🔹 Job Title: Field Marketing Specialist
🔹 Company: Xflow Payments Inc
🔹 Location: India
🔹 Job Type: Full-time
🔹 Category: 📍 Field Marketing
Xflow Payments Inc is seeking a Field Marketing Specialist to join their marketing team and help scale their events marketing channel. This role is integral to the Go-To-Market (GTM) strategy, focusing on planning and executing events across India and key international markets including the US and Singapore. You'll be responsible for enhancing Xflow's brand presence, generating leads through strategic event participation, and securing speaking engagements for company leadership.
ASSUMPTION: This is a strategic marketing role with significant responsibility for driving brand awareness and lead generation through in-person events, based on the detailed focus on events planning and execution in the job description.
✅ Research, create, and maintain an annual events calendar for industry conferences and networking opportunities across India, US, and Singapore
✅ Plan and execute Xflow-owned events including webinars, workshops, and networking sessions
✅ Research and secure speaking engagements for Xflow's leadership at industry events
✅ Develop and implement lead engagement strategies for events and coordinate smooth handover to sales teams
✅ Represent Xflow at conferences to enhance brand visibility and engage with potential customers
✅ Collaborate with marketing, sales, and product teams to ensure aligned messaging and targeted campaigns
✅ Track and analyze event performance metrics including brand awareness, lead generation, and event attendance
Education: Not specified
Experience: 3-5 years of experience in event marketing or similar role, preferably in B2B or SaaS
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a specialized marketing role with international scope at what appears to be a growth-stage fintech company, compensation is likely competitive within the Indian market for similar roles requiring 3-5 years of experience. Field marketing specialists with event expertise in India typically earn above-average salaries within the marketing function due to the specialized nature of the role.
Industry Position: Xflow Payments Inc appears to be operating in the financial technology (fintech) or payments processing space.
Company Size: Not specified
Company Stage: Likely in growth phase based on focus on scaling marketing efforts
ASSUMPTION: The company name "Xflow Payments Inc" suggests it operates in the payments or financial technology sector. The emphasis on scaling marketing efforts and building brand presence indicates a growth-stage company expanding its market reach rather than an early-stage startup or established enterprise.
Career Level: Mid-level (based on 3-5 years experience requirement)
Reporting Structure: Likely reports to a Marketing Manager or Director
Team Size/Composition: Part of the broader Marketing team with focus on the events channel
Growth Opportunities: Path to senior field marketing roles, event marketing management, or broader marketing strategy positions
ASSUMPTION: The reporting structure and team size are inferred based on standard organizational structures for marketing teams at growth-stage companies. This role appears to be specialized within the marketing function with significant autonomy for planning and executing the events strategy.
Office Type: Likely hybrid with significant travel component
Geographic Context: Based in India with responsibility for events across India, US, and Singapore
Work Schedule: Standard business hours with flexibility required for event schedules
Regional Considerations: Role requires cultural adaptability for working across different markets (India, US, Singapore)
ASSUMPTION: The significant travel component is inferred from the job responsibilities and explicit mention of ability to travel as a requirement. The hybrid nature is standard for field marketing roles that combine office planning with on-site event execution.
Typical Process: Initial screening, marketing team interview, case study or portfolio review, final interview with leadership
Key Assessment Areas: Event planning experience, lead generation strategies, project management skills, communication abilities, cross-functional collaboration
Application Tips: Highlight specific events managed, quantifiable results (attendance, leads generated, conversion rates), and experience with international markets
ATS Keywords: field marketing, event management, B2B marketing, lead generation, speaker engagement, marketing metrics, brand awareness
ASSUMPTION: These interview insights are based on standard practices for marketing roles at growth-stage technology companies, particularly for specialized positions like field marketing.
Event management platforms, CRM systems (likely Salesforce or similar), marketing automation tools, project management software, lead tracking systems, registration management software, event analytics tools
ASSUMPTION: While specific tools aren't mentioned in the job listing, these are standard technologies used in field marketing and event management roles within technology companies.
Company Values: Growth-oriented, collaborative, results-driven
Work Style: Dynamic, cross-functional, strategic with tactical execution
Self-Assessment: Are you comfortable balancing strategic planning with hands-on execution? Can you effectively represent a brand in professional settings? Are you adaptable to working across different cultural contexts? Do you thrive in metrics-driven environments?
ASSUMPTION: These cultural elements are inferred from the role description which emphasizes collaboration, metrics ownership, and the ability to execute across different markets. The growth-oriented nature is indicated by the focus on scaling marketing efforts.
This role involves significant travel which may impact work-life balance. Managing events across multiple geographic regions (India, US, Singapore) requires cultural adaptability and potentially irregular working hours. The responsibility for multiple metrics and coordination across teams may be demanding. There's also potential pressure to deliver measurable results in terms of lead generation and brand awareness.
ASSUMPTION: These challenges are identified based on the job responsibilities and the nature of field marketing roles that involve event planning and execution across multiple regions.
This Field Marketing Specialist role is more event-focused than typical demand generation or digital marketing roles. Unlike a pure event coordinator, this position has strategic input and metrics ownership. Compared to a general marketing manager, this role is more specialized in the events channel but requires similar cross-functional collaboration skills. The role combines elements of event marketing, brand ambassador, and lead generation specialist positions.
ASSUMPTION: This comparison is based on standard differentiation between marketing specializations in the technology industry.
1. Planning and executing a series of industry-specific webinars featuring Xflow leadership to generate qualified leads
2. Coordinating Xflow's presence at a major fintech conference including booth design, speaking engagement, and lead capture strategy
3. Creating a quarterly networking event series for potential clients in key markets
4. Developing a comprehensive annual events calendar with ROI projections for each event
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for field marketing specialists in the technology sector.
1. What are the most important events for Xflow in the coming year and what metrics define success at these events?
2. How does field marketing collaborate with sales and product teams to ensure cohesive messaging and effective lead handover?
3. What is the balance between Xflow-owned events versus participation in industry events in your current strategy?
4. How has the company's approach to field marketing evolved over the past year, and what changes do you anticipate in the future?
5. What resources are available for event execution, including budget, team support, and technology infrastructure?
ASSUMPTION: These questions are suggested based on the typical concerns of field marketing professionals and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Tailor your resume to highlight event marketing experience, emphasizing metrics such as leads generated, attendance numbers, and conversion rates from past events
2. Prepare a portfolio of past events you've managed, including photos, results, and challenges overcome
3. Research Xflow Payments to understand their payment solutions, target market, and recent company news
4. Connect with current Xflow employees on LinkedIn to gain insights into company culture and priorities
5. Optimize your application with keywords from the job listing such as "field marketing," "event marketing," "lead generation," and "cross-functional collaboration"
6. Prepare specific examples of how you've successfully planned and executed events that delivered measurable business results
7. If you have international experience, particularly in the US or Singapore markets, emphasize this experience prominently