🔹 Job Title: Digital Marketing Specialist - SEO
🔹 Company: Informa Group Plc.
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing, 🔍 SEO & Content Marketing
As a Digital Marketing Specialist - SEO at Informa Group Plc., you will be a key member of the campaign marketing team responsible for driving organic search performance across the company's digital properties. You'll lead SEO strategy implementation, coach marketing teams on best practices, and optimize website performance to increase organic traffic, keyword rankings, and conversions for Informa's extensive portfolio of events and digital platforms.
ASSUMPTION: This role appears to be mid-senior level based on the coaching responsibilities and years of experience required (3-5 years), focused on supporting multiple marketing teams rather than a single product line.
Education: Degree level or equivalent in Marketing or a digital-related field
Experience: 3-5 years minimum experience in SEO
Skills:
ASSUMPTION: While not explicitly stated as required, the ability to analyze data and derive actionable insights appears to be a core expectation based on the reporting responsibilities mentioned.
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears to be above average for the UK digital marketing sector, particularly with the flexible working policies, extended annual leave, and comprehensive wellbeing support.
ASSUMPTION: Based on the London location and the experience level required, the salary for this role likely falls in the £40,000-£60,000 range, which is competitive for a specialist SEO role at a FTSE 100 company in London.
Industry Position: Informa Group Plc. is a FTSE 100 company and a global leader in business intelligence, specialist information, and events. The company operates in over 30 countries and runs approximately 800 events annually.
Company Size: Large enterprise (FTSE 100 listed company)
Company Stage: Established global corporation
ASSUMPTION: While exact employee count isn't mentioned, as a FTSE 100 company operating globally, Informa likely employs thousands of people across its various business units and brands.
Career Level: Mid to Senior level
Reporting Structure: Reports to the Head of Digital Insights and Data Operations
Team Size/Composition: Not specified
Growth Opportunities: Potential progression within Informa's digital marketing organization, with opportunities to develop expertise across various business verticals and expand into broader digital strategy roles.
ASSUMPTION: Given the coaching responsibilities and the comprehensive nature of the role, this position likely involves significant cross-team collaboration and influence without direct management of other team members.
Office Type: Hybrid (balance of office and remote work)
Geographic Context: London is one of the world's premier business hubs with a vibrant digital marketing scene and headquarters for many global companies. Cost of living is high but compensated by competitive salaries.
Work Schedule: Standard business hours with flexibility for remote working
Regional Considerations: London offers excellent public transport connections and a diverse international business community. The UK digital marketing sector is mature with strong professional networks.
ASSUMPTION: Based on the "Freedom & flexibility" mentioned and "most of us balance time in the office with time working remotely," the role appears to follow a hybrid working model rather than requiring full-time office presence.
Typical Process: For specialist roles at large corporations like Informa, the interview process typically includes an initial HR screening, a technical assessment or case study related to SEO strategy, and final interviews with the hiring manager and potentially cross-functional stakeholders.
Key Assessment Areas: Technical SEO knowledge, analytical abilities, communication and coaching skills, strategic thinking, and adaptability to different business verticals.
Application Tips: Highlight quantifiable SEO achievements, demonstrate experience coaching others on SEO best practices, and showcase examples of technical SEO audits that drove measurable improvements in organic traffic or conversions.
ATS Keywords: SEO, technical SEO, Google Analytics, SEMrush, Ahrefs, Screaming Frog, keyword research, link building, on-page optimization, conversion rate optimization, B2B marketing, digital analytics
ASSUMPTION: These insights are based on standard industry practices for similar roles at large corporations in the UK market.
ASSUMPTION: While not specifically mentioned, proficiency with Excel/Google Sheets, data visualization tools, and project management software would likely be expected given the reporting and cross-team collaboration requirements.
Company Values: Informa emphasizes flexibility, trust, community involvement, career development, and work-life balance. The company appears to value diversity, inclusion, and employee wellbeing.
Work Style: Collaborative, cross-functional, with emphasis on both independent expertise and team-oriented coaching abilities. The job description suggests a balance of strategic thinking and tactical implementation.
Self-Assessment:
ASSUMPTION: The company culture appears to value initiative and proactivity based on phrases like "we champion energy and ambition" and seeking those who "help make things happen."
The role involves working across multiple business verticals which may require quickly adapting to different industries and audience segments. The responsibilities span both strategic advisory and tactical implementation, potentially requiring effective time management and prioritization. The coaching aspect suggests the need to influence without direct authority, which can require strong interpersonal skills and persuasion abilities.
ASSUMPTION: Working within a large, global organization may involve navigating complex approval processes and coordinating with teams across different time zones and regions.
This position differs from typical SEO Specialist roles by emphasizing coaching and training others rather than solely implementing SEO tactics. Unlike pure technical SEO roles, it combines technical expertise with strategic planning and cross-functional collaboration. Compared to SEO Manager positions, this role appears more focused on specialist expertise and advisory capacity rather than team management. The position is more specialized than general Digital Marketing Manager roles, with a deeper focus on organic search specifically.
ASSUMPTION: This comparison is based on standard industry role structures for digital marketing positions in enterprise organizations.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for similar roles in large organizations.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.