Field Marketing Manager

Field Marketing Manager at Freshworks ## 📌 Core Information 🔹 **Job Title:** Field Marketing Manager 🔹 **Company:** Freshworks 🔹 **Location:** London, City of, United Kingdom 🔹 **Job Type:** Full-time 🔹 **Category:** 📍 Field Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview As the Field Marketing Manager at Freshworks, you will play a crucial role in driving the company's commercial and field marketing strategy for the UK market. Reporting to the Senior Director (International), you will lead the execution of demand generation programs, events, and integrated marketing campaigns to accelerate pipeline growth and improve funnel conversion. **ASSUMPTION:** The Field Marketing Manager position is a senior-level role requiring significant experience in B2B marketing, particularly in the SaaS/Cloud enterprise application industry. --- ### 📋 Key Responsibilities ✅ Lead the development and implementation of the commercial and field marketing strategy for the UK market ✅ Own the strategy, planning, and execution of demand generation programs, events (both owned and third-party), and webinars ✅ Collaborate cross-functionally with sales, business development, and customer success teams to ensure alignment and drive lead follow-up and conversion ✅ Manage marketing budgets, track ROI, and measure the performance of all marketing programs ✅ Provide feedback and insights to the brand, campaigns, customer, and product marketing teams to optimize content, campaigns, and prospecting ✅ Work with the product marketing team to develop content and assets for commercial events **ASSUMPTION:** The Field Marketing Manager will be responsible for the full scope of field marketing activities, including strategy, execution, and performance optimization. --- ### 🎯 Required Qualifications **Education:** Not specified **Experience:** 10+ years of B2B marketing experience, with expertise in the Cloud/SaaS enterprise application industry **Skills:** Proven track record in developing and executing marketing events, webinars, and integrated campaigns; strong collaboration skills with internal stakeholders; experience in partner marketing; data-driven insights and optimization capabilities **ASSUMPTION:** The ideal candidate for this role will have a solid background in B2B marketing, with extensive experience in the SaaS/Cloud enterprise space. They should also possess strong cross-functional collaboration skills and a data-driven approach to marketing strategy and execution. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Company-funded life and long-term disability insurance, learning and reading budget of up to £1,000 per year, fitness budget of up to £30 per month, cycle to work scheme, company-funded employee assistance program, 25 days of annual paid time off, and discounted tax support services **ASSUMPTION:** Based on the seniority of the role and the industry standards for similar positions in London, the salary range for this Field Marketing Manager role is likely in the range of £60,000 to £80,000 per year. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Freshworks is a leading SaaS provider that offers a suite of customer and employee experience management solutions, including Freshdesk, Freshsales, Freshmarketer, Freshservice, and Freshteam. **Company Size:** Freshworks has over 60,000 customers worldwide, ranging from startups to public companies. **Company Stage:** Freshworks is a well-established, growth-stage technology company. **ASSUMPTION:** Freshworks is a prominent player in the enterprise SaaS market, serving a diverse range of customers globally. --- ### 📊 Role Analysis **Career Level:** Senior-level **Reporting Structure:** The Field Marketing Manager reports to the Senior Director (International). **Team Size/Composition:** The size and composition of the marketing team are not specified, but the role requires strong cross-functional collaboration with sales, business development, and customer success teams. **Growth Opportunities:** The Field Marketing Manager role offers opportunities for career advancement within Freshworks' international operations and marketing leadership. **ASSUMPTION:** This is a senior-level position with significant responsibilities and a high degree of autonomy, suggesting potential for professional growth and development within the organization. --- ### 🌍 Location & Work Environment **Office Type:** The job listing does not specify the work environment, but Freshworks likely offers a hybrid or remote work option, as is common in the technology industry. **Geographic Context:** London is a major global technology hub, with a thriving startup ecosystem and a highly skilled talent pool. **Work Schedule:** The job description does not mention specific work schedule requirements, but the role is likely full-time with some flexibility. **Regional Considerations:** London is a diverse, cosmopolitan city with a vibrant cultural scene and a high cost of living, which may be important factors for prospective candidates. **ASSUMPTION:** Freshworks likely offers a modern, flexible work environment with opportunities for both in-office collaboration and remote work, catering to the needs of its employees. