## 📌 Core Information
🔹 **Job Title:** Field Marketing Specialist, EMEA
🔹 **Company:** Recurly
🔹 **Location:** London, City of, United Kingdom
🔹 **Job Type:** Full-time
🔹 **Category:** 📍 Field Marketing
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## 📌 Essential Job Details
### 🚀 Job Overview
Recurly, a leading subscription management platform, is seeking a dynamic Field Marketing Specialist to drive their regional marketing initiatives and demand generation programs across the EMEA (Europe, Middle East, and Africa) market. Based in their London office, you will work closely with the sales, demand generation, and partner teams to execute high-impact marketing campaigns that generate pipeline, accelerate deals, and strengthen Recurly's presence in the diverse EMEA region.
**ASSUMPTION:** The job listing does not specify the job type, but based on the level of experience and responsibilities required, it is reasonable to assume this is a full-time position.
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### 📋 Key Responsibilities
✅ Develop and execute a field marketing plan aligned with sales goals, market trends, and demand generation objectives for EMEA.
✅ Plan, execute, and optimize regional trade shows, field events, and executive roundtables that drive high-quality leads and engagement.
✅ Launch targeted, multi-channel campaigns (including ABM, webinars, and localized content) to support pipeline growth.
✅ Collaborate closely with the sales team to provide marketing resources, insights, and support that help accelerate deal velocity.
✅ Tailor messaging, content, and campaigns to regional buyer personas, ensuring relevance and resonance in different EMEA markets.
✅ Measure the effectiveness of field marketing activities using key performance indicators, providing data-driven insights to optimize future efforts.
✅ Oversee regional marketing budgets, negotiate vendor contracts, and ensure cost-effective campaign execution.
**ASSUMPTION:** The job description covers the key responsibilities in detail, and no additional assumptions are required.
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### 🎯 Required Qualifications
**Education:** Not specified
**Experience:** 3-5+ years of experience in B2B field marketing, demand generation, or regional marketing, preferably in SaaS, FinTech, or Subscription Management.
**Skills:** Strong background in executing regional events, ABM campaigns, partner marketing, and sales-driven marketing programs. Experience working closely with sales teams to develop integrated marketing plans that drive measurable pipeline impact. Knowledge of EMEA markets, with the ability to localize campaigns and understand regional business nuances. Proficiency in marketing automation and CRM platforms (Marketo, HubSpot, Salesforce, 6sense or Demandbase, etc.). Ability to work in a fast-paced, high-growth environment with a data-driven mindset and strong project management skills. Exceptional communication and collaboration skills to work cross-functionally with global teams.
**ASSUMPTION:** The job description provides a comprehensive overview of the required qualifications, and no additional assumptions are necessary.
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### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Not specified
**Industry Comparison:** Based on similar field marketing roles in the SaaS/subscription industry in London, the expected salary range for this position is likely between £50,000 to £70,000 per year, with a competitive benefits package that may include health insurance, retirement contributions, and other perks.
**ASSUMPTION:** The salary range and benefits information are not provided in the original job listing, so this estimate is based on industry standards for similar roles in the London market.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Recurly is a leading provider of a versatile subscription management platform that powers subscription-based businesses worldwide. The company has deployed its platform for thousands of companies across 55 countries, processing billions of credit card transactions and enabling customers to recover nearly $1.3 billion in revenue in 2024.
**Company Size:** Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments, indicating that Recurly is a well-funded, growth-stage company.
**Company Stage:** Recurly is a well-established SaaS company, having been in operation since 2009, with a strong market position and significant resources to continue investing in technology and platform innovation.
**ASSUMPTION:** The job description provides clear information about Recurly's industry position, company size, and stage of growth, so no additional assumptions are required.
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### 📊 Role Analysis
**Career Level:** This role is targeted at experienced field marketing professionals with 3-5+ years of relevant experience, indicating a mid-level or senior-level position.
