Here is the AI-enriched job listing in HTML format:
📌 Core Information
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Job Title: Field Marketing Manager
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Company: Stibo Systems
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Location: São Paulo, São Paulo, Brazil
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Job Type: {Full-time/Part-time/Contract}
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Category: 📍 Field Marketing
📌 Essential Job Details
🚀 Job Overview
Stibo Systems is seeking a Field Marketing Manager with experience developing and executing marketing campaigns to join their Latin America Field Marketing team. This role will be primarily responsible for supporting and executing various demand generation tactics, including digital campaigns, content syndication, virtual and in-person events, and account-based marketing (ABM) efforts.
ASSUMPTION: The Field Marketing Manager will play a key role in driving regional marketing strategies and campaigns to generate awareness and leads for Stibo Systems in the Latin America market.
📋 Key Responsibilities
- ✅ Drive regional marketing campaigns, in sync with Global Campaigns to generate awareness and leads
- ✅ Use and optimize marketing content to build strong nurture programs for our targeted audience
- ✅ Coordinate events with 3rd-party vendors and partners (i.e., virtual seminars, fireside chats, networking events)
- ✅ Measure and report performance of campaigns, activities and assess against goals
- ✅ Execute and monitor ABM tactics for the region in close collaboration with our sales teams
ASSUMPTION: The Field Marketing Manager will work closely with the marketing, sales, and other teams to drive integrated, multi-channel campaigns and measure their impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business or related field
Experience: 7+ years of marketing experience, with 3+ years in the B2B software space
Skills:
- Experience owning and executing integrated, multi-channel, multi-touch marketing campaigns
- Proficient with marketing automation tools (HubSpot or similar) and Salesforce
ASSUMPTION: The ideal candidate will have a strong blend of creative and analytical skills, with a proven track record in driving successful B2B software marketing campaigns.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION: The compensation for this role is likely competitive for the Latin America market and the B2B software industry, based on the seniority and responsibilities of the position.
📌 Applicant Insights
🔍 Company Context
Industry Position: Stibo Systems is a global company with Danish heritage, providing AI-powered, SaaS-based multidomain master data management solutions.
Company Size: ASSUMPTION: Stibo Systems is a mid-to-large-sized global organization, based on the information provided about its marketing team of 45+ people.
Company Stage: ASSUMPTION: Stibo Systems is an established enterprise-level company, focused on driving digital transformation for its customers.
📊 Role Analysis
Career Level: ASSUMPTION: This is a mid-to-senior-level role, given the 7+ years of marketing experience and 3+ years in the B2B software industry required.
Reporting Structure: ASSUMPTION: The Field Marketing Manager will report to the Senior Field Marketing Director, NA & LATAM, and work closely with the global marketing and sales teams.
Team Size/Composition: ASSUMPTION: The Field Marketing team at Stibo Systems is a global team of 45+ people, with representation from the Americas, EMEA, and APJ regions.
Growth Opportunities: The Field Marketing Manager role provides opportunities to develop expertise in integrated, multi-channel marketing campaigns, as well as potential advancement within the global marketing team.
🌍 Location & Work Environment
Office Type: ASSUMPTION: Based on the job description, this role may involve a hybrid work model, with a combination of in-office and remote work.
Geographic Context: São Paulo, Brazil is a major tech and business hub in Latin America, with a diverse and vibrant economy.
Work Schedule: ASSUMPTION: The typical work schedule for this role is likely to be standard full-time, with some flexibility for event coordination and travel.
Regional Considerations: Applicants should be familiar with the business and cultural landscape of the Latin American market, as well as the nuances of marketing in a global, multilingual environment.
💼 Interview & Application Insights
Typical Process: ASSUMPTION: The interview process may include a phone/video screening, followed by in-person or virtual interviews with the hiring manager, team members, and potentially executives.
Key Assessment Areas: ASSUMPTION: Employers will likely evaluate the candidate's ability to develop and execute effective marketing campaigns, as well as their strategic thinking, data analysis skills, and collaborative mindset.
Application Tips: Applicants should highlight their experience in B2B software marketing, demonstrate their creative and analytical capabilities, and emphasize their ability to work effectively in a global, cross-functional team.
ATS Keywords: ASSUMPTION: Relevant keywords to include in applications may include "field marketing," "demand generation," "marketing automation," "ABM," "campaign management," and "B2B software."
🛠️ Tools & Technologies
The Field Marketing Manager will be expected to be proficient with marketing automation tools (such as HubSpot) and Salesforce, as well as other standard marketing software and platforms.
ASSUMPTION: Familiarity with data visualization tools, content management systems, and digital advertising platforms may also be valuable for this role.
👔 Cultural Fit Considerations
Company Values: ASSUMPTION: Stibo Systems values creativity, curiosity, and analytical thinking, as well as a global, collaborative mindset.
Work Style: The Field Marketing Manager will need to be comfortable working both independently and as part of a larger team, with a strong work ethic and ability to adapt to changing priorities.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, data-driven environment and are passionate about driving integrated marketing campaigns that support the customer journey.
⚠️ Potential Challenges
ASSUMPTION: The Field Marketing Manager may face challenges in coordinating across multiple regions, effectively measuring campaign performance, and balancing the demands of various marketing and sales stakeholders.
📈 Similar Roles Comparison
ASSUMPTION: This Field Marketing Manager role is similar to other regional or global marketing management positions in the B2B software industry, with a focus on driving integrated, multi-channel marketing strategies and campaigns to generate awareness and leads.
📝 Sample Projects
ASSUMPTION: As a Field Marketing Manager, you may be responsible for projects such as:
- Developing and executing regional marketing campaigns aligned with global initiatives
- Optimizing marketing content and nurture programs to engage target audiences
- Coordinating virtual and in-person events, including webinars, panel discussions, and networking events
- Analyzing campaign performance data and adjusting strategies based on insights
- Collaborating with sales teams to implement account-based marketing (ABM) tactics
❓ Key Questions to Ask During Interview
- How does the Field Marketing team collaborate with the broader marketing and sales organizations?
- What are the key performance metrics and goals for this role, and how will success be measured?
- Can you provide examples of successful regional marketing campaigns that the team has executed in the past?
- What are the primary challenges and opportunities you see for the Field Marketing function in the Latin American market?
- How does Stibo Systems foster a culture of creativity, curiosity, and analytical thinking?
- What professional development and growth opportunities are available for the Field Marketing Manager role?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
- Tailor their resume and cover letter to highlight their relevant experience in B2B software marketing, with a focus on campaign management, lead generation, and cross-functional collaboration.
- Ensure their application includes relevant keywords (e.g., "field marketing," "demand generation," "marketing automation") to optimize for applicant tracking systems.
- Prepare thoughtful questions to ask during the interview process, demonstrating their interest in the role and the company's growth objectives.
- Research Stibo Systems' industry position, products, and customer base to be able to discuss their fit and enthusiasm for the opportunity.
Visual Customization Guide:
Since this is a role in the B2B software industry, the visual elements should have a modern, technology-focused aesthetic. Use of emoji icons, clean layouts, and a slightly more casual tone can help create an appealing and relevant presentation for the target audience.
For the regional context of São Paulo, Brazil, the job description should also incorporate some insights about the local business landscape and any nuances around marketing in a global, multilingual environment.
The overall structure and content of the enhanced job listing should help applicants gain a comprehensive understanding of the role, the company, and the expectations, while also highlighting the unique value they can bring to Stibo Systems' field marketing efforts in Latin America.