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for this role may include an initial phone/video screening, followed by in-person/virtual interviews with the hiring manager, cross-functional team members, and possibly the Senior Director (International). **Key Assessment Areas:** Employers will likely evaluate the candidate's strategic marketing expertise, proven track record in demand generation and event execution, data-driven decision-making, and ability to effectively collaborate with sales and other teams. **Application Tips:** Applicants should highlight their relevant experience in B2B SaaS/Cloud marketing, with a focus on demonstrating their ability to drive pipeline growth and improve marketing ROI. Highlighting experience in partner marketing and cross-functional collaboration will also be advantageous. **ATS Keywords:** Relevant keywords to include in the application may include "field marketing," "demand generation," "marketing events," "webinars," "marketing automation," "SaaS," "Cloud," "B2B," and "cross-functional collaboration." **ASSUMPTION:** The interview process and assessment criteria are in line with industry standards for senior-level marketing roles in the technology sector. --- ### 🛠️ Tools & Technologies The Field Marketing Manager at Freshworks will likely be expected to be proficient in using marketing automation platforms, customer relationship management (CRM) systems, event management software, and data analytics tools. **ASSUMPTION:** Familiarity with common marketing technology stacks, such as Marketo, Salesforce, and Google Analytics, would be beneficial for this role. --- ### 👔 Cultural Fit Considerations **Company Values:** Freshworks values diversity, inclusion, and enabling employees to find their true potential, purpose, and passion, regardless of their background. **Work Style:** The work culture at Freshworks is likely fast-paced, performance-driven, and collaborative, requiring the ability to work cross-functionally and adapt to changing priorities. **Self-Assessment:** Prospective candidates should assess their ability to thrive in a dynamic, results-oriented environment, where they can leverage their strategic marketing expertise to drive business impact. **ASSUMPTION:** Freshworks fosters a vibrant, inclusive work culture that empowers employees to achieve their goals and contribute to the company's success. --- ### ⚠️ Potential Challenges The Field Marketing Manager role at Freshworks may involve managing a large scope of responsibilities, including strategy development, program execution, budget oversight, and cross-functional collaboration. Candidates should be prepared to work in a fast-paced, data-driven environment and demonstrate the ability to prioritize effectively. **ASSUMPTION:** The high level of responsibility and the need for strong cross-team coordination may present some challenges for the Field Marketing Manager, which the successful candidate will need to navigate effectively. --- ### 📈 Similar Roles Comparison The Field Marketing Manager role at Freshworks is similar to other senior-level marketing positions in the enterprise SaaS industry, such as Regional Marketing Manager, Demand Generation Manager, or Campaign Marketing Manager. These roles typically involve developing and executing integrated marketing strategies to drive pipeline growth and revenue for the business. **ASSUMPTION:** The key differences may lie in the specific geographic focus (UK vs. broader regions) and the balance between field marketing activities and other marketing functions. --- ### 📝 Sample Projects As the Field Marketing Manager at Freshworks, you may be responsible for: - Developing a comprehensive demand generation strategy, including email nurture campaigns, webinars, and targeted events to reach and engage new prospects - Planning and executing a series of customer and partner events, such as user conferences, roadshows, and industry trade shows, to showcase Freshworks' products and solutions - Collaborating with the sales and customer success teams to align on go-to-market initiatives and ensure effective lead follow-up and conversion - Analyzing marketing performance data to identify optimization opportunities and inform future investment decisions **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide a general idea of the type of work the Field Marketing Manager may be involved in. --- ### ❓ Key Questions to Ask During Interview 1. Can you provide more details about the current state of the UK market and the key priorities for the field marketing team? 2. How does the field marketing function collaborate with the broader marketing organization and the sales team to drive pipeline and revenue growth? 3. What are the key performance metrics that you use to measure the success of the field marketing programs, and how do you approach optimization? 4. Can you share some examples of successful marketing campaigns or events that have been executed in the UK market, and what were the key learnings? 5. What are the company's plans for expanding its presence and customer base in the UK, and how does the field marketing role support those objectives? 6. What professional development opportunities are available for the Field Marketing Manager to grow their skills and advance their career within Freshworks? **ASSUMPTION:** These questions are designed to help the candidate better understand the role, the team dynamics, the company's goals, and the potential for professional growth, allowing them to assess the fit and their interest in the opportunity. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To apply for the Field Marketing Manager role at Freshworks, review the job description carefully and tailor your resume and cover letter to highlight your relevant experience and skills. Be sure to include keywords from the job description, such as "demand generation," "marketing events," and "SaaS marketing," to optimize your application for the applicant tracking system (ATS). Additionally, consider reaching out to your professional network to see if anyone has connections at Freshworks who could provide insights or a referral. Researching the company, its products, and its market position will also help you demonstrate your interest and fit during the interview process. Good luck with your application!