Field Marketing Manager at NICE
## 📌 Core Information
🔹 **Job Title:** Field Marketing Manager
🔹 **Company:** NICE
🔹 **Location:** Hoboken, New Jersey, United States
🔹 **Job Type:** Full-time
🔹 **Category:** 📍 Field Marketing
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## 📌 Essential Job Details
### 🚀 Job Overview
The Field Marketing Manager at NICE is responsible for creating and executing a dynamic field marketing events calendar to drive pipeline growth and brand visibility across North America. As a creative marketer with exceptional project management skills, you will collaborate cross-functionally to align event strategies with business objectives and deliver outstanding experiences for key customers and prospects.
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### 📋 Key Responsibilities
✅ Develop and execute an impactful field marketing events calendar, focusing on roadshows, executive briefings, and networking opportunities to support pipeline growth and brand visibility.
✅ Work closely with sales, marketing, and executive leadership to align event goals with business priorities and drive participant engagement.
✅ Source, negotiate, and manage relationships with vendors, venues, and partners to ensure seamless event execution.
✅ Tailor event formats and messaging to target personas, leveraging insights to maximize attendee engagement and ROI.
✅ Define KPIs for events, analyze performance, and deliver post-event reports to measure success and inform future initiatives.
✅ Act as a brand ambassador, ensuring all events uphold NICE's values and deliver a high-quality experience.
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### 🎯 Required Qualifications
**Education:** Bachelor's degree in Marketing, Business, Communications, or a related field
**Experience:** Minimum of 3 years of experience in field marketing or event management, preferably in a B2B technology or software environment
**Skills:** Proven expertise in planning and executing events, strong project management and organizational abilities, excellent communication and relationship-building skills, proficiency with marketing automation and CRM tools
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### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Not specified
**Industry Comparison:** Based on industry data, the expected salary range for a Field Marketing Manager in Hoboken, New Jersey with 3+ years of experience is typically between $70,000 - $100,000 per year, plus standard benefits.
**ASSUMPTION:** The salary range provided is an estimate based on typical compensation for similar roles in the Hoboken, New Jersey area. The actual salary will depend on the candidate's experience, qualifications, and the specific compensation package offered by NICE.
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## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** NICE is a global leader in AI-powered software solutions for customer experience, financial crime, and public safety, serving over 25,000 businesses including 85 of the Fortune 100 companies.
**Company Size:** NICE has over 8,500 employees across 30+ countries, indicating it is a large, established enterprise.
**Company Stage:** As a publicly-traded company (NASDAQ: NICE) and market leader in its domains, NICE is in a mature, growth stage.
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### 📊 Role Analysis
**Career Level:** This role is suitable for a mid-level marketing professional with 3+ years of relevant experience.
**Reporting Structure:** The Field Marketing Manager will report to the Director of Marketing, Americas.
**Team Size/Composition:** The size and composition of the marketing team is not specified, but the role involves cross-functional collaboration.
**Growth Opportunities:** The role offers the opportunity to develop strategic event planning and execution skills, as well as build relationships across sales, marketing, and executive leadership.
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### 🌍 Location & Work Environment
**Office Type:** Hybrid, with 2 days per week in the Hoboken, New Jersey office and 3 days remote. Travel days count as in-office days.
**Geographic Context:** Hoboken is a thriving tech hub located just across the Hudson River from New York City, offering a convenient location with access to a large talent pool.
**Work Schedule:** The role requires up to 25% travel to support event execution across the Americas.
**Regional Considerations:** As a major metropolitan area, Hoboken has a high cost of living, but also offers a vibrant, diverse culture and ample amenities.
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### 💼 Interview & Application Insights
**Typical Process:** The interview process may include an initial phone/video screen, followed by in-person/virtual interviews with the hiring manager, cross-functional stakeholders, and potentially an executive. Candidates may also be asked to complete a relevant skills assessment or present a sample event proposal.
**Key Assessment Areas:** Employers will likely evaluate the candidate's event planning expertise, project management capabilities, creativity, stakeholder management skills, and cultural fit.
**Application Tips:** Highlight your successful track record in developing and executing impactful field marketing events, emphasize your ability to collaborate cross-functionally, and demonstrate your passion for delivering exceptional customer experiences.
**ATS Keywords:** Event planning, field marketing, project management, customer experience, B2B marketing, marketing automation, CRM, Marketo, Salesforce
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### 🛠️ Tools & Technologies
The role may require proficiency with marketing automation tools (e.g., Marketo), CRM platforms (e.g., Salesforce), and event management software.
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### 👔 Cultural Fit Considerations
**Company Values:** NICE is known as an "innovation powerhouse" that excels in AI, cloud, and digital technologies, with a focus on delivering extraordinary customer experiences.
**Work Style:** The role requires a fast-paced, collaborative, and creative work environment, where professionals are passionate about constantly raising the bar and pushing the boundaries.
**Self-Assessment:** Consider whether you thrive in a dynamic, high-performance setting, enjoy the challenge of aligning event strategies with business goals, and have a passion for providing exceptional customer experiences.
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### ⚠️ Potential Challenges
The Field Marketing Manager role may involve juggling multiple projects and priorities, managing diverse stakeholder relationships, and navigating the complexities of event planning and execution. Candidates should be prepared to work in a fast-paced, deadline-driven environment and demonstrate their ability to prioritize effectively.
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### 📈 Similar Roles Comparison
This Field Marketing Manager role is similar to other event marketing, demand generation, or field marketing positions, but with a stronger focus on developing and executing a comprehensive field events calendar to drive pipeline growth and brand visibility. The role requires a blend of creative marketing expertise and exceptional project management skills.
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### 📝 Sample Projects
Some potential projects or tasks a Field Marketing Manager at NICE may work on include:
- Designing an impactful field marketing events calendar to support the company's go-to-market strategy
- Collaborating with sales and executive leadership to align event goals with business objectives
- Sourcing and managing relationships with event vendors, venues, and partners to ensure flawless execution
- Crafting engaging event formats and messaging to maximize attendee participation and ROI
- Analyzing event performance data and providing recommendations to improve future initiatives
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### ❓ Key Questions to Ask During Interview
1. Can you provide more details about the company's overall marketing and sales strategies, and how the field marketing events fit into the broader plan?
2. What are the key metrics or KPIs used to measure the success of the field marketing events, and how will my performance be evaluated?
3. Can you describe the typical cross-functional collaboration and decision-making process for planning and executing field marketing events?
4. What are the most significant challenges faced by the current field marketing team, and how would you envision me contributing to overcoming those challenges?
5. How does the company's culture and values manifest in the day-to-day work environment, and what opportunities are there for professional development and growth?
6. Can you share more about the company's commitment to diversity, equity, and inclusion, and how it is reflected in the hiring and workplace practices?
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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
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## 📌 Next Steps for Applicants
To apply for this exciting Field Marketing Manager opportunity at NICE, start by tailoring your resume and cover letter to highlight your relevant experience in event planning, project management, and customer engagement. Emphasize your ability to collaborate cross-functionally and deliver high-impact field marketing initiatives that drive business results.
When submitting your application, be sure to include relevant keywords from the job description, such as "field marketing," "event management," "pipeline growth," and "brand visibility." This will help ensure your application is identified by the applicant tracking system (ATS) used by NICE.
Additionally, consider reaching out to your professional network to see if any connections can provide insights or referrals for this role. Leveraging your network can help you stand out and demonstrate your genuine interest in the position.
Good luck with your application, and remember to thoroughly research NICE, the role, and the local job market to position yourself as the ideal candidate.