📌 Core Information
🔹 Job Title: Event Marketing Manager
🔹 Company: Informa Group Plc. (Informa Markets division)
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: 📆 Event Marketing & Coordination
📌 Essential Job Details
🚀 Job Overview
As an Event Marketing Manager at Informa Markets, you'll play a pivotal role in creating, managing, and executing marketing plans for The Battery Show events internationally, with a special focus on the Middle East and Asia. You'll collaborate with cross-functional teams to develop and implement comprehensive marketing strategies that drive attendance and meet event objectives. This position offers the opportunity to support the global growth of The Battery Show portfolio while delivering excellence to both internal and external customers.
ASSUMPTION: The job type is assumed to be full-time based on the comprehensive responsibilities, salary range, and benefits package described, though this wasn't explicitly stated in the original listing.
📋 Key Responsibilities
- ✅ Collaborate with the Director, local teams, and partner colleagues to develop and execute collaborative marketing campaigns
- ✅ Work with content, sales, and marketing teams to determine marketing strategies for show brands
- ✅ Create, manage, develop, and produce branding, attendee, and exhibitor promotional campaigns
- ✅ Analyze attendee segments and personas to deliver targeted marketing campaigns that meet KPIs
- ✅ Execute tactical marketing campaigns and ensure brand consistency
- ✅ Partner with the central marketing team to ensure IME's event presence aligns with business priorities
- ✅ Develop themes, ideas, concepts, and schedules with cross-functional teams
- ✅ Oversee the development of digital and printed collateral for in-person and virtual events
- ✅ Drive continuous improvement and propose fresh ideas for marketing campaigns
- ✅ Develop relationships with external media partners for barter and advertising opportunities
- ✅ Manage website content, ensuring accuracy and timeliness of information
- ✅ Oversee marketing costs and budgets
- ✅ Conduct post-show analysis of marketing campaigns, including coordination of post-show surveys
- ✅ Travel and work across time zones as needed
🎯 Required Qualifications
Education: Not specified
Experience: Minimum of 3 years of marketing experience in a trade show or events environment
Skills:
- Experience working with international teams in different global markets
- Solid understanding of SEO, PPC, and social media
- High level of creativity and ability to think outside the box
- Exceptional organizational skills and attention to detail
- Proficiency in marketing analytics tools and platforms
- Ability to thrive in a fast-paced, deadline-driven environment
- Ability to develop and manage budgets and multiple project timelines
- Excellent written and verbal communication skills
- Copywriting and editing experience
- Analytics experience (Google Analytics or Adobe Analytics preferred)
- Proficiency in Microsoft Office
- Experience with Eloqua and Wrike
Preferred Skills:
- Influencer marketing experience
- Knowledge of Adobe Creative Suite and HTML
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 depending on experience
Benefits:
- Flexible working arrangements
- 15 days PTO (increasing to 20 after three years and 25 after six years)
- 10 national holidays
- Birthday leave day
- Work from anywhere for up to four weeks a year
- 401k match
- Health, vision, and dental insurance
- Parental leave
- Employee Stock Purchase Plan (ESPP) offering company shares at a minimum 15% discount
- Wellbeing support through EAP assistance
- Mental health first aiders
- Free access to a wellness app
- Recognition programs with global awards
- Volunteering opportunities (up to four days per year)
- Charity match funding
- Career development through bespoke training, mentoring, and LinkedIn Learning
Industry Comparison: The salary range of $70,000-$80,000 is in line with industry averages for Event Marketing Manager positions in New York, though slightly below the higher end of ranges for senior positions in the city's competitive market.
ASSUMPTION: The industry comparison is based on typical market rates for event marketing managers in New York with 3+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: Informa Markets is a division of Informa Group Plc., a leading international events, intelligence, and scholarly research group. As stated in the job description, Informa Markets creates global platforms for industries, organizing over 500 large-scale branded and transaction-oriented events in 14 specialist markets. They are a significant player in the B2B events industry.
Company Size: Large enterprise with global operations
Company Stage: Established enterprise
ASSUMPTION: Company size and stage are inferred from Informa's description of organizing 500+ events across 14 specialist markets, indicating a large, established organization with substantial resources.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Director, Event Development
Team Size/Composition: Not specified, but will work with cross-functional teams including content, sales, marketing, graphics, email deployment, web development, data, operations, and conference teams
Growth Opportunities: Potential for advancement within Informa Markets' global events organization. The company mentions support for internal job moves and bespoke training and learning opportunities.
ASSUMPTION: The career level is assumed to be mid-level based on the required minimum of 3 years of experience and the reporting relationship to a Director. The global nature of the company suggests significant opportunities for career growth both vertically and laterally.
🌍 Location & Work Environment
Office Type: Likely hybrid with flexibility
Geographic Context: New York is a major hub for marketing, events, and media companies. The cost of living is high, but the position is within a well-established company offering competitive benefits.
Work Schedule: Standard business hours with flexibility, though some evening/weekend work may be required for events
Regional Considerations: The role specifically mentions working across time zones and focusing on the Middle East and Asia, which may require early morning or evening calls to accommodate international colleagues.
ASSUMPTION: Work environment is assumed to be hybrid based on the company's mention of flexibility and "the chance to work from (almost!) anywhere for up to four weeks a year." The work schedule may require flexibility due to the international focus of the role and event-based nature of the business.
