Marketing Campaign Analyst
Hybrid Germantown Full-time Mid-level Campaign Management
Mid-level Campaign Management role at Datalab USA. Germantown · full-time · $75,000–$90,000 base.
SalaryStated by Datalab USA
$75,000 – $90,000
Base salary for this role, in USD per year, as published in the posting.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Serve as the main link tying each client to DataLab's programming and analytics staff
- Handle daily client contact by phone, email, and online presentation tools
- Lead client meetings, both internal and external, with occasional onsite sessions
- Own all written documentation sent to clients, from requirements to results reports and presentations
- QC and interpret campaign results, defining quality checkpoints before final delivery
What you bring
- A bachelor's degree in business analytics, marketing analytics, or a related field
- Two to four years of customer service in a technology environment
- Strong technology aptitude plus interest in direct marketing methods
- Sharp documentation, organization, and problem-resolution skills
- SQL knowledge and direct marketing background are a bonus
Who this fits
This suits someone who enjoys being the go-between for clients and technical teams and thrives juggling shifting priorities. You must live near Germantown, MD, since the role starts in-office with hybrid possible after six months. No visa sponsorship is offered. Pay runs from 75,000 to 90,000 USD per year.
From the employer
Marketing Campaign Analyst is the liaison between one or more of DataLab's clients and the internal database programming and analytical teams. This role provides essential support to clients who contract with DataLab for database marketing services. Marketing Analyst coordinates the requirements of the client's database marketing programs and the DataLab teams that support the client. This role requires a high level of problem solving and research skills to troubleshoot client challenges.
To be successful in this position you must have an aptitude for technology and the ability to learn the client’s business quickly, as well as a passion for excellent customer service, improving business processes, and recommending best marketing practices. Excellent communication and multi-tasking skills are essential. Preferably you will have 2-4 years prior customer service experience in a technology setting.
*No sponsorship available for this role*
Candidate must be local to Germantown, MD
*Hybrid potential after a period of time
Key Responsibilities
- Act as primary point of contact between clients and DataLab’s programming and analytics teams.
- Responsible for daily client communication via telephone, email, and online presentation tools.
- Respond in a timely manner to a wide variety of client inquiries.
- Coordinate and lead internal and external client team meetings, as well as occasional onsite meetings.
- Professionally and diplomatically resolve difficult issues regarding client concerns and other matters as necessary.
- Manage account resources by setting appropriate expectations and delivery timelines.
- Identify client priorities and maintain the client’s task list.
- Act as the internal subject matter expert for the client’s business processes, business data, and marketing campaign business rules.
- Be able to QC, understand, and interpret the client’s marketing campaign results.
- Define quality checkpoints for final deliverables. Review and QC final reports and work products prior to client delivery
- Review business requirements with DataLab’s programming and analytics teams and explain client deliverables as needed. Set prioritization and timelines.
- Act as primary owner of all written documentation delivered to the client, including project and campaign requirements, direct marketing results reports, and presentations.
- Support client billing and usage reporting.
Required Skills and Qualifications
- Bachelors degree in Business Analytics, Marketing Analytics, or similar field.
- 2-4 years prior customer service experience in a technology setting
- Outstanding communication, client management, follow-through, problem resolution, and interpersonal skills
- Flexibility to adjust priorities and manage time wisely in a fast-paced environment
- Strong aptitude for technology as well as an understanding/interest in direct marketing practices
- Outstanding documentation and organization skills.
- Excellent problem-solving skills, a highly developed sense of curiosity, and a passion for learning
- Ability to communicate in a clear, concise, and understandable manner via email, phone, and in person.
- Ability to lead requirement discovery sessions with client, understand and document client business process flows, and provide advice and instruction to clients/users
- Knowledge of SQL and prior direct marketing experience a plus
- Demonstrated ability to work in a team environment