Field Marketing Manager, DACH & Benelux
Recorded Future📌 Core Information
🔹 Job Title: Field Marketing Manager, DACH & Benelux
🔹 Company: Recorded Future
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-time
🔹 Category: 📍 Field Marketing
📌 Essential Job Details
🚀 Job Overview
As a Field Marketing Manager for DACH & Benelux at Recorded Future, you will be responsible for extending the company's leadership position in the Threat Intelligence industry. This role focuses on planning and executing marketing programs to generate new prospects, improve customer retention, and drive partner marketing engagement in two key growth markets for the business. You'll work closely with sales teams to build pipeline growth through events, campaigns, and strategic marketing initiatives.
ASSUMPTION: Based on the job description mentioning "full-time" work arrangements is assumed as this is a senior marketing role with extensive responsibilities that would typically require full-time commitment.
📋 Key Responsibilities
- ✅ Integrate with EMEA field sales, corporate marketing, digital marketing, and channel teams to develop field marketing programs that accelerate EMEA pipeline growth
- ✅ Communicate and educate the sales team regarding new and planned marketing activities
- ✅ Research, choose, design, and manage live field and partner events with comprehensive pre-event, at-event, and post-event strategy
- ✅ Manage large-scale conferences and summits
- ✅ Implement targeted account strategies to support account-based selling
- ✅ Collaborate with the marketing team to produce assets for field marketing events
- ✅ Forecast, measure, analyze, and report on program impact
- ✅ Maintain collaboration with the EMEA Business Development Rep (BDR) team to convert leads through the funnel
🎯 Required Qualifications
Education: Not specified
Experience: Experience driving field marketing efforts for high technology, B2B organizations (cybersecurity industry experience preferred); Experience managing large-scale conferences and summits
Skills:
- Native fluency in English and German (essential)
- In-depth understanding of demand generation and marketing strategies across EMEA
- Strong marketing budget management skills
- Experience with marketing and sales tools (SFDC, HubSpot knowledge a plus)
- Ability to work in a fast-moving, hyper-growth environment
ASSUMPTION: While specific education requirements are not mentioned, this type of senior marketing role typically requires a bachelor's degree in Marketing, Business, Communications or related field, though exceptional experience might compensate for formal education.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Field Marketing Manager positions in the cybersecurity sector in Munich typically offer competitive compensation reflecting the specialized nature of the role and the requirement for both marketing expertise and regional language skills.
ASSUMPTION: Based on industry standards in Munich for similar roles at cybersecurity companies, compensation would likely be above average for marketing positions due to the specialized technical knowledge, language requirements, and strategic nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry Position: Recorded Future is described as the market leader in intelligence within the cybersecurity industry. Their intelligence solutions integrate with over 100 security products from leading companies such as Splunk, ServiceNow, Microsoft, and AWS.
Company Size: Not specified
Company Stage: High-growth company expanding in key European markets
ASSUMPTION: Based on the description of Recorded Future as a "market leader" with integration capabilities with major tech companies, and references to "hyper-growth," this appears to be an established but still rapidly expanding company in the cybersecurity space, likely in scale-up or growth stage.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for career advancement in a high-growth organization expanding in European markets
ASSUMPTION: This appears to be a mid to senior-level position based on the strategic nature of the responsibilities, required experience with managing large-scale events, and the expectation to work independently while coordinating with multiple teams. Working in a high-growth environment typically offers career advancement opportunities as the company expands.
🌍 Location & Work Environment
Office Type: Likely hybrid or flexible (#LI-remote tag suggests remote work options)
Geographic Context: Munich is a major tech hub in Germany with a high standard of living and strong technology ecosystem. The role covers both DACH (Germany, Austria, Switzerland) and Benelux (Belgium, Netherlands, Luxembourg) regions.
Work Schedule: Not specified
Regional Considerations: This role requires operating across multiple European markets with different business cultures, requiring cultural sensitivity and an understanding of regional business practices. Munich offers excellent transportation connections to other European business centers.
ASSUMPTION: The #LI-remote tag suggests remote work flexibility, though the exact arrangement isn't specified. Given the field marketing nature of the role and the need to coordinate events, some in-person presence would likely be required, particularly for major events and meetings with the sales team.
💼 Interview & Application Insights
Typical Process: For this level of marketing position at a technology company, candidates typically undergo initial screening, followed by interviews with marketing leadership, potential collaboration with sales leaders, and possibly a marketing strategy presentation or case study.
Key Assessment Areas: Previous field marketing campaign success metrics, event management experience, ability to collaborate with sales teams, strategic marketing thinking, and regional market knowledge of DACH and Benelux.
Application Tips: Highlight specific metrics and results from previous field marketing campaigns, experience with managing events in European markets, and examples of successful sales-marketing collaboration. Emphasize any cybersecurity industry experience.