💼 Interview & Application Insights
Typical Process: For marketing roles at large corporations like Informa, the interview process typically includes:
- Initial screening call with HR/recruitment
- First-round interview with the hiring manager (Director, Event Development)
- Possible marketing assignment or presentation
- Panel interview with team members and stakeholders
- Final interview with senior leadership
Key Assessment Areas:
- Marketing campaign development and execution experience
- Knowledge of digital marketing channels and analytics
- Project management capabilities
- International marketing experience
- Communication skills and cross-functional collaboration
- Budget management
- Creativity and problem-solving
Application Tips:
- Highlight specific examples of successful event marketing campaigns you've run
- Quantify results from previous marketing initiatives
- Showcase experience working with international teams or markets
- Demonstrate familiarity with the tools mentioned (Eloqua, Wrike, analytics platforms)
- Prepare examples that show attention to detail and ability to manage multiple projects
ATS Keywords: event marketing, trade show marketing, international marketing, campaign management, Eloqua, Wrike, analytics, SEO, PPC, social media marketing, budget management, cross-functional collaboration, event promotion, digital marketing, content creation
ASSUMPTION: These insights are based on industry standards for marketing positions at large events companies like Informa and are not specifically detailed in the job listing.
🛠️ Tools & Technologies
- Eloqua (email marketing platform)
- Wrike (project management)
- Google Analytics or Adobe Analytics
- Microsoft Office suite
- SEO/PPC tools
- Social media management platforms
- Adobe Creative Suite (preferred)
- HTML (preferred)
ASSUMPTION: While Eloqua, Wrike, analytics platforms, and Microsoft Office are explicitly mentioned, other digital marketing tools would be standard for this role. The specific social media management and SEO/PPC tools are not specified but would be expected for a marketing position of this nature.
👔 Cultural Fit Considerations
Company Values: Based on the job description, Informa appears to value:
- Collaboration and teamwork
- Freedom and flexibility
- Innovation and continuous improvement
- Diversity and inclusion
- Social responsibility (volunteering opportunities, charity support)
- Professional development and career growth
Work Style: Fast-paced, collaborative, detail-oriented, results-driven, and creative
Self-Assessment Questions:
- Are you comfortable working in a matrix organization with teams across different regions?
- Do you thrive in an environment where you need to manage multiple projects simultaneously?
- Are you adaptable to working across different time zones?
- Do you enjoy the dynamic nature of event marketing with its cycles of planning, execution, and evaluation?
- Are you comfortable with both strategic planning and tactical execution?
ASSUMPTION: Company values are inferred from the benefits description, emphasis on collaboration, and statements about diversity and inclusion. The work style is derived from explicit mentions of a "fast-paced, deadline-driven environment" and the need for "high organizational skills, an eye for detail."
⚠️ Potential Challenges
- Managing marketing campaigns across multiple international markets with different cultural contexts
- Coordinating with teams across various time zones (specifically Middle East and Asia)
- Balancing multiple projects and priorities simultaneously
- Adapting marketing strategies to diverse international audiences
- Meeting attendance goals and KPIs in potentially competitive markets
- Travel requirements may impact work-life balance at times
ASSUMPTION: These challenges are inferred from the job responsibilities, international focus, and mention of working across time zones. The actual intensity of these challenges would vary based on team structure and support.
📈 Similar Roles Comparison
This Event Marketing Manager role differs from similar positions in several ways:
- vs. General Marketing Manager: More specialized in event promotion rather than broad product/service marketing
- vs. Digital Marketing Manager: While digital channels are important, this role also includes traditional marketing elements specific to events
- vs. Event Manager: More focused on marketing and promotion rather than event logistics and operations
- vs. Trade Show Coordinator: More strategic and higher-level than a coordinator role, with budget management and campaign development responsibilities
- vs. International Marketing Manager: Similar international focus but specifically centered on events rather than general products/services
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on projects such as:
- Developing a comprehensive marketing campaign for the launch of The Battery Show in a new Middle Eastern market
- Creating targeted email marketing sequences using Eloqua to boost attendee registrations from specific industry segments
- Building a media partnership strategy to increase event visibility in Asian markets
- Designing and implementing a cross-platform social media campaign to promote exhibitor participation
- Conducting post-show analysis to evaluate campaign effectiveness and recommend improvements for future events
- Developing and implementing a content marketing strategy to position The Battery Show as a thought leader in the industry
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the nature of The Battery Show events mentioned in the job description.
❓ Key Questions to Ask During Interview
- Can you tell me more about the current expansion plans for The Battery Show in the Middle East and Asia, and what unique challenges you anticipate in those markets?
- How does the marketing team collaborate with other departments to ensure consistent messaging and brand experience across all events?
- What metrics do you typically use to measure the success of event marketing campaigns, and how do these inform future strategies?
- How has The Battery Show brand evolved over time, and what vision do you have for its growth in new markets?
- What would be the top priorities for this role in the first 90 days?
- Can you describe the team structure I would be working with, both locally and internationally?
ASSUMPTION: These questions are suggested based on the role type and specifics mentioned in the job description. They should be adapted based on the individual's experience and specific interview circumstances.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in this Event Marketing Manager role at Informa Markets, consider these next steps:
- Update your resume to highlight relevant event marketing experience, especially any work with international markets or trade shows
- Customize your cover letter to emphasize your experience with the specific tools mentioned (Eloqua, Wrike, analytics platforms)
- Prepare a portfolio showcasing successful marketing campaigns you've managed, ideally with measurable results
- Research The Battery Show and Informa Markets' events to understand their structure, audience, and positioning
- Connect with current Informa employees on LinkedIn to gain insights into the company culture
- Practice articulating your experience with international marketing and cross-functional collaboration
- Prepare specific examples that demonstrate your attention to detail, organizational skills, and creativity
ATS Optimization Tips:
- Include key terms from the job description like "event marketing," "campaign management," "international markets," "analytics," and specific tool names
- Use a clean, ATS-friendly resume format without complex design elements
- Mirror the language used in the job description where possible
- Quantify your achievements with specific metrics (attendance growth, engagement rates, budget management)
- Note that the job posting expires on January 8, 2025, so you have time to prepare a thorough application