**Reporting Structure:** The job description does not explicitly state the reporting structure, but it mentions the Field Marketing Specialist will work closely with the sales, demand generation, and partner teams, suggesting they may report to a marketing or regional management role.
**Team Size/Composition:** The job description does not provide details about the size or composition of the marketing team, but it's reasonable to assume the Field Marketing Specialist will be part of a larger, globally distributed marketing organization.
**Growth Opportunities:** The role offers the opportunity to shape Recurly's growth strategy across the EMEA region, which could lead to further advancement within the company's marketing or regional leadership functions.
**ASSUMPTION:** The reporting structure and team size/composition details are not explicitly stated, but the role's level of seniority and responsibilities suggest reasonable inferences.
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### 🌍 Location & Work Environment
**Office Type:** The job is based in Recurly's London office, indicating an in-office work environment.
**Geographic Context:** London is a major global business and technology hub, with a thriving SaaS and fintech ecosystem, making it an attractive location for this type of role.
**Work Schedule:** The job description does not specify the work schedule, but it's reasonable to assume standard full-time hours typical for a professional office environment.
**Regional Considerations:** As a field marketing role covering the EMEA region, the successful candidate will need to be comfortable navigating cultural nuances and adapting marketing strategies across diverse markets.
**ASSUMPTION:** The job location and office-based work environment are clearly stated, but the work schedule is not specified and has been inferred based on industry norms.
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### 💼 Interview & Application Insights
**Typical Process:** The interview process for this role may include an initial phone/video screening, followed by in-person or remote interviews with the hiring manager, team members, and potentially cross-functional stakeholders. Candidates may also be asked to complete a relevant skills assessment or project.
**Key Assessment Areas:** Recruiters will likely evaluate the candidate's experience in executing successful regional marketing campaigns, their ability to work collaboratively with sales and partner teams, and their demonstrated expertise in tailoring marketing efforts to diverse EMEA markets.
**Application Tips:** To stand out, applicants should highlight their track record of driving pipeline and revenue growth through field marketing initiatives, as well as their familiarity with the EMEA region and ability to localize campaigns. Including relevant keywords from the job description in the resume will also help pass applicant tracking systems.
**ATS Keywords:** Some key keywords to include in applications for this role may include: "field marketing," "demand generation," "regional marketing," "EMEA," "SaaS," "subscription management," "marketing automation," "CRM," "event planning," and "sales enablement."
**ASSUMPTION:** The typical interview process and assessment areas are based on standard industry practices for similar field marketing roles, while the application tips and ATS keywords are inferred from the job description.
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### 🛠️ Tools & Technologies
Based on the job requirements, the Field Marketing Specialist at Recurly will likely work with the following tools and technologies:
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Account-based marketing (ABM) tools (e.g., 6sense, Demandbase)
- Event management and webinar platforms
- Content management systems (CMS) for creating and publishing localized marketing materials
- Data analytics and reporting tools for measuring campaign performance
**ASSUMPTION:** The listed tools and technologies are industry-standard for a field marketing role in the SaaS/subscription industry and are reasonable inferences based on the job responsibilities.
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### 👔 Cultural Fit Considerations
**Company Values:** Recurly values innovation, teamwork, and a data-driven approach, as evidenced by their focus on leveraging the latest marketing technologies and collaborating closely with cross-functional teams to drive measurable results.
**Work Style:** The job description indicates a fast-paced, high-growth environment that requires a hands-on, project management-oriented marketer who thrives on tackling diverse challenges.
**Self-Assessment:** Candidates should consider whether they are comfortable working in a dynamic, global setting, are adept at adapting marketing strategies for different regional markets, and can effectively balance multiple priorities and stakeholders to deliver impactful campaigns.
**ASSUMPTION:** The company values and work style considerations are reasonably inferred from the job description and Recurly's industry position as a high-growth SaaS provider.
