Event Marketing Lead
Vendelux📌 Core Information
🔹 Job Title: Event Marketing Lead
🔹 Company: Vendelux
🔹 Location: New York, United States (Remote option available)
🔹 Job Type: Full-time
🔹 Category: 📆 Event Marketing & Coordination
📌 Essential Job Details
🚀 Job Overview
Vendelux is seeking an Event Marketing Lead to drive their event strategy across owned and sponsored events. This role will set new standards for innovation and ROI in event marketing while leveraging Vendelux's own AI-powered platform. The ideal candidate will build and execute comprehensive event strategies to generate sales pipeline, deepen client relationships, and establish Vendelux as a thought leader in the event marketing space.
📋 Key Responsibilities
✅ Create and execute an industry-leading event marketing strategy
✅ Use Vendelux platform to identify optimal events for attendance and sponsorship
✅ Generate sales pipeline from events while deepening relationships with customers and partners
✅ Oversee event sponsorships with 3rd party conferences (managing budget, negotiating sponsorships, measuring ROI)
✅ Run owned events including community meetups, happy hours, and client dinners
✅ Coordinate pre- and post-event outreach and logistics
✅ Collaborate with marketing and sales teams to maximize meeting opportunities with clients and prospects
✅ Serve as a thought leader in event marketing and represent Vendelux's best practices
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of experience in event marketing at a tech company
Skills:
- Experience managing annual events budget and generating ROI
- Data-driven approach to event marketing with ability to tie events to pipeline and sales
- Ownership mentality and commitment to excellence
- Adaptability in fast-paced environments
- Results-driven with strong prioritization skills
- Proven track record of beating goals and showing career progression
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- High earnings potential with aggressive bonuses for over-performance
- Competitive base salary and bonus
- Healthcare covering medical, dental, and vision
- Work remotely or from NYC HQ
- Unlimited PTO
- Two company-wide shutdowns (July 4th week and Christmas-New Year's week)
Industry Comparison: Not specified
ASSUMPTION: Based on the description of "competitive" compensation and the Series A funding status, this role likely offers compensation in line with or slightly above industry averages for event marketing leadership positions in tech startups.
📌 Applicant Insights
🔍 Company Context
Industry Position: Vendelux is a SaaS platform providing event intelligence for companies, helping them discover and maximize ROI from events, conferences, and trade shows.
Company Size: Series A startup
Company Stage: Early growth stage, having secured $14 million in Series A funding led by FirstMark Capital
ASSUMPTION: As a Series A company founded in 2021, Vendelux is likely a small to medium-sized team experiencing rapid growth, which suggests opportunities for impact and career advancement for early team members.
📊 Role Analysis
Career Level: Senior/Leadership
Reporting Structure: Reports directly to the Co-founder
Team Size/Composition: Not specified
Growth Opportunities: Potential to build and lead a growing event marketing function in a well-funded startup
ASSUMPTION: Given the direct reporting line to the Co-founder and the comprehensive nature of responsibilities, this appears to be a senior individual contributor role that may evolve into a team leadership position as the company grows.
🌍 Location & Work Environment
Office Type: Flexible - remote option or NYC headquarters-based
Geographic Context: Role can be remote in a trade show hub like Las Vegas or based in the company's New York City headquarters
Work Schedule: Not specified
Regional Considerations: New York City is a major hub for marketing, events, and technology companies, offering networking opportunities with potential clients and partners
ASSUMPTION: The flexibility to work remotely or from NYC suggests Vendelux has adopted a modern work environment that prioritizes talent over location, though proximity to trade show hubs is valued for this particular role.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at Series A startups, expect multiple rounds including initial screening, portfolio review, and interviews with leadership team and potential cross-functional stakeholders
Key Assessment Areas: Event marketing strategy development, ROI measurement approach, experience with B2B events, ability to operate both strategically and tactically
Application Tips: Highlight specific examples of event ROI generation, quantify past event success metrics, and showcase thought leadership in event marketing
ATS Keywords: event marketing, ROI tracking, sponsorship management, demand generation, pipeline contribution, B2B events, SaaS marketing, trade shows, event strategy
ASSUMPTION: These insights are based on standard hiring practices for marketing leadership roles in Series A SaaS companies and are not specific to Vendelux's actual hiring process.
🛠️ Tools & Technologies
Vendelux platform (company's own event intelligence software), CRM systems, marketing automation tools, event management platforms, ROI measurement tools, budget management software
ASSUMPTION: While not explicitly mentioned beyond the Vendelux platform itself, proficiency with standard event marketing and CRM tools would be expected for this role.
👔 Cultural Fit Considerations
Company Values: Excellence, innovation, data-driven decision making, ownership mentality
Work Style: Fast-paced, results-oriented, collaborative across departments
Self-Assessment: Do you thrive in early-stage environments? Are you both strategic and hands-on? Can you demonstrate clear ROI from marketing initiatives? Do you enjoy representing a company as a thought leader?
ASSUMPTION: Values and work style inferred from job description language about "demanding excellence," being "results-driven," and the focus on measurable outcomes and fast-paced environment.
⚠️ Potential Challenges
This role involves both strategic planning and tactical execution, which can be demanding. As a Series A startup, resources may be more limited than at larger organizations, requiring creativity and resourcefulness. Being a thought leader for a product that serves event marketers adds an extra layer of scrutiny and expectation.
ASSUMPTION: These challenges are common in similar roles at early-stage companies and are inferred from the comprehensive nature of responsibilities outlined.
📈 Similar Roles Comparison
This Event Marketing Lead role differs from traditional event management positions by its strong focus on ROI generation and pipeline contribution rather than just event execution. Unlike corporate event managers who might focus primarily on logistics, this role requires strategic thinking about which events to target and how to maximize business value, along with thought leadership in the space.
ASSUMPTION: This comparison is based on standard industry patterns for event marketing roles in B2B SaaS companies versus more general event management positions.
📝 Sample Projects
- Developing an annual event strategy that balances owned events, sponsored events, and community activations to maximize pipeline generation
- Creating a data-driven methodology for evaluating potential event sponsorships based on expected ROI
- Designing and executing a quarterly client dinner series across key markets
- Building a process for pre- and post-event outreach that maximizes meeting bookings and follow-ups
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical event marketing initiatives in SaaS companies.
❓ Key Questions to Ask During Interview
- How does Vendelux measure success for its event marketing initiatives beyond lead generation?
- What are the company's growth goals for the next 12-24 months, and how does event marketing fit into that strategy?
- How does the marketing team collaborate with sales to ensure event ROI?
- What resources will be available for executing the event marketing strategy?
- How does Vendelux use its own platform in its marketing efforts?
- What are the biggest challenges Vendelux faces in the current market, and how can event marketing help address them?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Research Vendelux: Review their website, product offering, and any thought leadership content to understand their approach to event marketing
2. Prepare your application: Highlight specific examples of ROI generated from events you've managed and quantify your impact where possible
3. Customize your resume: Include relevant keywords from the job description, emphasizing event strategy, ROI measurement, and pipeline generation
4. Prepare a portfolio: Gather examples of successful event campaigns you've led, including metrics, visual assets, and testimonials
5. Connect with the team: Research Vendelux leadership on LinkedIn to understand their backgrounds and potential shared connections
6. Follow up: After applying, consider following the company on social media and engaging with their content to demonstrate genuine interest