🔹 Job Title: Growth Marketer
🔹 Company: airSlate
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
As a Growth Marketer at airSlate, you will be responsible for developing and executing full-funnel growth strategies for the WorkFlow product, one of airSlate's key offerings in the document automation space. You'll drive lead generation, manage multi-channel marketing campaigns, optimize conversion rates, and leverage both paid and organic channels to fuel WorkFlow's growth in the competitive workflow automation market.
ASSUMPTION: Based on the job description, this role appears to be primarily focused on the WorkFlow product within airSlate's portfolio, though this isn't explicitly stated for all responsibilities.
Education: Not specified
Experience: 3+ years in growth marketing, demand generation, or performance marketing (preferably in SaaS or workflow automation)
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The total compensation package including stock options appears competitive for growth marketing roles in the tech industry, especially considering airSlate achieved unicorn status in 2022.
ASSUMPTION: While specific salary figures aren't provided, the mention of competitive salaries plus stock options suggests compensation is likely at or above market rate for similar roles at unicorn-status tech companies.
Industry Position: airSlate is a unicorn-status tech company ($1.25 billion valuation as of 2022) in the workflow automation, electronic signature, and document management solutions market. Their products serve over 100 million users worldwide.
Company Size: 900+ team members across six offices worldwide
Company Stage: Growth/Scale-up; established in 2008, achieved unicorn status in 2022
ASSUMPTION: While the job listing mentions WorkFlow as part of airSlate's product portfolio, I'm assuming it's one of their growth-focused products based on the dedicated section about WorkFlow in the description.
Career Level: Mid to Senior level based on the required 3+ years of experience and strategic responsibilities
Reporting Structure: Not specified
Team Size/Composition: Will be joining the WorkFlow team, which consists of 50+ people
Growth Opportunities: Potential for growth within a scaling organization with leadership that's described as accessible and encourages open communication
ASSUMPTION: Given the strategic nature of the role and the company's growth trajectory, this position likely offers significant potential for advancement as the WorkFlow product scales.
Office Type: Flexible work arrangements mentioned, though specific remote/hybrid/in-office details aren't clearly defined
Geographic Context: United States-based role; company began in Boston and has six offices worldwide
Work Schedule: Not specified
Regional Considerations: Position is open across the United States, suggesting potential for remote work
ASSUMPTION: The mention of "flexible work arrangements" without specific office location requirements suggests this role may be remote-friendly, though this isn't explicitly stated.
Typical Process: For growth marketing roles at tech companies, the interview process typically includes initial screening, marketing strategy assessment, analytical skills evaluation, and cultural fit interviews
Key Assessment Areas: Likely to evaluate your track record in driving measurable marketing results, analytical capabilities, channel expertise (particularly paid advertising and SEO), and ability to operate in fast-paced environments
Application Tips:
ATS Keywords: growth marketing, demand generation, performance marketing, paid acquisition, SEO, CRO, lead generation, Google Ads, LinkedIn Ads, Meta Ads, Salesforce, marketing automation, Ahrefs, SEMrush, Google Analytics, Looker
ASSUMPTION: These insights are based on standard practices for growth marketing roles in technology companies, as specific interview details aren't provided in the job listing.
ASSUMPTION: Based on industry standards, the role may also require familiarity with email marketing platforms, landing page builders, and A/B testing tools, though these aren't explicitly mentioned.
Company Values: airSlate emphasizes team members as their most valuable asset, with a focus on building a company "that excites people about their work." The company also demonstrates social responsibility through programs like airSlate Care for Ukraine and the airSlate Junior Club.
Work Style: Fast-paced, high-growth environment that encourages experimentation, iteration, and optimization. Collaboration and curiosity are valued, with senior leadership described as accessible.
Self-Assessment:
ASSUMPTION: The emphasis on "scrappy, high-impact growth strategies" suggests the company values resourcefulness and creativity in achieving results, rather than relying solely on large budgets.
ASSUMPTION: These challenges are inferred from the role description and typical demands of growth marketing positions in high-growth tech companies.
This Growth Marketer role appears more holistic than some specialized marketing positions, requiring expertise across the full marketing funnel rather than focusing solely on top-of-funnel or conversion optimization. Unlike pure performance marketing roles that focus primarily on paid channels, this position balances paid acquisition with SEO, content, and partnership strategies. The role appears more strategic than tactical marketing specialist positions, with significant ownership over growth outcomes for the WorkFlow product.
ASSUMPTION: This comparison is based on standard industry patterns for growth and performance marketing roles.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and would need to be aligned with actual company priorities.
ASSUMPTION: These questions are suggested based on the role type and would need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.