Senior Integrated Campaign Manager
Senior Campaign Management role at Glean. San Francisco · $165,000–$187,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the global demand-generation plan and campaign calendar across the marketing organization
- Build full-funnel programs with content, channels, offers, program mix, and sales handoffs
- Coordinate product marketing, content, creative, digital, regional, ABM, events, sales, and enablement teams
- Track results, create reporting inputs, and improve campaign performance across the funnel
- Direct campaign budget allocation, test new messaging, and turn results into repeatable playbooks
What you bring
- At least eight years in demand generation, including three or more years running integrated campaigns
- Hands-on ability to build campaign infrastructure, manage budgets, and plan investment across channels
- A record of producing meaningful growth in leads and pipeline
- Strong analysis skills for evaluating funnel performance and preparing clear reports for executives
- A collaborative, diplomatic approach to building alliances and keeping stakeholders aligned
Who this fits
You’ll suit this role if you can combine creative campaign thinking with measurable pipeline impact and align many marketing and sales partners around shared goals. The position is hybrid, with four office days each week in Mountain View or San Francisco, plus travel for events and workshops. The interview includes a short exercise or discussion about using AI in your work.
From the employer
As a Senior Integrated Campaign Manager at Glean, you will be the strategic and operational lead for high-impact, integrated marketing campaigns that drive pipeline, brand awareness, and revenue growth. You will partner closely with Product Marketing, Content, Creative, Digital, Field Marketing, and Sales to translate strategy and messaging into full-funnel, multi-channel programs. You will architect, launch, and optimize campaigns that guide prospects from awareness to opportunity acceleration, ensuring every initiative is measurable, repeatable, and scalable.
This is a highly cross-functional role that sits at the intersection of projects, people, and process. You will orchestrate the planning, execution, and delivery of programs that span product launches, vertical/solution campaigns, market storytelling, and brand moments. Your work will ensure accountability, relentless focus on deadlines, clear communication, and on-time, high-quality delivery – all while managing stakeholders and “making it happen” in a fast-moving environment. You will:- Lead the development and execution of a global demand generation strategy and campaigns calendar, uniting the cross-functional marketing team around Glean’s core campaigns.
- Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
- Develop trusted relationships and design for integrated collaboration across product marketing, content, creative, web, digital, regional marketing, ABM, events, sales, and enablement teams.
- Consistently measure, analyze, and optimize campaign performance to drive continuous improvement across all aspects of the demand funnel. Provide strategic input when collaborating with the marketing operations team to build actionable reports and dashboards, contribute to business reviews, and synthesize findings for the broader marketing team.
- Own and optimize a global demand generation budget, strategically allocating spend for Glean’s core campaigns across programs in line with ROI goals.
- Keep testing new messaging angles and timely real-world themes to develop proven, ROI-focused playbooks.
- 8+ years of progressive demand generation experience, with at least 3 years of integrated campaign experience; preferably in designing B2B campaigns for CIO/IT leader personas.
- The ideal candidate will thrive at the intersection of creativity and business impact. You will infuse campaigns with bold, original concepts and formats – pushing beyond standard playbooks to create standout, memorable campaigns that cut through the noise.
- Hands-on experience designing and implementing campaign infrastructure and a full-funnel demand generation mix, including budget ownership and cross-channel investment planning. You have a proven track record of driving significant lead and pipeline growth.
- Analytical fluency, comfortable diagnosing funnel health and building clear, executive-ready reporting.
- Diplomatic, team-oriented leader. You will bring energy and collaboration into your cross-functional relationships, driving team cohesion and fostering a win-together culture. You are able to swiftly build alliances, align team members around shared goals, and keep stakeholders’ focused on a strategic direction.
- This role is hybrid (4 days a week in our Mountain View or San Francisco office)
- You should also be prepared to travel for events and workshops.
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