ATS Keywords: field marketing, DACH, Benelux, event management, demand generation, pipeline growth, B2B marketing, channel marketing, partner marketing, cybersecurity, threat intelligence, SFDC, HubSpot, marketing analytics, German language, English language
ASSUMPTION: These insights are based on standard interview practices for field marketing positions in the technology sector, particularly for roles covering European markets.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- HubSpot
- Marketing automation platforms
- Event management software
- Analytics and reporting tools
- CRM systems
- Digital marketing platforms
ASSUMPTION: While only SFDC and HubSpot are explicitly mentioned, field marketing roles typically involve using event management software, marketing automation tools, analytics platforms, and digital marketing systems to execute comprehensive marketing programs.
👔 Cultural Fit Considerations
Company Values: The job description suggests Recorded Future values innovation, strategic thinking, creativity, collaboration with sales teams, and making an impact on cybersecurity.
Work Style: Fast-paced, growth-oriented environment requiring both strategic thinking and practical execution. Collaboration with multiple teams including sales, corporate marketing, digital marketing, and channel teams.
Self-Assessment:
- Are you comfortable working in a high-growth, fast-paced environment?
- Do you enjoy collaborating closely with sales teams and translating marketing activities into business results?
- Are you able to manage multiple event-based marketing initiatives simultaneously?
- Do you have interest in or passion for cybersecurity?
- Are you comfortable working across different European business cultures?
ASSUMPTION: The company values and work style are inferred from phrases in the job description such as "high-growth environment," "strategic and creative marketer," and emphasis on collaboration with sales teams and helping organizations "gain and maintain an advantage on their adversaries."
⚠️ Potential Challenges
- Managing marketing activities across multiple countries with different business cultures (DACH and Benelux regions)
- Balancing strategic planning with hands-on execution in a fast-paced environment
- Coordinating with multiple teams (sales, corporate marketing, digital marketing, channel)
- Measuring and demonstrating marketing ROI and pipeline contribution
- Keeping pace in a high-growth, rapidly evolving cybersecurity market
ASSUMPTION: These challenges are inferred from the job responsibilities and context. Working across multiple European regions while coordinating with various internal teams in a high-growth environment naturally creates complexity that candidates should be prepared to navigate.
📈 Similar Roles Comparison
This Field Marketing Manager role differs from standard marketing positions in its focus on direct pipeline generation and close alignment with sales teams. Unlike purely digital marketing roles, this position emphasizes in-person events and direct engagement. Compared to general marketing managers, this role has a stronger focus on regional expertise (DACH and Benelux) and partner marketing. The cybersecurity industry context also distinguishes it from field marketing roles in other sectors, requiring understanding of complex technical solutions and security concerns.
ASSUMPTION: This comparison is based on standard industry patterns for field marketing roles versus other marketing positions, with specific attention to the regional focus and cybersecurity context mentioned in the listing.
📝 Sample Projects
- Designing and executing a multi-city roadshow across key DACH and Benelux markets to showcase Recorded Future's threat intelligence capabilities
- Developing and implementing an account-based marketing campaign targeting high-value enterprise prospects in the financial services sector
- Organizing Recorded Future's participation in major European cybersecurity conferences, including booth design, speaker placement, and lead generation activities
- Creating a partner marketing program to increase channel engagement and drive joint pipeline with strategic technology partners
- Implementing a measurement framework to track field marketing contribution to pipeline and revenue across different European markets
ASSUMPTION: These project examples are derived from the responsibilities listed in the job description, particularly the focus on events, pipeline generation, and partner marketing initiatives.
❓ Key Questions to Ask During Interview
- What are the specific pipeline and revenue targets for the DACH and Benelux regions, and how is marketing expected to contribute to these goals?
- How does Recorded Future's field marketing strategy differ between the DACH and Benelux regions to account for market differences?
- What is the current relationship between the marketing and sales teams, and how do you measure the success of their collaboration?
- Can you share examples of successful field marketing initiatives that have delivered strong results for Recorded Future in European markets?
- How does Recorded Future approach the balance between global marketing strategies and regional market customization?
- What are the company's growth plans for the DACH and Benelux regions over the next 2-3 years?
ASSUMPTION: These questions are suggested based on typical considerations for a field marketing role with regional responsibilities and may need to be adapted based on specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight field marketing experience, event management expertise, and any cybersecurity industry background. Include keywords like "field marketing," "DACH," "Benelux," "event management," and "pipeline generation."
- Prepare a portfolio of previous field marketing campaigns, particularly those with measurable results in pipeline generation or revenue impact.
- Showcase language skills prominently, especially your fluency in German and English, which is essential for this role.
- Research Recorded Future's threat intelligence products and recent market developments in cybersecurity to demonstrate industry knowledge.
- Connect with current Recorded Future employees on LinkedIn, particularly those in marketing or sales roles in the EMEA region, to gain additional insights.
- Prepare examples that demonstrate your ability to collaborate with sales teams and translate marketing activities into tangible business results.
- For ATS optimization, ensure your resume includes specific terms from the job description such as "field marketing," "partner marketing," "DACH," "Benelux," "conferences," "account-based," "SFDC," and "demand generation."