing, lead generation, growth experiments, conversion optimization, digital advertising
ASSUMPTION: These interview insights are based on industry standards for similar roles and companies, not specific information provided by AirGarage.
🛠️ Tools & Technologies
- Google Ads platform
- SEO tools (likely Ahrefs, SEMrush, or similar)
- Analytics platforms (likely Google Analytics)
- Email marketing platforms
- Landing page builders or CMS systems
- CRM software
ASSUMPTION: While these specific tools aren't explicitly mentioned, they represent the standard tech stack for the responsibilities described in the role and would likely be used or implemented by the successful candidate.
👔 Cultural Fit Considerations
Company Values: Fast-paced, results-oriented, experimental, data-driven, autonomous
Work Style: The listing emphasizes long hours including nights and weekends, self-driven experimentation, comfort with ambiguity, and working without extensive direction
Self-Assessment Questions:
- Am I comfortable with a high level of autonomy and minimal direction?
- Do I thrive in environments that require constant testing and learning?
- Am I willing to work extended hours, including nights and weekends?
- Can I operate effectively without extensive resources or team support?
- Am I comfortable with the ambiguity and pace of a growth-stage startup?
ASSUMPTION: The cultural values are inferred from the explicit statements about work expectations and the "Why This Role May Not Be For You" section, which provides unusually clear insights into the expected work style.
⚠️ Potential Challenges
- The company explicitly states this will be a "hard job" with "long hours" including nights and weekends
- You'll be expected to handle "too much on your plate" and still "find a way to deliver"
- B2B marketing to real estate owners is described as "whale hunting" requiring persistence and patience
- You'll need to create new playbooks rather than follow established ones
- As the first growth marketer, you'll lack established infrastructure or team support
- Requires balance between digital marketing and in-person relationship building
ASSUMPTION: The company is unusually direct about the challenges of this role, so these points are taken directly from their "Why This Role May Not Be For You" section rather than inferred.
📈 Similar Roles Comparison
This role combines elements found in several specialized positions:
- vs. Traditional Growth Marketing: More emphasis on B2B relationship building and real estate industry expertise than typical growth roles
- vs. Demand Generation: Broader scope including both top-of-funnel and conversion optimization
- vs. Digital Marketing Manager: Higher expectation for autonomy, strategy creation, and direct business impact
- vs. Field Marketing: Combines digital expertise with in-person event strategies
ASSUMPTION: This comparison is based on standard industry role definitions and the comprehensive responsibilities described in the listing.
📝 Sample Projects
- Designing and implementing an SEO strategy targeting commercial real estate owners searching for property monetization solutions
- Creating and optimizing Google Ads campaigns focused on high-intent keywords related to parking management and revenue optimization
- Developing a content strategy for industry newsletters that positions AirGarage as an authority on maximizing real estate ROI
- Planning and executing presence at commercial real estate conferences to generate qualified leads
- Building and optimizing conversion-focused landing pages for different property owner segments
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and would likely represent actual work in the role.
❓ Key Questions to Ask During Interview
- What channels have shown the most promise for reaching property owners so far?
- How does the sales team currently collaborate with marketing, and what is the lead handoff process?
- What metrics will define success in this role during the first 3, 6, and 12 months?
- How does the company approach marketing budget allocation and ROI measurement?
- What is the current customer acquisition cost and target, and how does that compare to lifetime value?
- How do you envision the marketing function growing as the company scales?
ASSUMPTION: These questions are suggested based on typical considerations for growth marketing roles and the specific challenges mentioned in the listing.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research AirGarage thoroughly: Listen to the provided podcast links to understand the company's vision and challenges
- Prepare your marketing portfolio: Gather specific metrics and results from previous growth marketing initiatives, particularly those targeting B2B audiences
- Customize your resume: Highlight keywords like "growth marketing," "demand generation," "Google Ads," "SEO," and "real estate" if applicable
- Develop a mini growth strategy: Prepare ideas for how you would approach marketing to real estate owners to demonstrate your thinking
- Assess your fit: Honestly evaluate whether the described work style and expectations align with your preferences, particularly regarding workload and autonomy
- Prepare for analytical assessment: Be ready to discuss how you measure, analyze, and optimize marketing performance