Brand Design Lead
Senior Brand Marketing role at Fireworks AI. New York · $175,000–$190,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Represent the internal creative voice while collaborating with the Head of Brand and an outside agency on a full brand refresh
- Codify the emerging brand: visual identity, tone, design language and the rules behind it
- Build and maintain a practical, well-documented design system that people actually use across the company
- Set up self-serve templates and brand-compliant tooling in Canva plus AI design tools so senior time goes where it matters
- Own visual execution across web, social, events and sales collateral, and concept campaigns spanning paid social, display and out-of-home
What you bring
- Six or more years designing brands for technically complex products such as AI, developer tools or enterprise infrastructure
- A portfolio covering brand identity, design systems and web design, ideally B2B or developer-facing
- Experience collaborating with external agency partners and getting real value from it
- Figma fluency, with light web skills (HTML/CSS, Webflow or similar) a bonus
- Comfort operating in ambiguity and driving work to completion without a finished brief
Who this fits
This suits a senior brand designer who wants to shape a brand still being defined and build the systems and team around it. You will collaborate closely on the agency-led redesign without directing it, so comfort making progress amid uncertainty is essential. The role is based in New York and pays a base of 175,000 to 190,000 USD plus equity and benefits.
From the employer
About Us:
Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that's building the future of enterprise AI.
The role
The brand story at Fireworks is still being written, and this is the role that owns it. You’ll report to the Head of Brand and Web, taking end-to-end responsibility for how Fireworks shows up visually: from collaborating on a full brand refresh with an external agency, to defining the system that carries it forward, to building the team that scales it.
What you'll do
- Work directly with the Head of Brand and our agency partner on the brand refresh, representing the internal creative voice, pressure-testing decisions, and ensuring the work translates into something we can actually build on
- Help define and codify the brand as it takes shape: visual identity, tone, design language, and the rules that hold it together
- Build and maintain a design system that is well documented, practical, and actually used across the company
- Build self-serve design resources and workflows that enable the wider team to move independently on day-to-day needs, including templates, brand-compliant tooling in Canva, and AI-powered design tools, so senior design time is spent where it matters most
- Own the visual execution across brand surfaces: web, social, events, sales collateral, and whatever else the company needs
- Concept and execute brand campaigns across digital and out-of-home, from paid social and display to large-format outdoor, ensuring the work is consistent, distinctive, and built to perform in market
- Able to move quickly without sacrificing quality
What we're looking for
- 6+ years of brand design experience building brands for technically complex products. AI, developer tools, or enterprise infrastructure. You know what it takes to make something deeply technical feel compelling and clear
- Strong portfolio spanning brand identity, design systems, and web design, ideally in B2B or developer-facing products
- Experience working with or alongside external agency partners, with a track record of getting the most out of that relationship
- Someone who takes ownership seriously: you drive things to completion, raise the quality bar, and build the structures that let others do the same
- Figma as second nature. Bonus if you have enough web sensibility to work closely with engineers (light HTML/CSS, Webflow, or similar)
- Proven ability to operate in ambiguity. You don’t need a finished brief to start making good decisions
- Has opinions. Backs them up. Takes feedback well.
A note on the agency redesign
We’re working with an external agency on a full brand overhaul. This role isn’t responsible for owning or directing that engagement, but you’ll be a key collaborator inside it, with high exposure, real creative input, and the opportunity to shape what we take forward. You need to be comfortable with ambiguity and good at making progress while things are still being figured out.
Total compensation for this role also includes meaningful equity in a fast-growing startup, along with a competitive salary and comprehensive benefits package. Base salary is determined by a range of factors including individual qualifications, experience, skills, interview performance, market data, and work location. The listed salary range is intended as a guideline and may be adjusted.
Base Pay Range (Plus Equity)$175,000—$190,000 USDWhy Fireworks AI?
- Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
- Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
- Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
- Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.
Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.