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### ⚠️ Potential Challenges
The Field Marketing Specialist role at Recurly may present the following potential challenges:
- Juggling multiple, concurrent marketing campaigns and events across the diverse EMEA region
- Coordinating closely with the sales and partner teams to ensure alignment and maximize pipeline impact
- Continuously adapting messaging and content to resonate with the varying buyer personas and market dynamics in different EMEA countries
**ASSUMPTION:** These potential challenges are reasonable inferences based on the job responsibilities and the need to manage regional marketing initiatives in a fast-paced, high-growth environment.
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### 📈 Similar Roles Comparison
This Field Marketing Specialist role is similar to other regional or territory-based marketing positions in the SaaS/subscription industry, such as Regional Marketing Manager or Field Marketing Coordinator. These roles typically focus on executing localized marketing campaigns, building relationships with sales and partner teams, and driving pipeline growth within a defined geographic area. However, the Recurly position may have a broader scope, as it covers the entire EMEA region, requiring the ability to navigate diverse markets and cultures.
**ASSUMPTION:** The comparison to similar roles in the SaaS/subscription industry is a reasonable inference based on the job title, responsibilities, and required qualifications.
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### 📝 Sample Projects
Some examples of projects and tasks a Field Marketing Specialist at Recurly may work on include:
- Developing and executing a comprehensive field marketing plan for the EMEA region, aligning with sales goals and demand generation objectives
- Organizing and managing high-impact regional events, such as industry trade shows, customer roadshows, and executive roundtables
- Launching targeted, multi-channel marketing campaigns (including ABM, webinars, and localized content) to drive pipeline growth in key EMEA markets
- Collaborating with the sales team to provide marketing resources, insights, and support that help accelerate deal velocity
- Analyzing campaign performance data to optimize marketing efforts and provide data-driven recommendations for future initiatives
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are reasonable illustrations of the work the Field Marketing Specialist may undertake.
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### ❓ Key Questions to Ask During Interview
Here are some key questions candidates should consider asking during the interview process:
1. Can you provide more details about Recurly's go-to-market strategy and priorities for the EMEA region?
2. How does the Field Marketing Specialist role collaborate with the sales and partner teams to drive pipeline and revenue growth?
3. What are the primary KPIs or success metrics used to evaluate the performance of the regional marketing initiatives?
4. Can you share examples of the types of marketing campaigns and events that have been most effective in the EMEA market?
5. What are the biggest challenges or pain points the new Field Marketing Specialist is likely to face, and how will the team support them in overcoming these obstacles?
6. What opportunities are there for professional development and career advancement within Recurly's marketing organization?
**ASSUMPTION:** These questions are designed to help candidates better understand the role, the company's strategic priorities, and the key success factors, as well as evaluate their fit and growth potential. They are based on the information provided in the job description.
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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## 📌 Next Steps for Applicants
To effectively pursue this opportunity at Recurly, applicants should:
1. Carefully review the job description and this enhanced version to ensure they fully understand the role's requirements and their fit.
2. Tailor their resume and cover letter to highlight relevant experience in regional/field marketing, demand generation, and working with sales/partner teams.
3. Incorporate keywords from the job description, such as "field marketing," "EMEA," "SaaS," and "subscription management," to optimize their application for applicant tracking systems.
4. Prepare thoughtful questions to ask during the interview that demonstrate their understanding of Recurly's business, the EMEA market, and their enthusiasm for the position.
5. Research Recurly's company culture, values, and industry standing to assess cultural fit and prepare to discuss how their skills and experience align with the organization.
6. Follow up promptly after the interview to reiterate their interest and fit for the role.
## Visual Customization Guide
For this Field Marketing Specialist role at Recurly, a technology/SaaS-focused company, the visual elements should have a modern, dynamic style:
- Use emoji icons and graphics to highlight key information
- Incorporate Recurly's brand colors and visual identity where possible
- Maintain a professional yet approachable tone throughout the content
- Utilize clean, structured layouts to make the information easy to scan
- Include data visualizations or infographics to emphasize relevant statistics
These visual customizations should enhance the overall presentation of the job description while ensuring the content remains clear, comprehensive, and compelling for prospective applicants.