🔹 Job Title: Field Marketing Manager
🔹 Company: Northbeam
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: 📍 Field Marketing
Northbeam is seeking a Field Marketing Manager to strategically plan and execute impactful events that drive brand awareness, lead generation, and customer engagement for their eCommerce analytics platform. This fully remote role combines strategic planning with hands-on execution across conferences, webinars, and partner co-marketing initiatives. The ideal candidate will bridge marketing strategy with measurable business outcomes while creating meaningful connections with prospects and customers.
ASSUMPTION: Based on the description mentioning "fully remote" and the comprehensive nature of responsibilities, this appears to be a full-time position though not explicitly stated.
✅ Event Planning & Execution
✅ Demand Generation Through Events
✅ Budget Management & ROI Analysis
✅ Marketing Collateral & Communications
Education: Not specified
Experience: 3-5 years in field marketing or event management within B2B technology or eCommerce industries
Skills:
ASSUMPTION: While no specific degree is mentioned, the technical nature of the role and industry suggests that candidates likely need some form of higher education in marketing, business, or a related field.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a Series A startup ($15M raised) in the marketing technology space, compensation for this role would likely be competitive with the broader marketing technology industry, potentially including equity options given the growth stage of the company.
Industry Position: Northbeam is a high-growth startup in the eCommerce analytics and marketing attribution space, helping brands advertise profitably.
Company Size: Not specified, but likely small to medium sized given the Series A funding stage
Company Stage: Series A startup (raised $15 million in 2022)
ASSUMPTION: Based on the Series A funding in 2022 and description as a "high-growth startup," Northbeam is likely in a significant expansion phase with a team size typical of early-stage technology companies (likely under 100 employees).
Career Level: Mid to Senior level (based on 3-5 years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement in a high-growth startup environment
ASSUMPTION: This role likely reports to a Director or VP of Marketing given the strategic nature and budget management responsibilities. The role might be part of a small marketing team in a growing organization with opportunities to expand responsibilities as the company scales.
Office Type: Fully remote
Geographic Context: United States-based but location flexible
Work Schedule: Not specified
Regional Considerations: Likely involves travel to events across different regions in the US
ASSUMPTION: As explicitly stated as "fully remote," this role can be performed from anywhere in the US. The event-focused nature of the position suggests regular travel would be required to manage in-person events, though this is not explicitly stated.
Typical Process: For marketing roles in tech startups, expect initial screening, marketing-focused interviews, possibly a presentation or case study showing event planning skills, and final rounds with leadership
Key Assessment Areas: Event marketing expertise, ROI tracking ability, understanding of marketing analytics, communication skills, project management capabilities, and cultural fit with startup environment
Application Tips: Highlight specific events managed, quantifiable results (lead generation, pipeline influence, ROI), technical familiarity with marketing tools, and experience with the eCommerce sector
ATS Keywords: field marketing, event management, lead generation, ABM, account-based marketing, HubSpot, eCommerce, marketing attribution, ROI analysis, pipeline metrics
ASSUMPTION: These insights are based on industry standards for marketing positions in tech startups and are not explicitly mentioned in the job description.
ASSUMPTION: Beyond HubSpot which is specifically mentioned, other tools are industry-standard assumptions for a field marketing role in a data-driven marketing technology company.
Company Values: Authenticity, integrity, and accuracy are explicitly mentioned as core values. The company values data-driven approaches and collaborative relationships.
Work Style: Collaborative, data-driven, and extroverted culture mentioned explicitly. The listing notes "We love extroverts!"
Self-Assessment: Candidates should consider:
ASSUMPTION: The collaborative, fast-paced nature of the environment is inferred from the startup context and the emphasis on team collaboration in the description.
ASSUMPTION: These challenges are inferred from the nature of field marketing roles in startups and the responsibilities described, not explicitly stated in the job posting.
This Field Marketing Manager role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in technology companies.
ASSUMPTION: These projects are illustrative examples based solely on the responsibilities listed in the job description.
ASSUMPTION: These questions are suggested based on the nature of field marketing roles in tech startups and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.