Talent & Influencer Relations Manager
Mid-level Influencer Marketing role at Gallery Media Group. United States- New York, NY · $65,000–$75,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape casting lists and booking picks that match each campaign's goals and audience
- Scout rising creators and celebrities across lifestyle, beauty, fashion, wellness, entertainment and culture
- Run outreach and close deals, negotiating fees, deliverables, usage rights and exclusivity
- Handle booking logistics from scheduling and travel to briefs, contracts and day-of coordination
- Slot talent into editorial, branded campaigns and Gallery Houses events, and help build guest lists
What you bring
- Three to five years in talent relations, influencer marketing, publicity, booking or media environments
- A negotiation history across influencer campaigns, PR barters and creator collaborations
- An existing rolodex of publicists, agents, managers and creators across multiple verticals
- Solid grasp of influencer marketing, social platforms and the shifting digital media scene
- Project management chops to juggle competing deadlines and priorities at once
Who this fits
This suits a well-connected relationship builder who already knows publicists, agents and creators and thrives on juggling many bookings at once. You will work across sales, editorial, production, social and events, and support talent on-site at live experiences. It is a manager-level role in the United States, with base pay stated at 65,000 to 75,000. Comfort interfacing with talent, clients and executives directly is expected.
From the employer
Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.
Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur and a collection of social-first media brands, such as @cocktails and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.
The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
We are seeking a Talent & Influencer Relations Manager to support talent and creator partnerships across branded content, editorial initiatives, experiential events, and strategic business opportunities. This individual will play a key role in identifying, negotiating, and managing relationships with influencers, creators, celebrities, publicists, agents, and managers while serving as a trusted partner to internal teams across Sales, Partnerships, Editorial, Production, Social, and Events. The ideal candidate is highly organized, relationship-driven, deeply connected within the creator economy, and passionate about identifying emerging talent and building meaningful partnerships that drive business results.
RESPONSIBILITIES
Talent & Influencer Strategy
● Support talent and influencer booking strategy across Gallery Media Group's branded, editorial, and experiential initiatives.
● Develop talent recommendations and casting lists aligned to campaign objectives, audience targets, and creative
concepts.
● Identify emerging creators, influencers, celebrities, and industry experts across platforms and categories including
lifestyle, parenting, beauty, fashion, wellness, entertainment, and culture.
● Continuously monitor creator, social media, and talent industry trends to identify new partnership opportunities.
Relationship Management
● Build and maintain strong relationships with influencers, creators, celebrities, publicists, agents, managers, and
talent representatives.
● Consistently meet with talent representatives to ensure Gallery Media Group remains top-of-mind for partnership,
editorial, and event opportunities.
● Maintain and expand Gallery Media Group's network of talent contacts and industry relationships.
● Manage and maintain talent and influencer databases, including contact information, historical partnerships, rate
benchmarks, and relationship notes.
Talent Negotiation & Booking
● Lead talent outreach, negotiations, and contracting across paid and unpaid opportunities.
● Negotiate talent fees, deliverables, usage rights, exclusivity terms, and partnership agreements.
● Manage talent booking logistics including scheduling, travel, itineraries, briefing documents, contracts, and day-of
coordination.
● Track deliverables and ensure talent obligations are fulfilled according to partnership agreements.
Editorial, Branded & Experiential Partnerships
● Source, pitch, and manage talent participation across editorial content, branded campaigns, live events, and
special projects.
● Help architect, market, and manage guest lists for Gallery Houses and future experiential ventures.
● Collaborate closely with Sales and Partnerships teams to identify talent-driven opportunities for clients and
prospective partners.
● Work cross-functionally with Editorial, Content, Production, Social, Marketing, Events, and Client Services teams
to integrate talent into programming and campaigns.
● Support on-site talent management for productions, events, appearances, activations, and live experiences.
QUALIFICATIONS
● 3–5 years of experience in talent relations, influencer marketing, publicity, talent booking, entertainment, media,
agency, publisher, studio, or network environments.
● Proven track record negotiating talent partnerships, influencer campaigns, PR barters, and creator collaborations.
● Existing relationships with publicists, agents, managers, talent representatives, and creators across lifestyle,
entertainment, fashion, beauty, wellness, parenting, and culture verticals.
● Demonstrated ability to identify emerging talent and cultivate long-term talent relationships.
● Strong understanding of influencer marketing, social media platforms, creator partnerships, and the evolving
digital media landscape.
● Exceptional project management skills with the ability to manage multiple projects and competing priorities
simultaneously.
● Strong communication, negotiation, and relationship-building skills.
● Ability to confidently interface with talent, creators, clients, and executives at all levels.
● Experience supporting branded content, experiential marketing, live events, and editorial talent initiatives
preferred.
● Experience in fashion, beauty, lifestyle, entertainment, sports, or creator-focused industries preferred.
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills, experience, and location.
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits